2URL spelling rules -URL static
If it contains? Or =, which is dynamic, can be changed to static.
2 directory hierarchy
Three floors at most, no more than four.
2 directories and folders contain keywords, which can be pinyin and English.
Appstore, app, process, science ring
Use "_" to separate characters.
2 navigation links
The main navigation is eye-catching and clear, and no modifiers are allowed.
Add a title to a navigation link
Do not use javascript as a navigation link.
2 links in the web page
The text/picture links in the content of the article add titles, and the pictures add descriptive text.
Recommend related web pages by means of "previous page, next page, label and classification".
2 website map
Make sure there are no dead links in the website.
Multilevel website map
If there are more than 100 links on the site map, it is best to divide the site map into multiple pages.
Use more text links than decorative pictures.
2 reverse link
The reverse link of the second-level domain name, make full use of the second-level domain name to make a good link.
Try to make the second-level domain name have different IP.
Ways to obtain high-quality reverse links: website media cooperation, such as website alliance; Friendship link; Login classification directory, DMOZ directory
2 high-quality reverse links
Link to the directory in the search engine DMOZ and link to the website that has joined the directory.
Websites that are related to or complementary to your topic.
Websites with PR value not less than 4
Websites with high traffic, popularity and frequent updates
Export websites with few links
Top three websites in search results with your keywords.
A website with high content quality
2 keyword selection
A page determines less than three core keywords, and arranges and combines around the core keywords to generate keyword groups or short sentences; Core keywords can choose the words that appear most frequently on the page, which should conform to the psychology of the searcher, and do not use keywords with too broad meanings.
2 the distribution of keywords
Everywhere, focused.
Use keywords once in these places: page title, description tag, text title, website address (English/words/pinyin), bold, italic, page content (especially the first and last paragraphs), and ALT tag of pictures.
2 Keywords density
Generally, it is 2%~8%, and the popular keywords are around 6%.
2 correlation control
The purpose is to highlight the main keywords of the page by setting page elements and improve the ranking of the main keywords.
Remove irrelevant information and reduce the signal-to-noise ratio.
Add a list of similar articles and links in the text.
2 keyword tags
Make a tagging system for popular keywords, increase the correlation between pages and improve the ranking of keywords.
2 title
Concise, highly summarized, including keywords, but not too many keywords, not more than 3 phrases.
The first few words are the most important to search engines, and the keyword position should be as high as possible.
Avoid listing titles.
Title length should not exceed 40 characters.
The title of each page should not be exactly the same.
Two key words
Each word can find a corresponding match in the content
2 description
Do not exceed 200 characters, including spaces.
Supplementary explanations that are not fully expressed in titles and keywords.
2Javascript script
Don't use javascript scripts as links.
Use script files as external files
2CSS style
Control the style of HTML tags through css, and pay attention to storing all css files separately in external files.
2
It is not appropriate to use uniform css in article titles or navigation links, and
2 Layout and framework
Layout control in source code: navigation > related articles > body > left > right > copyright description.
Minimize table nesting
Two pages is redundant.
Remove redundant codes and spaces: In general, the file size of a page is about 15k, and it is best not to exceed 50k.
Scripts and css take the form of external files.
Use DIV+CSS to reduce table nesting: keep the page as simple as possible and the content part as large as possible.
Image optimization: image compression, alt, surrounding text
2 Avoid SEO cheating
In SEO, it will be considered as cheating: keyword stacking, false keywords, invisible text/links, redirection, spam links, invisible pages.
Penalties for cheating in SEO: demotion, blocking and website closure.
To see if the website has been punished, enter: site:unsbiz.com in the search engine bar.
2 follow SEO rules to design pages
Clean source code
Focus on the key points
Strengthen correlation
Make enough links.
1, keyword analysis (also called keyword positioning)
This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.
2. Website architecture analysis
The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.
3, website directory and page optimization
SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.
4. Content publishing and link arrangement
Search engines like regular website content updates, so it is one of the important skills of SEO optimization to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activity of friendship link is also launched at this time.
Step 5 talk to search engines
Submit unlisted sites to the login portals of major search engines. Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. Know the reverse link of the site through domain: your domain name or link: your domain name. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.
6. establish a website map site map.
According to your website structure, make a website map to make your website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.
7. High quality friendship links
Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.
8. Website traffic analysis
Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Traffic analysis tool, recommend Google traffic analysis.
