Huawei's marketing environment analysis is divided into micro-environmental element analysis and macro-environmental element analysis.
Huawei's marketing environment analysis micro-environment factors refer to various participants that are closely connected with the enterprise and directly affect its marketing capabilities. These participants include the enterprise's suppliers, marketing intermediaries, and customers. , competitors, the public and various departments within the enterprise that influence marketing management decisions.
Huawei’s marketing environment analyzes macro-environmental factors, that is, the huge social forces that affect the micro-environment of an enterprise, including factors such as population, economy, politics, law, science and technology, social culture, and physical geography. The micro-environment directly affects and restricts the marketing activities of enterprises, while the macro-environment mainly uses the micro-marketing environment as the medium to indirectly influence and restrict the marketing activities of enterprises. The former can be called the direct marketing environment, and the latter can be called the indirect marketing environment.
Analysis of Huawei’s Marketing Advantages
Huawei has its own brand advantages in R&D, cost, service and other aspects. One of the competitive strengths that Huawei is most proud of is R&D. In terms of R&D investment, Huawei's investment ratio is much higher than the average level of international high-tech companies. Invest no less than 10% of sales revenue in research and development for continuous research and tracking of new technologies and new fields.
Huawei is also the company that applies for the most patents in China. Huawei uses its management advantages in product scalability, system design, and business features to meet the needs of enterprise networks and broadband networks, providing customers with more efficient and Safe solution. Continuously introduce solutions and products with better cost performance.
Reference for the above content: Huawei official website - About Huawei