Reference example:
Adhere to the correct strategy
Thoreau once told a fable in "Walden": "A craftsman wanted to make the most perfect scepter, so he worked day and night, letting time and space flow for hundreds of years. In the end, the scepter became the most beautiful work in the world of Brahma." Kodak Company has the creativity of a craftsman and invented the world's most perfect scepter. The first digital camera, but it failed to adhere to its own strategy and direction, and eventually ended up bankrupt. If Kodak recognizes the situation, vigorously promotes digital cameras, and abandons the traditional film business, it will surely be able to continue its glory days.
Adhering to the correct strategy requires seeing the sun through the clouds and finding the direction of survival in the thick fog. Microsoft insisted on popularizing private computers and was unique in that era of public computers, rapidly developing into the largest software manufacturer. The world's earliest automobile company, Ford, was also forward-looking. It foresaw the huge market potential of private cars and introduced mechanized production lines in the 19th century, making it stand out in the era of manual assembly of cars. They all have keen eyesight and can detect the direction of the river of the times, so they can closely follow the pulse of the times, make timely adjustments, take the lead, and leap to the forefront. This is exactly the strategic vision that Kodak lacks.
Adhering to the correct strategy requires keeping up with the tide of the times and producing products that conform to the pace of modern people's lives. This is why Apple surpassed Google to become the world's most valuable brand in 2010. The products produced by such a large company only need to be placed on a table. Keeping up with the times and producing simple and practical products is Apple's way to win. The same goes for Starbucks and McDonald's. Facing the fast pace of modern life, they put forward the concept of fast food and instant food. Meeting the immediate needs of customers and adhering to the correct strategy are the cornerstones and guarantees of these corporate branches all over the world. Only by adhering to the correct strategy can we avoid being swept away by the tide of history and become dust in the wind like Lehman. Only by adhering to the correct strategy can we "despite the hard work of searching for thousands of dollars, but only after blowing all the sand can we find gold."
Adhering to the correct strategy requires both the mind to listen and understand and the courage to persist to the end. Take history as a mirror, learn from the lessons of bankruptcy, and stick to the path that you believe is right. When Shuanghui Enterprise was established, some people believed that it would be difficult for food industry and light industry enterprises to develop and grow. However, a few years later it became China's largest chilled meat production base. It can be seen that the correct strategy requires independent thinking and the courage to persist to the end. BYD Auto, which is also a representative of state-owned enterprises, has also been criticized for imitation. However, Li Shufu's insistence on building a new Chinese automobile brand made Buffett invest in BYD, making it the pride of the domestic brand.
Failure to adhere to the correct strategy made Kodak's bankruptcy inevitable, just like Airbus's development of civil aviation aircraft. Only by adhering to the correct strategy and persisting to the end can a person, an enterprise, a nation, and a country be able to find gold in the sand, with a bright future and bright future.
Test question analysis: This is a narrative composition with explicit material. The materials themselves are highly realistic and help guide students to pay attention to real problems and think about the inspiration from the new reality.
The material has two paragraphs. The first paragraph talks about Kodak’s strategic decision, and the second paragraph talks about the consequences of its strategic decision. Facts have proved that that was a wrong decision. What we should gain from it is not experience, but lessons. The basic starting point of the composition is the reason for Kodak's failure, which is the central problem of the material.
Revolving around this lesson, we can approach this from the following perspectives:
①Strategy is very important.
Sticking to film and delaying digital is a major event that determines the company's development focus and direction. Kodak made a mistake, so Kodak first made a strategic decision-making mistake. It can be replaced by words such as vision, vision, planning, and strategy.
②The present is important, the future is more important//Giving up and acquiring.
If tactics are about the present, then strategy is about the future.
Kodak's delay in digital is related to its strength in film. Kodak missed the future in order to protect the present. If we want to develop sustainably, we must pay more attention to the future and prepare for the future. Without a future, there is no hope, especially in today's rapidly developing world. Many times, for the sake of a more important future, we need to make some sacrifices in the present. For example, Kodak can shrink film and gradually expand digital.
Success that only focuses on the present is often short-lived and unsustainable; success that looks to the future is sustainable. If you can always focus on the future, you can achieve continuous success. Kodak won with film but lost with digital; won with the present but lost with the future; won with yesterday but lost with today. In other words, if you can't let go of film, you miss digital; if you can't let go of the present, you miss the future. From this perspective, we can write about giving up and acquiring.
③The trend is unstoppable.
Kodak invented the digital camera itself, but it tried to block and delay the replacement of film by digital. It may not have realized that digital is a major trend, or it may have realized it but thought it could control it, and the result was quickly followed. The trend kicked off the car. The trend is unstoppable, even for film giants like Kodak. The rapid popularity of every new product must be in compliance with a certain trend. Kai-Fu Lee said that the so-called innovation is to grasp the trend and create customer value. It can be said that those who follow the trend will prosper, and those who go against the trend will perish. Kodak's choice lies in not recognizing the trend and objectively going against the trend. Can be replaced by words such as trend, era, direction, etc.
Examples of correct intentions:
As times change, I also change; based on the future; present and long-term; consider overall and look forward to the future; seize the opportunity and take a long-term view; take a long-term view and achieve excellence; It is better to cherish the past than to strive for the future; it is true to look to the future; to see farther away. The general trend is to go upstream; break tradition and adapt to the trend; sail against the current, if you don't advance, you will retreat; the trend is unstoppable. Don’t stop moving forward; strive for survival through development; don’t rest on your laurels; be brave enough to move forward and break through yourself; be determined to explore and go further. Dare to give up and take on new opportunities; give up and gain.