1. Use article titles related to keywords.
If you write an article about "XXXXX", then you must use the keyword "XXXXX" in the title; If the article is about "making money online", then the title must reflect that you are introducing "making money online".
2. Use keyword meta tags
The key word is the language of the search engine robot. If used properly, your search ranking will automatically improve. Be sure to use some related keywords in the article. UTW is a great WordPress plug-in, which will use the tags you add to articles as keyword meta tags.
3. Use related tags and keywords
If your article is about "iPhone", use words such as "Apple, Apple-iPhone, iPhone" when adding keywords, and avoid using keywords or tags such as "Mobile, Unlock-Mobile" that are unattractive to search engines, which may lead to your blog being punished and downgraded.
Use phrase keywords
If you write a descriptive and well-organized article, it is a good idea to use some phrase keywords. For example, if your article introduces "Microsoft Compatibility Pack for Office 2007", then these good phrase keywords are likely to help you gain the favor of search engines: "Microsoft-Compatibility-Pack, Office-2007-Compatibility-Pack, Download-Microsoft-Compatibility-Pack，Download-Office-2007-Compatibility-Pack”。
5. Use keyword suggestion tools
If you want to tell me that you are already using the overture keyword suggestion tool, then my suggestion is that you should stop using that tool immediately. Because we have GoogleAdwords keyword tool, this tool can not only help you find high-quality keywords in articles, but also provide the trends of specific keywords in search engines.
6. Use keywords in the body of the article
Remember, be sure to use the target keyword at least once at the beginning of the text. This will attract search engine robots who still love the old "description meta-tags".
7. Use keywords (article abbreviations) in PostSlug.
I don't need to emphasize this point so much, because if you use the title of an article related to keywords, then you already have a PostSlug related to keywords, thanks to the function of WordPress to automatically generate a PostSlug. However, if you must manually specify a suffix for each article, be sure to remember this one. (Note: If Chinese blogs use postname as a permanent link, it is best to specify English PostSlug manually. )
8. Use keywords in headlines and bold words.
Search engines like your targeted display of keywords very much. Using keywords in the tags of strong or h 1, h2 and h3 can help you get the attention of search engines.
Title tags play a very important role in improving your website ranking. However, many people are not sure how to construct a proper title. The following is my opinion on the topic. Your suggestions and criticisms are welcome.
1 and the first 7-9 words of the title are the most important. But many people put their company's name at the top of titile, which is a waste. It's like letting your children go to school without textbooks.
2. The second is grammar. I noticed that Google prefers titles that conform to grammatical structure.
In the search results, it is influenced by the title. It is best to avoid enumerated titles. For example:
Trinkets, blue trinkets, green trinkets
3. If you know something about titles, you should know that titles will affect the ranking results of search engines. You should pay attention to it, he should be organized in a meaningful way.
9. Use keywords in the title and Alt information of the picture.
Using keywords in Alt information and picture titles is another good way to do seo for your blog.
10. Use hyperlinks related to keywords.
The Relationship between Search Engine Optimization and Search Engine
After the release of the first generation of search engines, search engine operators began to be interested in the search engine optimization community. In some early search engines, such as INFOSEEK, getting the first place is as simple as grabbing the top page code, putting it on your website and submitting a URL for the search engine to index and rank the page immediately.
Because of the high value and calibration of search itself, search engines and search engine optimizers are antagonistic from the beginning. The latest annual meeting of AirWeb held in 2005 aims to narrow the gap of this hostile relationship and how to minimize the destructive impact caused by some overly radical optimization.
Some more active optimizers produce automated websites, or use some technologies, which will eventually make domain names swept away by search engines. Most optimization companies sell long-term, low-risk strategic services, and most optimization companies that use high-risk strategies use them in member websites, generate business leads, or pure content websites, instead of letting customers take risks personally.
Here is a case where an optimization company uses radical optimization technology to get their customers banned. The Wall Street Journal described a company that used high-risk technology, which allegedly did not disclose the risks that customers had to take. Wired reported that the company sued a blog because it mentioned that the company was banned. Google's MattCutts later confirmed that Google did ban TrafficPower and its other customer base.
