However, in this cold winter, some mobile phone manufacturers are indomitable and grow against the trend, becoming a beautiful landscape in the smart phone market, and vivo is one of them. According to IDC data, in 2020, the global smartphone shipments of vivo exceeded 65,438+0.65,438+0 billion units, accounting for 8.6% of the market. It is one of the few domestic mobile phone manufacturers in the world to maintain positive growth year-on-year.
In addition to its outstanding performance in the world, vivo has also performed extremely well in China. According to IDC data, in 2020, the shipment of vivo in the domestic market reached 57.5 million units, and the annual market share reached 17.7%, ranking second only to Huawei, surpassing many mobile phone brands such as Xiaomi, OPPO and Apple, showing strong vitality.
In fact, it is no accident that vivo can win the second place in China in 2020. This is largely due to its efforts to cultivate internal strength from beginning to end, and its products and technologies have been continuously upgraded, which has won positive recognition from the market.
Since the commercialization of 5G was announced in June, 2065438+2009, vivo began to introduce high-quality 5G mobile phones to the market, becoming one of the first manufacturers in the world to launch 5G mobile phones. In 2020, vivo has launched more than 20 kinds of 5G mobile phones, such as iQOO, vivo Z series, vivo S series and vivo X series, covering high, medium and low-end mobile phone fields, realizing the comprehensive coverage of the price range of1000-6,000 yuan, and bringing consumers a "5G fleet" with diversified prices, functions and categories.
Such a large-scale product matrix, on the one hand, not only meets the differentiated needs of consumers for the appearance, image and performance of mobile phones, but also provides them with more diversified choices. It can also break the market segments one by one by virtue of the characteristics of mobile phones, thus driving the overall sales growth. On the other hand, the rich and diverse 5G matrices have also created a three-dimensional product layout of vivo, which has established a solid barrier for vivo in the 5G era.
Especially in the second half of 2020, vivo successively launched a variety of 5G mobile phones, such as vivo X50 series, vivo S7 series and vivo X60 series. These mobile phones are not only enthusiastically sought after by consumers because of their hard-core products, but also become the key driving force for vivo sales.
Specifically, in X50 series, X50 Pro innovatively put the pan/tilt into the mobile phone body, which not only broke the inherent thinking of mobile phone anti-shake, but also brought multi-dimensional anti-shake performance, and successfully promoted the imaging technology to a new height.
Vivo S7 is positioned as the flagship of thin and light selfie. While maintaining the slim design of 170g and 7.39mm in the weight and thickness of the whole machine, it also has excellent performance in self-timer. The front adopts the combination of 4400 Wan Chao high-definition PDAF autofocus main camera+105 super wide-angle sub-camera, which has the functions of super night scene 2.0, human eye focusing function, blur of front dual cameras and so on, and can work normally even in dim scenes.
Thanks to its slim and stylish appearance and excellent self-timer strength, vivo S7 won the sales volume and sales champion of 5G mobile phones in the price range of 2500-3500 on three platforms on the day of sale. In addition, this mobile phone also won the first place in the number of newly activated devices for 5G mobile phones in the third quarter of 2020, which shows its popularity.
X60 series follows the previous generation's two-color cloud-level design and the upgraded second-generation micro-pan/tilt, and cooperates with Zeiss to develop and build the "vivo Zeiss joint imaging system", and introduces Zeiss portrait style, which lowers the threshold for ordinary consumers to enter professional imaging and pushes mobile phone imaging to a new peak.
Thanks to this, this mobile phone has become a super explosion in the pre-sale mobile phone market. The online 50 yuan deposit is twice that of the previous generation X50, and the offline sales volume is 1.9 times. Subsequent sales created the highest record of vivo at the price of 3500+. After the sale, it quickly made a good start on all major platforms, and won the sales volume and sales double champion of Tmall and JD.COM on the first sales day.
The reason why vivo can create such popular products as X50 series, vivo S7 and vivo X60 series is because of its technological achievements and continuous R&D investment.
