From the CMA platform of Lynk & Co 01 to the BMA evo platform of Lynk & Co 06, to the new 7-seat SUV based on the SPA platform. Geely has clearly presented the Lynk & Co product line layout to everyone. It emerged to fill the market gap between the Geely brand and the Volvo brand. Therefore, Lynk & Co, a brand that connects the past and the future, naturally combines the resources of the Geely brand and the Volvo brand. Just like the Lynk & Co 06, it was born on the BMA platform of the Geely brand, but it is different from the ICON in that it has an additional evo advanced version nameplate. So is it worth buying? Don't worry, look down.
Whether it is worth it or not depends on what you use as a reference. Without comparison, where is the difference?
Platform advantages?
Let’s first talk about Geely ICON, a blood relative of the same race. Whether it looks good or not is up for debate, at least the style shows off your personality. In terms of design, there is a perceptible improvement compared to the Geely Binyue, which is also on the BMA platform. However, in order to forcibly create a higher model positioning than the Binyue, Geely defines the ICON as a compact SUV. However, in fact, except for a BSG motor and rear independent suspension, there is almost no big difference, but the size is not much different. The Lynk & Co 06 and Binyue are positioned as small SUVs. You can say it's a facelift, or you can say it's an increase in one's worth. Geely did not dare to be too presumptuous with ICON, a test product, and carefully tested consumers' price sensitivity. It's just that this "not very practical" MHEV is somewhat symbolic in terms of environmental protection, and seems a bit uneconomical. Therefore, it is reasonable that ICON can have more than 4,000 sales.
The Lynk & Co 06 inherits the Geely pedigree, as far as the BMA platform is concerned. No matter how they are affiliated, they are all children who are closer to "mom". As for Volvo, the ocean-going "father", it can only provide guidance on luxury. So you can understand that Lynk & Co 06 is a luxurious upgraded version of Geely ICON. How about it? It’s very clear. Lynk & Co's entry-level model elevates the Geely brand's products. Lynk & Co's high-end models can be seen as a drop-in for Volvo's entry-level models. However, is this "Da Geely" worth buying? It also depends on whether you can agree with Lynk & Co’s brand tone. If you think that technological configuration and "surface engineering" are dispensable, then the product strength of Lynk & Co 06 may not be enough to support the brand premium. Of course, if you think that Lynk & Co's craftsmanship and design are completely worth the extra price compared to Geely, it means that you agree with the Lynk & Co brand and recognize the premium, then Lynk & Co 06 is worth owning.
Price advantage?
Looking at the price of Lynk & Co 06, which is 118,600 to 138,600 yuan (600 units of 145,600 yuan for the Technology Pioneer Edition are not recorded), it is actually not much cheaper than the discounted Lynk & Co 02. It may be sold at the terminal in the future There will be further discounts. But in terms of product layout, Lynk & Co obviously has reservations. Regardless of the fact that there is only one model of MHEV weak hybrid model with BSG motor. The lack of the 2.0T low-power version of the model shows that Lynk & Co hopes that the 1.5T engine will take the lead. Let’s look at the 1.5T engine on the 06 and the 2.0T engine on the Lynk & Co 02. We can get a glimpse of the tuning of both 190 horsepower. Let’s go back and look at the layout of the MHEV weak-hybrid model. It’s really confusing. This inexplicable product is not the top of the range. Apart from the 190-horsepower power adjustment, it doesn’t seem to have any eye-catching configurations. And after comparing the configuration, we found that it is 5,000 yuan more expensive than the Jin Pro model, which is almost the price of a BSG motor. A budget of 5,000 yuan is spent on the MHEV weak hybrid, which has a less obvious feel. The price/performance ratio is not very high. The editor makes a bold guess as to why such a situation has occurred. This is because the current top-of-the-line model is priced at 138,600 yuan. If MHEV is added, the price will exceed 140,000 yuan, which will directly conflict with the Lynk & Co 02, so Lynk & Co chose to "lower" the price. Firstly, it caters to consumers’ expectations, and secondly, it avoids “sibling cannibalism”.
Brand advantage?
In fact, friends who are familiar with or understand Lynk & Co can generally understand and agree with their core ideas. It means that it does not overemphasize its Volvo attributes and is only presented as Geely's high-end brand. But when a customer "misunderstands" his life experience, he will bring out his joint venture pedigree to clear his name. However, everything has pros and cons.
Contrary to the "poor" luxury image that this brand brings to people, Lynk & Co seems a bit "luxury" in terms of maintenance. The genes that can be afforded but not afforded are also inherited from Volvo. In essence, Lynk & Co exists to benchmark ordinary joint venture brands. So overall, when choosing the Lynk & Co brand, please be mentally prepared and consider your choice carefully.
Tell me more about the brand premium
Since the beginning of pop art, everyone has always emphasized an independent and universal value concept. As long as something you think is valuable, no matter whether it is humble or not, noble or not, it has its own specific value in the individual concept. However, this value will not only change as people grow up, but will also become a relatively isolated aesthetic. It is different from the value categories recognized by "authorities" such as history, anthropology, sociology, etc. This value seems a bit hasty and has some ups and downs. This is why some classic designs, even now, are still unconventional and not outdated. However, some brands are constantly trying to incorporate new aesthetic trends and frequently change models.
As a new generation of national cars, Lynk & Co starts at a higher level than other independent brands. But the error tolerance is much smaller, which is a big problem. Once it falls into an unfavorable situation, Lynk & Co's chances of winning will be even smaller. Therefore, Lynk & Co is cautious in every step it takes, and so far, it has not launched a quite radical model. Even the 03+ has a clear purpose of showing the public the value of the Lynk & Co brand.
Based on this, let’s look back at Lynk & Co’s design. Does it look good? It is indeed very individual, and the design is very delicate. It is the kind of modernity that young people pursue that keeps pace with the times. But similarly, from Lynk & Co 01 to Lynk & Co 06, the overall design language is also constantly being tried. When the design language called "family style" came out, "pimping" was no longer the "patent" of Volkswagen. It legitimately became the face of car companies around the world, and various "family languages" emerged one after another. There is a feeling of being the king of the mountain, fearing that two tigers will emerge from one mountain.
Editor’s summary:
Lynk & Co is intentionally promoting the BMA and CMA platforms. But the Volvo we know well was either born on the Ford C1 platform or produced on the new SPA platform. As for the cooperation status of this jointly developed CMA platform, we don’t know, and it will not become a strong trump card for Volvo in the future. Lynk & Co is not unsuccessful. The product line has developed to Lynk & Co 06, and the brand image has been established. But perhaps as the article says, it will not break away from the constraints of economic benefits. Lynk & Co 06 is no exception. This entry-level model with a low price is also responsible for increasing sales, so it has naturally been carefully considered. As for whether it is worth buying, again, if you recognize the Lynk & Co brand, then Lynk & Co 06 is a good model and worth buying. If not, I suggest you think about it carefully.
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