Unfair competition
According to media reports, on September 13th, Beijing Yuanqi Forest Food Technology Group Co., Ltd. announced that they were working with four other companies. The company's lawsuit for trademark infringement and unfair competition was supported by the court and won. It is reported that these four companies have a high degree of similarity with Beijing Yuanqi Forest in terms of pattern design, font size, style arrangement and other aspects of the Suda sparkling water previously sold. One of them even directly used Yuanqi Forest as the brand name, causing consumers to be confused. Due to misunderstanding and confusion, some consumers believe that the taste of Yuanqi Forest is getting worse and worse, which invisibly affects the brand image and product sales. No guarantee
After investigation, it was found that the Yuanqi Forest Sparkling Water produced by these four so-called companies has not been tested by relevant agencies in terms of food safety, and some do not even have production qualifications. Fortunately, if consumers have problems after buying counterfeit products, Beijing Yuanqi Forest Company will definitely fall into a storm of public opinion, and may even be boycotted by netizens, which will have a serious impact on the brand's reputation and lead to Consumers lose trust in the brand. Putting the entire company into crisis. Improving awareness
After winning the lawsuit, Beijing Yuanqi Forest Company stated that it will spare no effort to crack down on counterfeit products, and will also continue to enhance consumers' awareness of the Yuanqi Forest brand and products by strengthening market publicity. This allows consumers to more easily and accurately identify counterfeit products and prevent them from being deceived. It can be seen that the reputation of well-known brands is often affected by counterfeit and shoddy products. Once these negative effects form a deep-rooted effect in the minds of consumers, it will be difficult to reverse the situation no matter how successful the lawsuit is. Therefore, it is recommended that some well-known brand companies must promptly protect their rights and interests through legal means when encountering such situations.