Guangdong Qingyuan Heshijia (Qingxin) Building Materials Co., Ltd. is a wholly-owned subsidiary of Dazhong Group, a large international Taiwan-funded enterprise. Heshijia follows the experience of Volkswagen Group for more than 20 years, and inherits the advanced production technology and efficient management mode of Volkswagen Group.
The company is located beside the green mountains and waters, adjacent to Millennium Taihe Gudong, 107 National Road and Beijing-Guangzhou Railway, only 50 minutes' drive from Guangzhou. The company covers an area of 50,000 square meters, with total assets of 63 million yuan and annual planned production capacity of more than 200 million yuan.
At present, there are more than 700 employees, 99% of whom have college education or above, including professional technicians engaged in abrasive design, modeling design, development and machinery 168.
The company has more than 200 domestic advanced production equipment and more than 20 testing equipment, with scientific and rigorous management and a sound and reliable environment and quality management system.
The company has the top modern production equipment from Germany and a large number of high-tech professionals, which continues the advanced management system and mature production technology of Dazhong Group, leaving its peers far behind at the beginning, and has now become a leading enterprise in the home paint-free decorative building materials (belonging to plastic decorative building materials) industry! The company independently develops polymer paint-free decorative materials, including PVC lines (footstone, top line, wallboard, waist line, corner line, take-up line, door cover line, etc. ), PVC plates, PVC imitation wooden doors and accessories have led the development trend of decorative materials industry! After several years of rapid development, the company has built many production bases such as Qingxin, Tanghe, Shenyang (under construction), Chengdu and Vietnam. In Shenyang, Xi, Chengdu, Zhengzhou and other cities, branch sales organizations have been established, and the sales area radiates across the country. We have a strong overseas marketing team, and our products are exported to Europe and America, Southeast Asia, Hong Kong, Macao and Taiwan and other countries and regions.
corporate culture
Corporate culture is the soul of an enterprise, and the housekeeper adheres to the concepts of "gratitude" and "harmony with people". The whole enterprise pays full attention to human factors in the management process and takes it as its responsibility to fully tap human potential.
Respect for employees, sufficient material and spiritual incentives, giving employees various opportunities for growth and development, paying attention to the win-win strategy of enterprises and individuals, making career plans for employees, and working out a help plan for employees with difficulties with Hejia Trade Union to provide economic and material help for all employees with difficulties in Hejia, so that Hejia can become the spiritual home of employees.
Rich salary, warm team activities, first-class skills training system and advanced management mode have brought family members together and made today's family under one roof.
Product classification Paint-free door series 1.
Glazed craft door II.
Compound die pressing door 3.
Combined safety valve 4.
A new series of solid wood composite doors 1.
Pastoral series 2.
European collection series 3.
Generation book series 4.
Simple school series 5.
Ling Bo Guanlan Series 6.
Double door series new composite door series noble and elegant series decorative line series
1.
Bottom line 2.
Flexible flat cable 3
Top corner line 4.
Floor closed. Line 5.
Door cover line/door frame line/doorway line 6.
Angle line 7.
The eighth group.
Modeling/corner/edge curtain series 1.
Solid wood curtains II.
Aluminum alloy curtains.
PVC curtain /PVC foam curtain 4.
Roller blind 5.
Vertical curtains 6.
Cross beam 7.
Curtain rod series decorative plate series 1.
Wood grain decorative board
2.
High gloss decorative panel 3.
Embossed decorative panel product accessories 1.
Wire product accessories II. Hardware fittings (door lock hinge) 3. Production and management of integral door covers.
Since the company was put into production in 2004, it has developed rapidly with the result of doubling every year. The product line extends from a single paint-free decorative PVC line (foot line, top line, wallboard, waist line, corner line, take-up line, door cover line, etc.). ) and PVC plate as a whole and supporting PVC imitation wooden doors, cupboard doors and other series of home improvement products. Since the production of PVC imitation wooden doors in 2005, it has developed to more than 50 styles in multiple categories.
Since choosing the environmental protection building materials industry, the company has adhered to steady development, steadily expanded under the condition of existing products, and ensured that every product launched is qualified, successful and popular. It has gradually grown from a well-known local brand to a well-known brand in the industry, with more than 20 patented technologies, and is determined to become an enterprise that consumers can trust and rest assured.
The output value of the company rose from several million yuan since it was put into production in 2004 to nearly 1 billion yuan in 2007. In 2008, Hehe made a new round of five-year plan. Hehe 20 1 1 has developed into a well-known domestic enterprise, with 89% sales outlets nationwide.
In order to become a leading enterprise in building materials industry, we will continue to innovate and develop.
Talent construction
Talent is the source of enterprise life. The housekeeper is not satisfied with the existing excellent talent team, but continues to expand the talent reserve, strengthen training and construction, and exchange and learn talents with the group company and Sun Yat-sen University.
The company attaches great importance to talents, adheres to the basic policy of giving full play to talents, giving full play to talents and promoting education, and specially designs training plans and assessment systems for talents at all levels suitable for enterprise development.
Under the premise of fairness, justice and openness, make some young cadres with both ability and political integrity stand out; Dynamic management and rational use of talents at all levels will enable people at all levels to go up and down, and enhance their sense of urgency, crisis and work responsibility.
