Haitian Yewei is committed to "inheriting delicious food and brewing a happy life" and has been committed to inheriting and innovating traditional brewing technology with modern science and technology. Haitian Ye Wei has more than 600,000 square meters of glass drying tanks and fermentation tanks, which are specially used for brewing and drying high-quality soy sauce. Haitian Ye Wei also has a number of fully automatic packaging production lines, as well as industry-leading nationally recognized laboratories, and strictly controls quality standards.
The predecessor of Haitian can actually be traced back to Foshan ancient sauce garden, which has a history of 300 years. In the mid-1950s, the local sauce garden decided to merge. Among them, the most famous Haitian sauce garden was the largest and most influential sauce garden at that time. Later, everyone decided to name it Haitian Soy Sauce Factory. However, as a traditional processing method, there are thousands of soy sauce factories in China. Although Haitian is small in scale, its sales scope is limited to the Pearl River Basin.
Until the early 1980s, a 26-year-old young man joined in, laying the groundwork for the upcoming major changes. This person is Pang Kang, who rose from deputy director to general manager step by step. He clearly realized that scale is the key to the development of traditional industries. When they didn't have much money, they began to spend tens of millions to introduce production lines from abroad. After entering the new century, advanced production equipment has been introduced many times and several production bases have been established one after another. With the overall improvement of people's living standards, people's pursuit of food has changed from "full" to "good", and condiments play an important role in diet. As a leader in the industry, Haitian Ye Wei's revenue has grown steadily, even exceeding 654.38+0 billion yuan.
As we all know, Haitian Ye Wei is a time-honored enterprise in China, which mainly brews soy sauce. Facing the fierce competition in the condiment market, in order to gain a foothold in the condiment market, Haitian began to develop more products to meet the market demand. Now, their production base in Foshan is fully entering the era of intelligent production. The 494 processes from raw materials to final sealing and packaging are all completed by robots. Different from the traditional technicians who produce soy sauce, technicians who operate or repair robots have replaced them. It is worth mentioning that the company also has a research team of more than 700 people and obtained more than 200 valid patents.
Production ensures the supply of products, and channel is the key to realize sales. According to the data, Haitian adopts a multi-level channel structure of dealers, distributors and terminal outlets. There are more than 330,000 sales outlets in China, covering supermarkets, farmers' markets and even overseas.
In this era of diversified consumer demand, Haitian soy sauce can improve its popularity by subdividing products, thus occupying more market share. In Haitian soy sauce, many of them are targeted. For example, Haitian Iron fortified soy sauce is developed for young children, and small salt limited soy sauce is to prevent three highs. The advent of these Haitian soy sauces has greatly increased the market share of Haitian soy sauce. In order to let consumers know the characteristics of Haitian soy sauce, we also skillfully use the hot spots of these products to increase publicity.
In recent years, many of the company's products have been sold on e-commerce platforms and sponsored many variety shows. In the first quarter of 20 19, the company made a good start, with revenue of 5.49 billion yuan, up by 16.95% year-on-year, and the market value of the company reached 270 billion yuan. From soy sauce to oyster sauce to sauce, every time we try our best to make the product the first in the industry, and then expand other products, including vinegar, cooking wine, chicken essence, fermented bean curd and so on. They are ambitious and determined to become the largest condiment enterprise in the world.
Now that China has entered a period of rapid development, any enterprise that does not want to be eliminated by modernization must keep pace. The development of Haitian flavor industry has always been forward-looking, no matter from product innovation or equipment update, it must meet the requirements of the times. Now Haitian is still stepping up efforts to open the market for young consumers, and strive to make the main consumers in society become loyal consumers of Haitian soy sauce.