But Alibaba has the right to demand a statement of non-infringement, which is what Alibaba calls a counter-notice. If sufficient evidence and explanations are not provided, Alibaba has the right to request that the display goods suspected of infringement be removed by default.
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The harm of infringement
In China's copyright law, the laws related to image copyright are very sound, and it is very easy to obtain piracy evidence. In the infringement lawsuits in recent years, almost all owners of genuine pictures have won the lawsuit. Some enterprises do not attach importance to the copyright of pictures and use pirated pictures in advertising, which has the following effects:
1, tort compensation
Generally, it is more than 10 times of the sales price. Other compensation standards include compensation according to the benefits created by pirated pictures. In this case, the amount of compensation may be as high as several hundred thousand yuan.
2. Loss of pre-publicity expenses
Enterprises spend millions of dollars on advertisements. If all advertisements have to be removed because of lawsuits caused by pirated pictures, the impact will not only be the compensation for pictures.