Some search engines have helped the search engine optimization industry. They are often sponsors and visiting VIPs of optimization conferences and seminars. In fact, since the appearance of the paidinclusion, some search engines now have vested interests in optimizing the health of the community. All major search engines provide information/guides to help optimize websites: Google, Yahoo and MSN. Google provides a Sitemaps program to help webmasters learn what to do when searching their websites if Google has any problems, and provides invaluable information about the relationship between Google traffic and your website. Yahoo's SiteExplorer aims to provide a free way to submit your URL, which allows you to decide how many pages and how deep you want Yahoo to index. Yahoo's ambassador program and Google's advertising professionals provide expert certification.
SEO is search engine optimization, which is a collection of optimization methods aimed at search engine friendliness and search result ranking in website optimization.
On-site factors conducive to website optimization ranking
Google has more than 200 ranking factors, and Baidu has more than 100. Among so many factors, which are recurrent and crucial? The following are some key points inferred and summarized by the author and SEO experts in Shang Qi from "learning by doing". Among them, some measures are registered patents of Google. Remember: if these favorable factors are abused, they will immediately turn into destructive factors! )
The keyword is embedded in the URL. The first word is the most important, the second word is second, and so on.
The keyword is in the domain name. English websites pay more attention to it.
The keyword is in the title tag. The keywords are as far as possible, and the labels are mostly 20 Chinese characters or 60 English letters.
Keywords are in the DescriptionTag web page summary tab. To reflect the theme, at most 100 Chinese characters or 200 English letters. Google doesn't rely much on this tag, but it often uses it.
The keyword is in the KeywordTag keyword tag. Reflect the theme, no more than 10. The word 10 must appear in the body of the webpage, otherwise it may be punished as "irrelevant". Google has stopped reading this label. Other search engines, especially Yahoo!
The density of keywords in the text. 5% ~ 20% (the total number of keywords/the total number of words in the full text) is more appropriate.
The density of a single keyword in the text. The ratio of 1% ~ 6% (the number of occurrences of each keyword/the total number of words in the full text) is more appropriate.
The key words in H 1, H2 and H3 tags, are arranged in a reasonable order.
The font size of the keyword. & ltstrong & gt < bold > Similarly, italics also indicate emphasis. Matt Katz pointed out these two points in July 2006. Baidu search Jane SEO@ all @ reason @!
Keyword adjacency. It is best for two or more keywords to be close together.
Keyword meaning. Keywords appear at the top of the page, and bold large fonts are more prominent.
Keyword in
Keywords are in the source text of the link. Pay attention to the connection with the theme of the linked page.
Internal links use keywords. Linking web pages by keywords.
Internal links should not have breakpoints. Check that all links are valid.
The depth of the website should be less than 4 layers. A tree-like website structure with high manufacturing efficiency.
Export links to excellent websites. This is Google's patent standard. Note: Don't link to websites like Link Farm, or you will hurt yourself.
Export links use keywords and are related to web topics. This is Google's patent standard. The Link statement must be descriptive.
The export link is stable and effective. This is Google's patent standard.
There are fewer links exported than 100. That's what Google said, but it can be 2 ~ 3 times more.
Domain name suffix. . gov，。 E and. Traditionally, information is considered as the highest level, but with the proliferation of junk websites, it has become meaningless.
Web page size. Try to limit it to 100KB (depending on the specific situation), preferably
Connector "-"in URL. It is best to use "-"in the file names between words in English web pages, such as "table tennis". But don't use "-"more than 4 times to avoid being suspected of cheating.
Freshness of web pages. This is Google's patent standard. Pay attention to the update of the webpage.
Update amount of website information. The proportion of old and new web pages.
The freshness of the link. This is Google's patent standard. The new link comes from a website with high credibility, which is a good freshness.
Website update frequency. Frequent updates will cause Google crawler to frequently access updated web page snapshots.
Web page theme. The theme of each page should be unique and related to the theme of the whole website.
URL length. Although IE can display a website with a length of 2000 characters, the shorter the website, the better, with as few as 100 characters.
Website size. Google likes big websites. If your website can be rich in content, it should be increased from 10 to 30 pages, otherwise it will be difficult to carry weight.
The age of websites. The older you are, the better. This is a Google patent standard. Don't change the domain name easily, that's why.
Web age and website age. New pages in old websites are most easily recognized by Google.
These are just the favorable parts of internal factors. In fact, SEO is only a part of website optimization, which includes user experience optimization and SEO. Only by doing it well at the same time can we really bring benefits to enterprises.