Corporate style and social responsibility
Thinking about the source of drinking water, the company insists on protecting the environment and developing environmentally friendly and energy-saving products, which is the basic requirement of the company's development and is committed to becoming a pioneer in environmental protection.
While developing itself, the company did not forget to repay the society and the country, enthusiastically participated in public welfare undertakings, actively supported the construction of schools, welfare homes, roads and bridges in Qingyuan, and gave all its help in the 2008 Wenchuan earthquake disaster. Over the years, * * * has donated more than 400,000 yuan to public welfare undertakings and made many contributions to local social and economic development.
As a leading enterprise in the domestic polymer paint-free decorative building materials industry, Hehe Home (Qingxin) Building Materials Co., Ltd. deeply feels that there is a long way to go, and opportunities and challenges coexist. However, the hardworking and intelligent Hehe family members will definitely face the challenge, base themselves on the actual situation of the enterprise, combine with the industry trend and closely follow the pulse of the market. Driven by science and technology, market-oriented, supported by brands and based on talents; Integrity-based, pioneering and innovative, we are moving towards a world-class building materials enterprise! quality assurance
The company adheres to the principle of winning by quality and putting customers first. We have passed the ISO900 1 international quality system certification, ISO 1400 1 environmental system certification and measurement system certification, constantly improving the quality management system and adhering to strict quality control are the lifeblood of enterprise development.
Hopewell insists that immature products will never flow to the market, so every time a new product is developed, it goes through strict market research and quality inspection.
The company has carried out strict production and sales inspection for each new product to avoid immature products that do not meet the needs of consumers from flowing to the market, so as to achieve instant success; At the same time, strict physical and chemical performance tests are carried out on products, such as tests on foreseeable problems such as collision avoidance and wear resistance, so that products with excellent quality must be put on the market and be responsible to consumers and enterprises themselves.
The successful experience of Volkswagen Group in the past 20 years has created a first-class production team and a perfect quality management system, ensuring the output and quality of products.
technical innovation
Heshijia (Qingxin) Building Materials Co., Ltd. regards scientific and technological innovation, environmental protection and energy saving, and quality improvement as important guarantees for sustainable development.
Since its establishment, the company has set up three technical innovation departments, namely, product development department, technical department and quality improvement department, with 28 professional and high-skilled engineers, and has long-term technical exchanges and cooperation with institutions and trade associations such as Guangzhou Sun Yat-sen University, China Decoration Materials Association and China Building Materials Circulation Association.
The company will update its production equipment every year to ensure the quality and advancement of its products. The company's R&D team extended the company's product line from a single PVC wire and PVC plate to a series of overall and supporting home improvement products such as PVC imitation wooden doors and cupboard doors. The company owns 100 kinds of products, which are novel in style and high in quality, leading the development trend of decoration materials industry, and peer companies are scrambling to imitate them.
International market development
Hehejia adheres to honesty and produces quality, environmental protection and energy-saving products that meet the international market standards. Its integrated molding technology (commonly known as thermal bonding technology) has obtained certificates from China, Germany, the United States, Britain, France and other countries.
With the help of the favorable resources of Dazhong Group's overseas marketing system, the products are sold to Europe, America, Southeast Asia, Hong Kong, Macao and Taiwan and other countries and regions, laying a solid foundation for further exploring the international market.
brand building
The sales strategy of Heshijia Building Materials Co., Ltd. is to rule by districts, establish credibility and form word of mouth, so as to benefit consumers and create possibilities for the long-term development of enterprises.
Hehe's products have strong brand planning, and the speed of information network dissemination is now well known.
Not the most expensive, but the best, adhering to the principles of excellent quality, moderate price, health and environmental protection, to meet the needs of the vast majority of consumers; Therefore, we aim at the service tenet and brand image of "sharing a room and fitting my home" and step by step enter consumers.
In2004,450,000 yuan was invested in brand promotion, mainly in local books, newspapers, media, exhibitions, publicity materials and other fields; 2005: With the growth of sales, the enrichment of product lines and the extension of brand promotion, in 2004, the company invested 650,000 yuan to further expand the scope of target customers, and its influence gradually increased; In 2006, the enterprise introduced the standard VI system, and at the same time invested 6.5438+0.4 million yuan to put advertisements on local TV stations such as Hunan Satellite TV and Liaoning Satellite TV, which gradually made Hehe a well-known brand in Northeast China, Central China and South China, and established a good brand effect. In 2007, we made persistent efforts and spent nearly 4 million yuan on brand promotion, especially the brand display of CCTV 1, 2, 3, 4, 5 and 7, which made Hehejia's brand famous throughout the country, and expanded the publicity focus to every corner of the community, stores, streets and public transportation, making Hehejia's name a household name. In 2008: Hopeshiro won the title of Guangdong famous brand product; At the beginning of 2009, we invited Mr. Chen, an internationally famous movie star, as the image spokesperson of the joint venture company to promote and popularize the high-end brand image. 20 10: "Hehejia" won the title of famous trademark in Guangdong Province, and 20 10 was awarded the title of excellent enterprise by Qingyuan Municipal Government; 20 1 1 year: Hopewell is more active in establishing the certification of well-known trademarks in China, and the spirit of continuous innovation and enterprising makes Hopewell go wider and deeper.
In order to broaden the international market, the company has also registered its own brand trademarks in Vietnam, Cambodia, Laos, Malaysia, the Philippines and other countries.