Angel
Company introduction
Shenzhen Angel Drinking Water Industry Group Co., Ltd. is the earliest professional company in the research and development, manufacturing and sales of drinking water equipment in China, leading The products are "Angel" brand water dispensers and water purification equipment. The company's mission and vision are: to promote the application of water technology, provide humans with a safe, healthy, convenient and fashionable way to drink water, and become an industry leader. The company's strategic goal is: to build the Angel brand into China's number one healthy drinking water brand . The company has always adhered to technological innovation and developed independent intellectual property rights. It is the first in the industry to use advanced technologies such as fully sealed quick-release smart seats, full-process air sterilization and filtration, antibacterial silicone tubes, and RO reverse osmosis. So far, 147 patents have been obtained by the state. Authorized by the Intellectual Property Office, it is a "Guangdong Province Patent Pilot Enterprise" and "Guangdong Province Intellectual Property Advantage Private Enterprise" recognized by the Guangdong Provincial Intellectual Property Office and the Guangdong Provincial Economic Commission. In 1999, the "Angel" trademark was awarded the title of "The Most Influential Famous Brand in the Twenty Years of Reform and Opening Up"; in 2003, it was awarded the title of "Guangdong Province Famous Trademark"; in June 2005, it was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce. In March 2006, Angel was rated as a Chinese Famous Brand Product by the General Administration of Quality Supervision, Inspection and Quarantine.
The rise of Angel has made water dispensers truly an industry, and thus established Angel's position as the industry leader. From 1995 to 2006, the company's sales volume ranked first in the industry for 11 consecutive years, and it was once ranked among the top 100 industrial enterprises in Shenzhen.
The company implements process management under the ISO9001 quality management system specifications. The "Angel" products produced have superior performance, and their stability and durability are well-known among similar domestic products; all products have obtained CCC Certification certificate and health license issued by the Ministry of Health. The main products have also passed the European Union CE certification and the United States UL certification. The product sales network covers the country and is exported to more than 30 countries, winning wide acclaim.
History of the Second Company
From creating a brand to expand the industry, to focusing on independent development to stay ahead step by step, and then to surpassing ourselves with specialization as the core advantage, the "Angel Model" is widely accepted by local emerging industries. Enterprise Attention
A local Shenzhen enterprise founded in 1988 and started out as a water purifier. After several years of losses, it began to produce a small household appliance called "water dispenser" in 1990. After 14 years of Development has actually created a huge water dispenser market. The water dispenser produced by this company has not only ranked first in sales of similar products in the country for eleven consecutive years, but also has more than 100 technology patents. Its registered trademark "Angel" was recently recognized as a well-known trademark in China by the State Administration for Industry and Commerce. This is the first well-known trademark in the domestic water dispenser industry and the only well-known trademark in the industry so far. She is Shenzhen Angel Drinking Water Industry Group Co., Ltd.!
1. Overview
Shenzhen Angel Drinking Water Industry Group Co., Ltd. is a research and development, manufacturing and sales company of drinking water equipment. Its leading products are "Angel" brand water dispensers and water purifiers. device. The company's mission and vision are: to promote the application of water technology, provide humans with safe, healthy, convenient and fashionable drinking water, and become an industry leader. The company's strategic goal is to build the Angel brand into the number one healthy drinking water brand in China! In December 2002, the company passed the British BSI ISO9001 standard quality management system certification. For more than ten years, it has been a leading enterprise participating in the formulation of national technical standards for product certification of water purifiers, drinking fountains and other products;
(1) Creation Brand development industry
When Shenzhen Angel Drinking Water Industry Group Co., Ltd. first engaged in the production of water purifiers, its annual sales were only 10 million yuan. The main function of the water purifier is to filter drinking water to solve the problem of drinking water pollution for ordinary people. From the beginning of its involvement in this industry, "Angel" has introduced the concept of health. As water pollution becomes more and more serious, people's health concepts continue to increase, and the demand for healthy water becomes more and more strong. Faced with this market demand, Angel actually followed the trend and created an industry, water appliances. It came into being. So far, water dispensers are the water appliances with the longest development time, the highest share, and the most acceptable consumers in the domestic market. There are more than 40 million users, and they are growing at a rate of 10% every year.
The commendable thing about Angel is that from the beginning of its production of water dispensers, it has consciously created a pure and clean "angel" brand image - Angel. In fact, this is one of the few local brands in Shenzhen that has been cultivated for nearly 20 years. A nationally renowned brand of consumer goods.
(2) One step ahead, step by step
Angel has taken the lead in the water dispenser industry, with its market share reaching 60% in the highest year. This
< p> With the rise of some local brands in recent years, Angel's market share has generally stabilized at around 27%. Although the industry leader has an obvious lead, Angel is very clear-headed. It knows that in the fierce market competition, only by increasing investment in product research and development, strengthening independent development, and possessing its own intellectual property rights is the weapon to win in the market. Angel combines advanced foreign technology with domestic reality and constantly introduces new products. Since 1995, it has successively launched the first ultra-quiet series water dispenser, the first electronic refrigeration water dispenser, the first combined-function water dispenser, and the first microcomputer-controlled water dispenser in China, and was the first to use it in the same industry. In addition to its domestic sales, its products are also exported to more than 30 countries.Up to now, Shenzhen Angel Drinking Water Industry Group Co., Ltd. *** has more than 100 patents obtained patent certificates from the State Intellectual Property Office, and has been recognized by the Guangdong Provincial Intellectual Property Office and the Provincial Economic Commission as a "Guangdong Province Patent Pilot enterprise". Since 1996, the "Angel" brand water dispenser has ranked first in the country in terms of sales volume or sales volume, and has been awarded many times as "Shenzhen's Largest Law-abiding Taxpayer", "Chinese Consumer Recognized Famous Brand", "Guangdong Province Famous Trademark", etc. Honorary title.
