Generally speaking, the price of trademark transfer is divided into three types.
1. Trademark transfer in the transfer fee: usually the industry fee is 1000 yuan.
2. Agency service fee for trademark transfer: if an agent is entrusted, a certain agency service fee shall be paid separately.
3. The price of the trademark itself: a trademark with high recognition, beautiful meaning and high popularity is of course a "good trademark" that everyone is vying for, and the price is naturally not low; For example, Apple bought an IPAD from Proview and spent 300 million RMB. The purchase of the "Iphone" trademark from Hanwang Technology Apple Company cost US$ 3.65 million (equivalent to RMB 24.9046 million at that time).
Trademark transfer price
How reasonable is the trademark transfer price?
Usually, the trademarks on the market are between 80 thousand and 30 thousand yuan. This mainly depends on whether the trademark name is fluent, the number of words, and whether it meets the project positioning.
Mainly in three aspects: 1, concise, 2, clear meaning, easy to understand, 3, attractive and highly accepted by the public.
Then the trademarks we usually buy for the project generally conform to the brand image and positioning.
In fact, there is a very simple way to judge the price of an idle trademark, and that is to read more! When you open Mima and compare hundreds and thousands of trademarks, you will naturally know how much a trademark sells!
How to judge how much a trademark is worth?
There is no fixed range of trademark value, and the value of trademark is constantly prompted. Let's compare our Kweichow Moutai and Erguotou. Kweichow Moutai, known as the national wine, is a well-known wine in China, but Erguotou is also a well-known wine for the general public. Although the price of Erguotou is not as good as that of Kweichow Moutai, this brand is worth it.
Trademark is an intellectual property right and the core part of an enterprise. Trademark is a valuable intangible asset of an enterprise, and its position in the enterprise cannot be ignored just because it is an intangible asset.