1. Advantages: Experts have professional market knowledge, unique access to natural resources, patent rights, novel and innovative products or services, superior geographical location of enterprises, cost advantages arising from independent intellectual property rights, quality process and control advantages, brand and reputation advantages.
2. Disadvantages: lack of market knowledge and experience, no differentiation of products and services (compared with competitors), poor geographical location of enterprises, competitors giving priority to entering distribution channels, low quality of products or services and damaged reputation.
3. Opportunities: developing emerging markets (China, Internet), mergers and acquisitions, joint ventures and strategic alliances, entering attractive new market segments, new international markets, relaxation of government rules, elimination of international trade barriers, and weak leading position in a certain market.
4. Threats: new competitors appear in the domestic market, price wars, competitors invent novel and innovative substitute products or services, and new trade barriers appear, imposing potential tax burdens on domestic products or services.