Newton is one of the greatest scientists in the world, and his contribution to science is unprecedented. Newton made many great discoveries in his life: three laws of mechanics, gravitation, halo, light particle theory, cooling law, calculus.
But in his later years, his research fell into the category of Aristotle's Plato's theory and could not extricate himself. He spent ten years studying the existence of God, but naturally he found nothing. From this point of view, even great scholars can accomplish nothing once they fall into the old category.
2, mountaineering supplies
Mr. Nomura is the largest tent supplier in Japan and the chairman of Sun Industry Corporation. He wants to build a new sales building in Tokyo. Good at thinking, he believes that it is not only difficult to recover the cost for a while, but also the daily consumption of the building is not a small expense. How can we build a building and open up new markets?
At that time, there was a rock climbing craze in Japan, which made Mr. Nengcun enlightened: Why not build an urban cliff to meet the hobbies of those young people in the city? After investigation and study, Mr. Nengcun invited several architects to discuss it repeatedly, and decided to add some tricks to the outer wall of the sales building on the 10 floor to build a cliff as a driving range for rock climbing.
Half a year later, a cliff with many flowers, trees and grass stands proudly in the center of Tokyo, as if it were a colorful and interesting paradise. On the opening day of the driving range, thousands of enthusiastic young people who love rock climbing gathered here happily to take this opportunity to indulge in rock climbing.
In the center of Tokyo, the scenery that used to be seen in the mountains and forests suddenly attracted people's attention, and countless citizens came here for sightseeing every day. After hearing the news, some foreign rock climbers took pains to show their talents in Tokyo.
Then, Mr. Nengcun just seized this sensational effect and opened a shop specializing in mountaineering supplies next door to the company. Soon, the store occupied the top spot in the mountaineering supplies market because of its complete products.
Step 3 pay attention everywhere
1940, Pacha, an American leather merchant, won a million dollars after selling his patent on food freezing method. The acquisition of this wealth is entirely due to his fishing hobby.
Bacha often goes to the coast of Newfoundland and digs holes in the frozen sea to fish. The fish caught from the sea water was immediately frozen on the ice. When eating these frozen fish a few days later, Bacha found that as long as the ice on the fish does not melt, the taste of the fish will not change. Based on this discovery, Bacha began to try to freeze meat and vegetables.
He was glad to find that meat and vegetables could be kept fresh as long as they were frozen like those fish. After repeated experiments, he further found that different freezing speeds and methods would affect the taste and freshness of frozen food. After several months of sleepless nights, Bacha applied for a patent for the food freezing method he invented.
Because this is a new technology with great potential and application range, many people come to the door. Bacha was waiting for a price, and finally, General Foods obtained the patent for a huge sum of $10,000.
4. Husband and wife shop
In Tokyo, Japan, "couple shops" can be seen everywhere. They are as energetic as shrimps. Their existence often has its unusual management secrets.
There is an "old couple shop" that specializes in making handkerchiefs. Because of the types and new colors of handkerchiefs in supermarkets, they are losing competition and their business is getting lighter and lighter. Seeing that the old shop that has been operating for decades is about to close, they live in anxiety.
One day, the husband sat in a small shop and stared at the passers-by indifferently. Facing the tourists wearing beautiful clothes, he was suddenly inspired. He couldn't help crying, which surprised his wife. He thought he was crazy and was going to comfort him. I just heard him say, "Guide map, print guide map." "Change careers?" The wife asked in surprise.
"No, no, no, you can print, print birds and water on the handkerchief. Why can't I print a guide map? Dual use of one thing will definitely be favored by tourists! " Hearing this, his wife suddenly realized that it was so.
As a result, the old couple immediately ordered a batch of handkerchiefs printed with Tokyo traffic maps and scenic spots guides, which were widely publicized. This idea really works and sells well. Their husband-and-wife shop was saved from adversity and its business was booming.
5, kelp and monosodium glutamate
Kelp is not only a good dish, but also a good medicine, which has a good effect on goiter (that is, big neck disease). And monosodium glutamate is a condiment that people use when cooking.
One day a few years ago, a chemistry professor named Ikeda Miaoju at Imperial University of Japan was stunned when he came home to eat vegetables and soup. He quickly asked his wife, "Why is this bowl of soup so delicious today?" Then I stirred it in the bowl with a spoon a few times, only to find that there was a little kelp in the soup besides a few cucumbers.
He made a detailed chemical analysis of kelp with the unique alertness and interest of scientists. After half a year's research, he found that kelp contains a substance-sodium glutamate, and gave it an elegant name-monosodium glutamate.
Later, he further invented the method of extracting sodium glutamate from wheat and defatted soybeans, which opened up a broad prospect for the industrial production of monosodium glutamate.