How to open your own optical shop?

Because of its strong professionalism, it was monopolized by a few people and made huge profits. No wonder there is a saying in the optical industry: "The owner of an optical shop works for a year and doesn't worry about buying a house or a car." It is best to choose the way to join in the operation of optical shops. Knowledge preparation for pre-planning: A: Franchising means that the franchisor grants his trademark, trade name, products, patents, proprietary technology and business model to the franchisee in the form of a contract, and the franchisee engages in business activities under the franchisor's unified business model according to the contract and pays corresponding fees to the franchisor. Because the existing form of franchise enterprises has the basic characteristics of unified image and unified management of chain operation. Answer: Franchise fee generally includes: 1) Franchise fee: (also called initial franchise fee), which is a one-time fee charged by the franchisor when granting the franchise to the franchisee. It includes the expenses paid by the franchisee for being authorized to use the trademark and proprietary technology developed by it, and reflects the value of various benefits obtained by the franchisee when joining the franchise system. 2) Management fee: the fee that the franchisee regularly pays to the franchisor according to a certain standard or proportion in the process of using the franchisor to manage resources. 3) Security deposit: In order to ensure the franchisee to perform the franchise contract, the franchisor may require the franchisee to pay a certain security deposit. After the expiration of the contract, if the franchisee does not breach the contract, the deposit shall be returned to the franchisee. 4) Advertising cooperation fee: In order to effectively use the resources of both parties and ensure the advertising effect, the franchisee is charged a fee according to a certain proportion. 5) Other expenses: the fees charged by the franchisee for providing relevant services to the franchisee according to the franchise contract. Such as training fees, promotion fees during the opening period, delivery fees, etc. A: By analyzing many successful franchisees, we can see that although they belong to different industries and have different scales, some basic characteristics are the same: 1) There is a successful single-store management model, which is easy to copy and teach; 2) Single store has good profitability, mature consumer market and great potential; 3) At the initial stage of franchising, the franchisor provides all-round support to franchisees; 4) The franchisor has a good training system and can continuously provide training for franchisees; 5) Franchisees have well-known brands and competitive products or services; 6) Choose franchisees carefully and scientifically. Most successful franchisees believe that it is very important to choose franchisees correctly; 7) The management level of the company can fully meet the needs of the whole franchise system. A: The basic conditions that a franchisor should have are: 1) having a reputable registered trademark and trade name, or having business resources such as patents and unique product technologies; 2) Successful single store management experience is easy to be copied; 3) The products and business models have good profitability; 4) All supply systems with stable quality assurance; 5) There is a management and support system to ensure the normal operation of the franchise system; A: There are two kinds of services provided by franchisees: 1) Initial services-selection, training and helping franchisees to start businesses. This service is the service that the franchisee should provide during the period from the franchisee's recruitment to the franchisee's opening. A. Recruitment B. Training C. Selection and establishment of business premises. 2) Follow-up services-The services provided by the franchisor to the franchisee within the validity period of the contract are various levels of support to assist the franchisee in its operation. A, supervision B, training C, headquarters supporting institutions D, R&D E and advertising promotion are all very important. The initial service can promote potential franchisees who have no business experience to become businessmen who can independently operate their franchise business, and the follow-up service can help franchisees get familiar with the business and benefit from the renewal of business know-how, marketing, advertising promotion, research and development and the expansion of franchise network. A: Joining the headquarters is responsible for maintaining the normal operation of the system and defining the development direction. It has many functions, including: 1) establishing a perfect management system to promote the continuous improvement of the single-store management mode of each franchise store; 2) Develop and purchase (or assist) all kinds of materials needed by franchisees to ensure the stable supply of materials needed by franchisees; 3) Brand promotion: conduct publicity and promotion activities for authorized brands; 4) Organize various promotion activities; 5) Information collection and processing: