Magic book (AR magic book)

-AR interactive reading series

Magic books that can interact with people like in the movie Harry Potter will be developed and listed. Recently, the key technology of interactive augmented reality virtual learning environment independently developed by Dalian Xinrui Tiandi Media Company was officially selected into the "Twelfth Five-Year Plan" of the Ministry of Science and Technology.

In the exhibition hall of the cutting-edge company, researchers are testing this new model of augmented reality magic book: in the paper dinosaur atlas, with the help of PDA or smart phone terminal, three-dimensional images of different dinosaurs in Jurassic and Cretaceous can be presented, and cards can be scanned to find the distribution area of dinosaurs on the world map, which makes people feel immersive.

Shan Wei, technical director of Dalian Xinrui Tiandi Media Co., Ltd.: "After applying our products to the popular science series, we can bring the contents of the book to life, and we can render many different models and some videos through our three-dimensional engine, so that we can show the knowledge and content to be expressed in a rich way."

After seven years of scientific and technological research, the design team of nearly 70 people in Xinrui Company has achieved new breakthroughs in three-dimensional registration technology and seamless integration technology between virtual objects and real scenes. At present, four domestic patents and one international patent 1 have been applied for this core technology, which fills the gap in China and develops six demonstration application products. After testing, the rendering effect and graphic accuracy of this product can rival the international leading similar products.

Zhao, general manager of Dalian Xinrui Tiandi Media Co., Ltd.: "With the improvement of our hardware level, including the optimization of our engine, the image quality and special effects will be significantly improved."

After being selected into the national "Twelfth Five-Year" science and technology support plan, the new company will conduct in-depth research and development on technologies such as network communication technology posters and natural disaster popular science earthquake simulation. It is expected that in the first half of next year, the company will launch the first set of augmented reality magic books in China.