Continuous upgrading has ensured Angel's technological leadership in the domestic drinking fountain industry, and has even become the setter of industry standards, ensuring "step by step leadership".
(3) Surpassing oneself and building core advantages
Angel currently has two major production bases in South China and East China. The South China base is located in Xili and Shiyan, and around the base, an industrial cluster including plastic mold companies has been formed; an industrial chain consisting of hundreds of suppliers has also been formed near the Ningbo base. The Chegongmiao headquarters is a typical dumbbell-shaped structure and is mainly responsible for research and development and brand promotion. As competition intensifies, it is no longer enough to be ahead. You must have core advantages to gain a foothold in the market. The group proposes to surpass itself, continue to innovate, and make Angel's business bigger and stronger with the concept of healthy water, not just water dispensers.
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Three Brand Honors
In March 2007, "Angel" water dispenser won the first place in sales and sales share of similar products in the country in 2006;
On September 6, 2006, Angel was awarded the "China Famous Brand";
In July 2006, "Angel" bottled water was rated as the first batch of food safety recommended brands in Shenzhen;
2006 In July 2006, it was awarded "China's Industry Iconic Brand" (assessed by the China Brand Research Institute);
In March 2006, it was rated by the China Industry Information Release Center and won the "2005 National Market Sales Number One of Similar Products" 》"Ranked first in sales of similar products in the national market for ten consecutive years from 1996 to 2005";
In January 2006, it won the title of "The Most Influential Brand of China's Water Dispensers";
In December 2005, the "Angel" water dispenser was awarded the "Shenzhen Business Card" that best represents the image of Shenzhen in the past 25 years;
In December 2005, the "Angel" water dispenser achieved the highest sales volume and the highest product in the industry. It has three "new records for Shenzhen enterprises" with the highest specification level and the largest number of national patents;
In December 2005, it was rated as a "Shenzhen Famous Brand";
In 2005, it set a new record for drinking water in 2004 "A new record for Chinese enterprises" in machine sales;
In March 2005, it was recognized as a well-known trademark in China by the State Administration for Industry and Commerce;
In June 2003, it was recognized by the Guangdong Provincial Administration for Industry and Commerce. It is a famous trademark in Guangdong Province;
In 2003, 6 items of sales, specifications and varieties, market share, sales per capita, profits and taxes per capita, and patents in 2002 set "new records for Chinese enterprises";
In July 2002, the Zhejiang Provincial Household Electrical Appliances Association awarded the honorary title of "2002 Quality Commitment Demonstration Unit";
In 2002, it set the 2001 water dispenser sales variety, sales, The three indicators of per capita profit and tax ranked first in the domestic drinking water industry and set a new record for Chinese enterprises;
In 2002, the sales volume, sales volume, per capita profit and tax, per capita sales, number of technology patents, and market share of water dispensers set a new record in 2001. , specification level ***6 items set "new records for enterprises in Shenzhen";
In 2002, "Angel" brand water dispensers and water purifiers were "Nationally Qualified Products with Stable Quality";
< p> In 2002, it won the title of "China Enterprise with No Complaints about Quality and Product Defects";In 2002, it won the title of "China's AAA Enterprise in Quality, Service, and Credibility";
In 2002, it won the "Angel Enterprise" "" brand water dispenser was rated as "Chinese consumers' trustworthy product brand";
In 2002, "Angel" brand water dispenser was rated as "National Supervision and Spot Inspection Qualified Product";
In 2002, the "Angel" brand water dispenser was rated as a "famous product recognized by Chinese consumers";
In 2002, the "Angel" brand water dispenser series was listed as a "National Authoritative Quality Inspection Qualified Product" in 2001;
In 2001, the "Angel" brand water dispenser series was rated as "High-quality Home Appliances in Zhejiang Market";
In 2001, it was awarded the first batch of "China's Key Brands for Environmentally Friendly Products with Trustworthy Quality" ;
In 2001, it was awarded "The Most Influential Famous Brand in the Twenty Years of Reform and Opening Up";
In 2001, it ranked 60th among the top 100 industrial enterprises in Shenzhen;
Ranked 35th among the top 100 industrial enterprises in Shenzhen in 2000;
Ranked 96th among the 5th largest law-abiding taxpayers in Shenzhen from 2000 to 2002;
Ranked 48th among the largest law-abiding taxpayers in Shenzhen in 1997;
From 1997 to 2004: According to statistics from the National Bureau of Statistics, "Angel" brand water dispensers ranked first among similar products in the national market for 7 consecutive years. Won the first place in sales;
1995
From 2000 to 2000, it won the title of "Enterprise with Good Product Supervision and Inspection Quality" in Shenzhen