collect, sort out and disseminate all kinds of domestic and foreign economic and political information related to this system, and formulate corresponding business strategies; 6) Training: provide training guidance to improve the intensity and level of training; 7) Supervise, control and manage all franchisees; 8) Business consultant: diagnose and consult various business management problems encountered by franchisees. A: The profit point of a franchise company generally comes from four aspects: 1) the franchise fee paid by the franchisee to the franchisee in one lump sum; 2) Management fee drawn from franchise store turnover according to a certain proportion or quota; (3) profits extracted from the products produced by the franchisee; 4) A certain amount of profits or fees charged for the distribution and training of franchised stores; A: The benefits of franchising to the franchisee are: 1) reducing investment risks; 2) adopt the successful branch management mode and method verified by the headquarters; 3) get all-round guidance and support from the headquarters; 4) The brand, trade name and products of the headquarters have a good reputation and the basic guarantee of franchise; 5) Unified distribution system of the headquarters makes the product cost more competitive; 6) get advertising support from the headquarters; 7) Join a good joining system, so that you can have chips in purchasing and financing. A: When considering buying a franchise store, please refer to the following procedures: 1) Industry survey: Choose an industry according to your investment ability and interest. Franchising covers many industries, and different industries have different franchise methods. We should pay special attention to the difference of investment amount in different industries and the nature of branch operations to determine the industry that suits us best. 2) Franchise enterprise survey: evaluate franchisees who want to buy their franchise rights (including franchisee's background, image, business performance, scale, strength, brand, etc. ) understand the franchise conditions and franchise costs; 3) Self-evaluation: evaluate yourself and available resources to determine whether your ability is suitable for the selected industry and joining system; 4) get to know and visit other franchisees: you can get very useful experience from them; 5) Meet with special candidates: clearly put forward the questions you want to know and try to get satisfactory answers; 6) Clarify your own expectations: have a correct and rational understanding of the franchise business you will be engaged in, so as to clarify your reasonable expectations; 7) Signing a franchise contract: ensure that the contract is reasonable and has sufficient legal basis; 8) Pay the joining fee: obtain the joining qualification; 9) Attend training: learn how to operate and understand the whole management system; 10) Opening: start to recruit employees, carry out engineering decoration, and continuously obtain the support of franchisees according to the contract requirements until the official opening. A: As an applicant for franchising, we should make a detailed investigation from the following aspects in order to make a correct judgment: 1) Is the franchise fee too large in the overall investment of the project? 2) Is the single-store profit level promised by franchisees reasonable? 3) Can you provide sample stores or other franchise stores for the applicant to visit and inspect? 4) During the negotiation, did the franchisees make concessions blindly? 5) Carefully review the franchisor's background and related information; A: No. In order to ensure that the operating standards and norms can be effectively controlled, franchisees generally stipulate in the franchise agreement the terms of restricting competition, prohibiting franchisees from purchasing the franchise rights (products and services) of rival companies at the same time. A: Franchise contracts are legal documents to maintain long-term and stable cooperation between franchisees. When signing a franchise contract with franchisees, franchisees should reach an agreement with franchisees on the following aspects: 1) confirmation of legal person qualification of franchisees; 2) Product (equipment) procurement and price; 3) Terms of use of trademarks and font size; 4) Support and services provided by the franchisor; 5) Contract term and renewal term; 6) Payment methods of all paid-in funds, such as admission fees; 7) Advertising cooperation mode; 8) Business circle guarantee: there will be no second franchise store in a specific area near the franchise store; A: Business experience is not a necessary condition for purchasing a franchise. Excellent franchisees have rich management experience for franchisees to learn and master. Different franchisees and different industries have different requirements for franchisees' business experience. Some franchisees want franchisees to have certain business experience, but it mainly refers to basic business experience and knowledge. After signing the franchise contract, the franchisee will also receive the corresponding professional training from the franchisor, including how to carry out business knowledge training in business, financial