In the past two years, the design changes of SAIC are obvious to all, especially the Roewe brand. RX5 put forward the family design language of "rhythmic design" in the early generation, taking atmosphere and simplicity as the design keynote. But from Roewe RX5? Starting from PLUS, Roewe has a different understanding of "rhythmic design" and put forward the product attribute of "national tide", and the design is gradually promoted to detail, hierarchy and youthfulness.
As Roewe's first car model with a brand-new lion logo, i6? MAX put forward a new design concept of digital rhythm design, adding digital design elements on the original basis, hoping to upgrade and innovate in appearance and interior.
0 1 looks more trendy and sporty.
Appearance, Roewe i6? MAX adopts a wingspan grille with a large number of "Lin Rong patterns" in the middle, which is different from RX5? It's different with thick lines, i6? MAX's lines are sharper, and the area of the air intake grille is further increased, which makes the whole front look more distinctive and flamboyant.
There is an exclusive "R logo" in the grille, which is the exclusive logo given by the designer to the cutting-edge version, hoping to impress consumers with more details.
On both sides of the grille are T-shaped daytime running lights, which look a bit like the ancient cold weapon-Jin Ge, which is integrated with the chrome-plated decorative strips on the grille and has high recognition after lighting.
The design pays attention to echo. The left and right sides of the grille under the street lamp are decorated with an L-shaped fog lamp. Bright color matching is believed to be of great concern to young consumers.
Different from the layering of the front, the side lines are simple, and a waistline extends from the front to the rear. The concave design on the door panel allows different light and shadow to appear at different angles. According to the designer's analysis, it also incorporates the classic calligraphy aesthetics.
This version of the real shot uses 17 inch high-brightness black five-spoke wheels, which is very sporty. The tires are Michelin 3ST, which is mainly quiet and comfortable, reminding you that this car is still a comfortable family car in essence.
The C-pillar at the rear of the car has a slightly slippery feeling, which extends to the design of a duckling tail at the rear of the car, which not only makes the side design complete, but also brings good aerodynamic help and reduces the wind resistance to some extent.
The same exclusive R mark as the front will also appear at the C-pillar, echoing the front again.
The rear part of the new car adopts the cut-in design, which effectively pulls back the visual center of gravity of the whole car. The taillights are shaped like "Zhan Ji", which echoes the headlights again. The dot matrix headlights above the taillights add icing on the cake to the whole design.
In order to maintain the integrity of the design, the hidden exhaust design is adopted under the rear bumper, and the real exhaust is actually inside the rear bumper.
The interior is smarter.
In addition to the changes in appearance, the treatment of the interior is also drastic. Like big brother RX5, Roewe Oriental linear aesthetic design concept is adopted. The integrated center console consists of a 14.3-inch 2.5D curved glass vertical screen and a black piano painted panel below. Several commonly used physical buttons are added at the bottom of the screen to make the sense of science and technology compatible with practicality.
There is a 12.3-inch full LCD instrument panel in front of the driver. The UI design is inspired by Nautilus, with rich display information, which can interact with the central control system and integrate the function of AR real-life navigation. I hope to focus on the experience in the future road test drive.
Roewe i6? MAX gear lever is exquisite in shape, ergonomic in grip, and can give both hands a good support when driving. It is very friendly for users like me who like to put their right hand above the gear lever when driving.
In addition to a good sense of design, the details of the interior are also surprising. For example, hollowing out under the center console greatly increases the storage space.
A wireless charging compartment is added in front of the armrest box, which is convenient for users to take and put, does not occupy storage space, and the humanized design is very intimate.
The seat is Roewe's "zero gravity seat", which is dynamic in shape and spliced by various materials. The color matching design and irregular splicing design are full of highlights.
Looking around the whole car, the interior of the new car is wrapped in a lot of soft materials, and the steering wheel, gear handle and other places where hands often contact are wrapped in leather. Coupled with a lot of stitching, the sense of advanced materials in the car still exceeds that of many competitors at the same level.
Sure, this Roewe i6? MAX's biggest interior highlight is the top of the head, full of transparency. According to official data, the size of this canopy is as high as 3 square meters, and the rear gradient shading glass with shading rate of 30%-92% is used. But in the hot Guangdong, I wonder if this piece can resist toxic ultraviolet rays for a long time.
03 abstract
In general, whether it is the previously released RX5? Besides, this i6? MAX and iMAX8, which will be unveiled in the interior, both express Roewe's family design style in the next few years. It is good to drive the enthusiasm of consumers through excellent design and give products a story, but there is no shortcut to brand building, i6? MAX is a good start, and we welcome more and more independent brands to create their own design systems. However, from a larger perspective, how to use the power of design to constantly push up the brand and achieve overtaking in corners is a problem that Roewe has to think about next.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.