Lu and Schwarzkopf both produce high-end shampoo products, but they target different markets and consumer groups.
Lyu is a Korean brand. Its shampoo products target various hair types and hair problems, such as damage, dryness, greasiness, etc. Lu's shampoo focuses on the concept of natural herbs in terms of product ingredients, and promotes that its products contain a variety of herbal plant essences that can nourish the scalp and hair.
Schwarzkopf is a German brand that specializes in high-end personal shampoo and hair care products. Schwarzkopf has a wider range of products, including different types of shampoos, conditioners, hair masks, etc., suitable for various hair types and styles. Schwarzkopf's product positioning is more towards the professional line, and its products have relatively more scientific and technological components and patented technologies.
In general, Lu and Schwarzkopf are both high-end shampoo products, but their product positioning, ingredients, and applicable groups are different. Consumers can choose products that suit them based on their hair quality, needs and preferences.