As an international technology company, vivo attaches great importance to R&D investment. In only 20 19 years, the research and development investment of vivo exceeded 10 billion yuan; By 2020, vivo will continue to increase its layout in production and research and development. For example, its R&D base in Dongshen Chongqing has been started one after another, and the investment is self-evident.
Up to now, vivo has established 9 intelligent R&D centers and 5 intelligent manufacturing centers around the world, forming a "9+5 R&D production system", in which R&D centers have gathered more than 10000 R&D personnel, mainly focusing on 5G, artificial intelligence, industrial design, imaging technology and other fields for long-term exploration and deep cultivation.
Of course, the continuous R&D investment has also turned into the fruitful results of vivo itself. Take 5G as an example. Thanks to the early investment and layout of vivo, up to now, vivo has applied for more than 2,000 5G invention patents and submitted 5,000 proposals to 3GPP.
In addition to the 5G technology, vivo has also built four long tracks of design, image, system and performance according to the needs of market consumers. Among them, the three long tracks of design, image and performance are biased towards the hardware level, and the system is biased towards the software level.
On the hardware level, vivo adheres to the corporate philosophy of "design-driven+user insight", constantly innovates technology, and creates many amazing world innovations such as screen fingerprint, lift camera, micro-pan/tilt anti-shake, 120W flash charging, leading the global trend. At present, these technologies have been carried by real machines and won unanimous praise in the market.
On the software level, vivo has created a brand-new operating system OriginOS. The system has been fully upgraded and optimized in three directions: design, convenience and fluency, and has brought a series of innovative functions such as super card package, behavior wallpaper and time window. , bringing consumers a more intelligent and humanized interactive experience.
The vivo X60 series released by vivo at the end of the year is undoubtedly a mobile phone product with industry-leading innovation advantages in design, performance, image and system. It adopts the artistic beauty of the new order two-color cloud design, Samsung Exynos 1080 chip, the second generation micro-pan/tilt technology, and the vivo Zeiss joint imaging system, and is equipped with OriginOS for the first time. This series of top solutions makes this phone one of the most powerful 5G phones in 2020.
In addition, the key for vivo to achieve good results in the domestic market is also related to the high quality of its products. As mentioned above, vivo has formed a "9+5 R&D and manufacturing system". Thanks to this, vivo is also the only mobile phone manufacturer in the world that can insist on 100% self-research.
Therefore, vivo is much higher than the industry in terms of mobile phone quality standards. Every mobile phone has to go through "hell"-like "torture" before it flows to the market, such as human body sitting pressure test, anti-fall test and fuselage distortion test. These rigorous tests have also created the high quality of vivo products and won the favor of consumers.
Shen Weichang, the founder, president and CEO of vivo, said that "bury your head in the seed and the fruit will come naturally", which well explains the brilliant achievements of vivo in 2020. For example, the continuous efforts of vivo in 5G products and technologies mentioned above are the "planting seeds" of vivo, and the achievements made in 2020 are "natural".
In addition, while major mobile phone manufacturers are rapidly expanding to overseas markets, vivo is also accelerating the pace of going overseas. Now vivo has entered the mobile phone market in more than 40 countries and regions, and achieved excellent results in many countries.
For example, in Indonesia's mobile phone market, according to the Q2 smartphone market analysis report released by CounterPoint, vivo won the market championship with a market share of 265,438+0.2%. In Thailand's mobile phone market, according to IDC's Q2 2020 Shipment Report of Thailand's Smartphone Manufacturers, vivo ranked first with a market share of 19.5%, with a year-on-year increase of 13.8%.
In addition, vivo also announced its official entry into six major European markets, including France, Germany and the United Kingdom, and reached a long-term strategic cooperative relationship with UEFA, gradually enhancing brand influence and gradually building popularity and trust in overseas markets.
On the whole, vivo can grow against the trend, which not only shows its strong product manufacturing ability and technological innovation ability, but also plays an important role in its 9+5 R&D, manufacturing and production system. It is also reasonable that such a powerful vivo can become the second mobile phone brand in China. Coupled with the far-sighted layout of vivo in overseas markets, in the future, it is bound to provide consumers in many countries and regions around the world with better products and services.