2022 Self-Media Business Plan Sample
In the era of continuous progress, more and more people will use the business plan. The business plan is a comprehensive project plan. . I'm sure that most people have a headache in formulating a business plan. Below is a sample 2021 self-media business plan that I have collected for you. I hope it will be helpful to you.
Self-media business plan Part 1
1. Background
There are still many subdivisions in the Internet financial industry that can be broken into and innovated. Last year, there were I thought about transforming into the tourism finance industry, but due to other reasons, I excerpted a part of the business plan I wrote before and shared it with everyone.
After the rapid development of the industry in the past two years, a large number of P2P platforms have been spawned. However, the concentration of the industry has become higher and higher, and national and regional oligarchs have gradually formed. Competition in the entire industry has gradually become fiercer, and at the same time it is also full of opportunity. The customer acquisition cost of the entire industry has also been pushed to extremely high levels. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, and the per capita investment amount is only 30,000 to 50,000. This does not include user loss, so if you want to obtain an investment user For 10,000 effective investment users, the marketing cost exceeds 30 million, which is without considering personnel costs, rent and other additional expenses.
The difficulty in acquiring customers in the industry is actually the result of everyone blindly imitating and over-marketing. We use cooperation with travel agencies as an entry point to grant credit to travel agencies and position ourselves as a group born in the 80s and 90s who pursue freedom and happiness. On the one hand, we provide tourism consumer finance installment services, and on the other hand, we manage their finances and create travel funds. Save money for them so they can travel easily. At the same time, we will develop apps in the later stage, cut into travel social networking, design mid-to-high-end routes, and create travel routes tailored for users.
2. Industry Analysis
At present, the number of users in the entire p2p industry is nearly 2 million, and the number of Internet financial management users has exceeded 100 million. According to iResearch statistics, there are more than 90 million Internet financial management users. They are all born in the 70s, 80s, and 90s. In addition to having the habit of Internet financial management, these people are also over 60 and have become parents for the first time. Because as the competition in the Internet financial industry becomes increasingly fierce, there is no lack of innovation in the industry. Similar products include Baby Wallet, which is targeted at new parents, Jiufu's Suishouzuan, which is targeted at the moonlighting family, and Noah Wealth's Employee Treasure, which is targeted at senior white-collar workers and the middle class.
Baby Wallet is a product specially designed for first-time parents and user groups with Internet financial management habits. It is positioned using the emotional marketing of parents who love their children. Within one month of its launch, it quickly gained more than 10 With over 10,000 registered users, without too much marketing and promotion, they just rely on recommendations from friends and viral marketing. When they quickly accumulate users, they will be able to enter the maternal and infant e-commerce market in the future.
The current 100 million Internet financial management user groups are also the main users of the current tourism market. According to statistics, more than 70 people born in the 1980s and 1990s travel more than once a year. The domestic tourism market currently has The market share is nearly 3 trillion yuan, more than 50% of the post-80s and 90s consumer groups travel more than twice a year, and these user groups have a relatively good credit environment and a certain repayment ability and willingness. At present, including Tuniu and Tiantian Travel Network, they have begun to engage in Internet finance to provide users with travel installments. Including Hua Xia Bank and Shanghai Pudong Development Bank, they have also begun to enter travel agencies and cooperate with some of the larger domestic OTA companies to provide credit to their users.
At present, the market development level of my country’s consumer finance is less than 30%, which is far lower than the level of Europe and the United States. However, a large number of real estate companies, e-commerce companies, and banks are already making arrangements to carefully cultivate this blue ocean. According to According to iResearch Consulting statistics, the domestic consumer finance market will reach 27 trillion in 2017. Tourism consumer finance will occupy a relatively large proportion of the market.
3. Our development positioning
Different from other Internet financial platforms, we focus on the tourism segment, and a considerable number of Internet financial management users are also in the tourism industry. Crowds of people enter the tourism industry through travel consumption in installments, which can increase additional revenue for a large number of travel agencies, expand the market, and increase profit points. At the same time, we provide financial management and asset management for travel users, allowing them to appreciate their wealth, which can facilitate their next trip, and our platform We are just an intermediary. Later, we will develop mid-to-high-end travel routes and customize services specifically for tourists, including hotels, air tickets, tour guides, routes, and activities, and provide high-end services to VIP users.
