Electronic products have always been very popular in the market, so what is the classification of electronic product trademarks in the trademark encyclopedia? Bajie's encyclopedia of intellectual property trademark discovery is the ninth category, and almost all subcategories in the ninth category involve electronic products.
However, some enterprises do have some misunderstandings about trademarks and often confuse some similar terms. Are these really the same? The answer is self-evident. Deyang trademark, as an important part of intellectual property rights, has become an important strategy for national development. Trademark plays an extremely important role for enterprises to remain invincible in the fierce market competition. More and more enterprises realize the important value of trademarks and begin to implement enterprise trademark management.
(1) Mistakes a trademark as a brand.
First of all, make clear the trademark ≠ brand, and the two cannot be equated directly. There are similarities between trademarks and brands, but the extension of brands is wider than trademarks. Brand in a broad sense includes brand name, brand culture, brand image and many other elements. Brand is a market concept and trademark is a legal concept. Brand planning and promotion need to rely on the trademark as a legal carrier, and brand-related elements can only enjoy better legal protection if they are registered as trademarks.
(2) mistakenly believe that trademarks are not as good as patents.
As we all know, common types of intellectual property rights include trademarks, patents, copyrights, trade secrets, domain names and new plant varieties, among which trademarks, patents and copyrights are the most common and commonly used. Some enterprises may think that trademarks and copyrights are light assets and patents are heavy assets, so they attach importance to patents and ignore trademarks and copyrights in the intellectual property management system. This is an obvious cognitive error. In the whole intellectual property legal system, trademark law is the most difficult to understand.
Professor JeremyPhilips of Britain once said, "Trademark law is surprisingly deceptive, seemingly obvious, but it is full of mystery. Generally speaking, the less people know about trademark law, the easier it is to mistake it for simplicity. Anyone who has carefully studied trademark law will be surprised to find that this field is full of practical problems of intellectual property rights. On quite a few levels, some basic problems of trademark law are still uncertain at present, and may always be so. In this respect, there are some similarities between trademark law and quantum mechanics, and the uncertainty principle is the center of these two disciplines. "
The quantity and quality of trademarks, patents and copyrights will vary with different types of enterprises, and one of them may be emphasized at a certain stage of enterprise development. But relative to management positions, the three powers should be equal.
(3) mistakenly believe that the trademark is only registered.
Some business managers think that the business related to trademarks is trademark registration, which will be used after successful registration, and that's all. But in fact, the trademark legal business is a comprehensive and systematic business system, which includes not only the agent's application for registration, but also a series of legal business from the initial trademark system construction, trademark naming planning, prior retrieval and registration submission, to the registered trademark use, trademark license, trademark transfer and trademark monitoring, and then to the later infringement investigation, administrative investigation, competition negotiation, competing product monitoring and judicial proceedings.
(4) mistakenly think that the trademark layout is very simple.
Trademark layout is the most important thing in the construction of trademark system, and it is also an important support for the long-term and stable development of brands. Logo, goods and services are three important dimensions of trademark layout, but they need more detailed decomposition. In addition to these three dimensions, trademark layout should also involve region, product life cycle, competing product analysis and so on.
In the layout of signs, besides the signs used in goods or services, we also need to consider the signs that can identify the source in other scenarios, such as the company name.
In the layout of goods or services, we should be as comprehensive as possible, first of all, we should cover the use demand at this stage, secondly, we should cover the business scope that may be expanded in the short term, and finally, we should consider the dilution effect of trademarks. In practice, for large comprehensive enterprises, it is suggested to register all 45 categories of trademark classification to form a closed loop of trademark protection, which can be used at any time when there is a demand for trademark use.
Trademark layout should also consider the product life cycle, which is relatively long. Trademark layout may take several years or even more than ten years from the birth of a product to the end of its disappearance, so it is necessary to consider how to continue the brand through trademark layout in such a long time, which can be reflected in practice through the changes of serialized trademarks.
Trademark management is a long-term work. Enterprises should incorporate the trademark strategy into the enterprise management strategy system, actively formulate the trademark management system, and have a comprehensive understanding of trademarks, so as to use them in the follow-up work and obtain greater value of trademarks.