Talk about quality. Lego bricks hang all kinds of high imitations in China, and it is totally worthwhile to face all kinds of building blocks in the world. This kind of mould and production line are very expensive. There are materials, the same parts, Lego will be more comfortable and easy to use than some imitations, all of which are piled up by money.
In addition to the design, there is also a domestic product called Leping, which completely copied Lego's popular products. This will save a lot of R&D and design costs. In addition to increasing its own research and development efforts, Lego is also actively investing in hot spots, especially Disney's various patent fees are very high.
In addition to the company's operations, Lego's net profit margin has remained at a high level. At this time, a large amount of upfront investment needs to be recovered, and natural pricing will be higher. Half or more of the cost of buying Lego is to pay for Lego's creativity.