The cross-border design of Coconut Tree and Ruixing has been screened. Netizens have a very good feeling about this joint design, and they feel that it is earthy and trendy. As for the coconut latte after the joint name, the praise is also quite high, and many appraisers say it is very good!
I think this cross-border joint design is better than the cup cover, because this cup is based on the original design of coconut tree, which gives people a strong sense of familiarity. Therefore, it has aroused great discussion. As the originator of debris flow design, coconut palm juice has absolute influence. The most interesting thing is that the outer packaging of the coconut tree was designed by the chairman of the coconut tree himself in Word, and the whole shape was very regular. Moreover, this is the first time that coconut trees have jointly cooperated with foreign countries for more than 3 years. Netizens collectively referred to? Double kitchen ecstasy? !
However, compared with the discussion degree of outer packaging, people have different comments on the taste. Some people think that this coconut latte tastes ordinary, not as good as raw coconut latte. Although the gimmick is full, the actual taste and experience are far from reality. However, some people think that the coconut latte tastes great, especially the coconut latte is very dense and delicious. The thick coconut cloud on the latte is a milk cover made by Ruixing using coconut milk cloud-changing technology. The overall feeling is not the lightness of cotton candy, but more like the compactness of milk ice cream, but it will be more refreshing and less sweet than cream. The overall feeling is that only one-third of the coffee tastes, and the whole is more sweet.
I think the overall experience of netizens for this joint design is still biased towards the upper hand, both in terms of packaging and taste. Moreover, it can be seen from the interaction that this joint design has caused a great storm, and most people are willing to try this stunt. From a business point of view, they succeeded.
I am looking forward to the deepening of the joint cooperation between Ruixing and Coconut Tree, because it has been so successful for the first time, and I believe there will be better performance in the future. This joint design can produce the whole series, and I believe everyone will buy it as long as it is good enough.