Analysis:
blackberry
The so-called "blackberry" refers to a mobile mail system terminal, which can be used with mobile phones.
The origin of blackberry
In the "9 1 1 incident", the communication equipment in the United States was almost completely paralyzed, but the mobile phone of American Vice President Cheney had the function of BlackBerry, successfully connected wirelessly, and could receive real-time information of the disaster site at any time and anywhere. After that, there was a blackberry craze in the United States. During the recess of the "9 1 1 incident", the U.S. congress sent a "blackberry" to every member of congress, asking them to use it to handle state affairs.
Subsequently, this portable e-mail device quickly became a standing electronic product for corporate executives, consultants and every Wall Street businessman. So far, RIM has sold more than 4 million BlackBerry, accounting for nearly half of the wireless e-mail business market.
What is a blackberry?
Technically, BlackBerry is a two-way paging mobile mail system, which is compatible with existing wireless data links. Appeared in 1998. According to RIM's brand strategy consultant, the standard English black keyboard squeezed together by wireless email receivers looks like the seeds on the surface of strawberries, so it has such an interesting name. At present, there are already mobile phone products with built-in "BlackBerry" function. Its terminal contains a very small standard computer keyboard, and the black buttons look like black seeds on the surface of strawberries, hence the name. From the appearance, "Blackberry" product is more like a business communication or PDA with call function than a mobile phone. With this device, mobile phone users will be able to exchange emails with computers at any time.
Technical analysis of BlackBerry
Blackberry is not the only mobile mail service system. Domestic users are familiar with services that can realize similar functions, such as WAP, "MMS" based on MMS technology, and "E" based on IMAP4.0 mail protocol. However, the simpler and safer technical features of BlackBerry make it unique in North America.
BlackBerry mail equipment is based on two-way paging technology. Combined with RIM's server, the device relies on specific server software and terminals, and is compatible with existing wireless data links, thus realizing the dream of sending and receiving mail from all over North America anytime and anywhere. This device does not catch people's eyes and ears with wonderful pictures and color screens, and even has no sound generator. After the "9 1 1" incident, the craze for owning blackberry terminals in the United States started because the blackberry delivered the information of the disaster site in time. Today, more than four million users are using it, and quite a few mobile terminals are beginning to integrate this function.
The future of blackberry
The most important principle of Blackberry's success is to provide an integrated solution for enterprise mobile office for senior white-collar workers and business people. Enterprises have a lot of information that needs to be processed immediately, and they also need a wireless and movable office equipment when traveling. Enterprises only need to install a mobile gateway, a software system, and use the mobile phone platform to achieve seamless links, so employees can use their mobile phones to work anytime and anywhere. Its biggest convenience is to provide the push function of mail.
Although RIM and NTP are still suing for the patent right of BlackBerry, this does not affect the rapid development of BlackBerry at all. At present, RIM and various communication manufacturers have successively developed new BlackBerry, and are ready to enter the China market. It is believed that BlackBerry will appear in China soon, but whether it can adapt to the China market is still unknown.
Let's look forward to the development and appearance of Blackberry in China, and have a chance to play with it!