management, personnel management and goods management, so that the franchisee and employees can have enough experience in branch management. But some franchisees do not require franchisees to have business experience. Such franchisees pay more attention to their own abilities and attitudes. As long as franchisees take a proactive attitude to learn and cooperate, they can learn the excellent experience of franchisees and apply it to their own branch management. Most franchisees pay more attention to the following quality requirements: willingness to work hard, desire to pursue success, management ability, plasticity, daring to take risks, good interpersonal skills, family support, sufficient financial resources and so on. A: The amount of funds needed to open a franchise store varies greatly in different industries and different franchise businesses. Usually, opening a franchise branch requires the following capital investment: 1) Fees to be paid to the head office: A, franchise fee B, management fee C, training fee D, deposit E, advertising promotion fee F and others; 2) The direct cost of opening a branch, commodity purchase B, venue rent C, decoration display D, advertising cost E, labor cost F, other operating expenses G, others A: Buying a franchise store does not necessarily mean that you can make money. Buying a franchise only reduces the operational risk, but it does not mean that there is no risk. Whether you can make money depends on factors such as careful management by franchisees. Franchisees can only succeed if they work hard. In addition, mainly from the following aspects to see whether the franchisee has the basic conditions of franchise development: a. A brand with good reputation; B. competitive products; C. Successful experience in single store management, easy to be copied; D. Both parties can make profits; E. Have a stable and quality-guaranteed procurement system; F. Headquarters can provide long-term strong support; A: 1. The products sold by franchisees are important indicators representing the reputation of franchisees. If franchisees are allowed to purchase their own goods, the quality of the goods sold will not be guaranteed, which will further affect the reputation of the franchise system; 2. Some franchisees regularly charge a certain percentage of the franchisees' turnover as the management fee of franchisees, and the unified purchase of goods has a certain supervision effect on the authenticity of the turnover provided by franchisees. Unified procurement can not only reduce costs and save costs, but also unify commodity prices and facilitate management. Answer: The basic rights of the franchisee are: 1) the right to use the trademark and trade name authorized by the franchisor and the business technology and trade secrets provided by the franchisor; 2) The right to receive training and guidance provided by the franchisor; 3) The right to independently handle matters other than those stipulated in the contract; 4) The right to obtain the unified advertisement promised by the franchisor; 5) Exercise the rights granted by the franchisor within the scope agreed in the contract; The basic obligations of the franchisee are: 1) to abide by relevant national laws, regulations and rules; 2) protect and promote the use of trademarks; 3) Ensure that the operation manual and other commercial materials will not be lost or stolen; (four) comply with the operating rules of the franchise system; 5) Maintain the good reputation of franchise business; 6) Keep proper business records for the franchisee's reference; 7) Pay management fees and other expenses in time as agreed in the contract; 8) Accept the guidance and supervision of the franchisor; A: 1, unrealistic expectations, resulting in the inability to devote myself to work in the future; 2. There are problems in the supply of key products provided by the franchisor; 3. Insufficient funds; 4. Franchisees cheat and are greedy; 5. The competition is intensified, and the adaptability of itself or the franchised institutions it has joined is not enough; 6. Unreasonably using working capital for other investments, resulting in insufficient funds; 7. Have no interest in the business they are engaged in; 8. Stress caused by family disharmony; 9. Improper store location; 10, the business premises itself or the surrounding environment changes (such as demolition and road expansion); A: After the franchise contract expires, if the contract is not renewed, the franchisee will not be able to use the original trade name, patents, brands and products to operate. If the franchisee stipulates in the contract, the franchisee can only carry out similar business activities for a period of time after the termination of the contract, but must stop using the franchisee's trade name, patents and brands. A: After the franchise contract expires, if the franchisor withdraws from the franchise system, the contract cannot be renewed. The termination of franchise contract means the end of business relationship between franchisor and franchisee. According to the contract, the franchisee shall return all the information provided by the franchisor and ensure that the intangible assets such as the franchisor's proprietary technology are not infringed.