Brand Interpretation
"Hongxing Erke" means to be as ambitious as a swan, unafraid of challenges, continue to struggle, and become an outstanding example. This name defines a spirit - the corporate philosophy of tenacity, hard work and progress advocated by Hongxing Erke.
Brand spirit
"To Be No.1" advocates a tenacious and hard-working spirit of struggle, the determination and courage to be the first in the world, and to be the first. It is the endless pursuit and strong fighting spirit. It represents the desire and pursuit of success and championships by people with lofty ideals who do not succumb to mediocrity. It is a spiritual transcendence and integration of the "faster, higher, stronger" Olympic spirit, corporate philosophy, and consumer psychology. extend.
Brand Vision
Build the world's leading apparel brand 2010-06-30 Hongxing Erke was awarded China's 500 Most Valuable Brands for the seventh time
2010-02-09 Warm congratulations to Hongxing Erke's footwear products for obtaining China's environmental protection product certification for the first time
2009-08-26 Hongxing Erke Technology Leading Footwear and Clothing Testing Center obtains national certification for the first time
2009-06-16 Hongxing Erke continues Selected for the fifth time in the 2009 "China's 500 Most Valuable Brands" released by the World Brand Laboratory, ranking 137th
2009-05-27 Warm congratulations to "Hongxing Erke" and "ERKE" Chinese and English trademarks Won the title of "China's Well-known Trademark" recognized by the State Administration for Industry and Commerce
2009-04-01 Hongxing Erke officially joined the World Federation of Sporting Goods (WFSGI)
2009-01-01 Hongxing Erke became the 2009 ~Official clothing partner of the 2013 Shanghai ATP1000 Masters event
2008-09-19 Hongxing Erke was selected into the list of Forbes' 200 Best Asian Companies
2008-09-05 Hongxing Erke was selected by The 2008 "Top 500 Asian Brands" ranking compiled by the World Brand Laboratory
2008-08-09 Hongxing Erke sponsored the Chinese women's weightlifting team's 48kg athlete Chen Xiexia to win the first place in the Chinese Legion at the Beijing Olympics Gold
2008-06-02 Hongxing Erke was selected for the fourth consecutive time into the 2008 "China's 500 Most Valuable Brands" exclusively released by the World Brand Laboratory, ranking 139th
2007 -01-01 Hongxing Erke proposed a new brand proposition "TO BE No.1"
2006-11-01 Hongxing Erke reached a global strategic cooperation agreement with the North Korean Olympic Committee
2005-11- 01 Hongxing Erke was successfully listed in Singapore
2005-10-01 Hongxing Erke traveled in space with the "Shenzhou 6" and became the brand carried by the Shenzhou spacecraft
2005-03-01 Hongxing Erke became the British brand Member of SATRA International Technology Center, technology and R&D standards are in sync with the world's top brands
2000-06-01 Hongxing Erke Group was officially established