In the later stage of the platform, an app will be developed to add travel social networking and the function of self-recommendation as a travel agent. Through social interaction and time sharing, it will greatly increase the fun of travel and increase the company's brand awareness. , increase customer stickiness and frequency of use, and at the same time generate a large amount of content.
China’s tourism industry has experienced self-guided tours and group tours. At present, the public has reached a certain level of affluence, so they are more pursuing spiritual experiences, mid-to-high-end tours, vacations and leisure, and even such Travel socialization and relaxed and lively travel methods will be the mainstream in the future.
We plan to achieve a transaction volume of more than 1 billion within a year. Based on an average transaction volume of 5,000, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperate with travel agencies, which makes it easy to expand the scale. In the later stage, we will Tourism consumption installment products can also design financial products for debt receivables of travel agencies and hotels, which can better penetrate into the tourism industry.
4. Company planning
The company’s main early stage It is the development of mobile WeChat to cooperate with travel agencies, design financial products, and form marketing teams. Currently, mobile Internet has become a trend. Mobile phones connect people with various consumption scenarios. Through the entry of mobile WeChat, we use product innovation and new media marketing to obtain traffic and users, and connect all travel agencies together through this product. The initial team plan is 8-10 people, including business negotiation personnel with travel agencies, new media operations, customer service, financial product design, risk control personnel, and art and technical personnel.
5. Proportion of each business segment
In the later stage, we will design high-end travel routes, increase new profits through full-service services such as group grouping, and develop apps, including The travel social and community sharing functions encourage user activity through the points system and travel coins. The accumulated travel coins can be exchanged for some outdoor supplies or even rewarded with free travel. Through the sharing of text, pictures, and travel diaries, a large amount of content can be accumulated on the platform, which can be disseminated and marketed through WeChat and self-media
It is planned to achieve a transaction volume of 1 billion within the year , at the same time, it has 10-20 exclusive travel routes designed by itself. The number of trips has reached more than 1,000 people, and the number of users has reached more than 100,000. At the same time, it has introduced venture capital and conducted an A round. Then expand the market, which includes forming its own risk control team, collection team, marketing, branding, and cooperating with various tourism real estate companies to design vacation travel and other products. It hopes to maintain breakeven within a year while occupying a certain market share. And be able to have sustained profitability.
6. Profitability analysis
Based on our planned trading volume of 1 billion, with an interest spread of 4, our gross profit from the travel agency can reach 4 million. The customized route is calculated based on thousands of people, and each person is 6,000 yuan, with a gross profit margin of 15. The gross profit is nearly 900,000. It is conservatively estimated that revenue can reach 5-10 million within one year. Based on the 10PE calculation, the company was valued at more than 100 million after introducing venture capital in the A round.
If we introduce capital in the later stage, we will accelerate the introduction of development and expand our business, especially opening up travel agencies across the country. Different from Tuniu, we will use tourism consumer finance as an entry point from the beginning, and we will also expand our business later. Lines can be integrated to provide value-added services. According to estimates, the profit and loss balance can be achieved within one year.
Compared with domestic OTA companies, we had a very clear profit model from the beginning and were able to compete differentially instead of falling into a cycle of burning money to acquire users. Later business segments may also involve cooperation with hotels, tourism real estate, vacations and other projects to create additional value for users, but this is only expected for the time being, and its revenue-generating capacity cannot yet be estimated.
At present, the penetration rate of domestic online travel companies in the tourism industry has not exceeded 10, while in European and American countries it has already exceeded 50. Therefore, there is still huge room for improvement. With the continuous improvement of domestic income levels, In the future, outbound travel and high-end customized travel will explode. Among them, tourism consumer finance, outdoor and vacation tourism will continue to increase their market share. In the next ten years, the tourism industry will be a high-speed growth industry. Self-Media Business Plan Part 2
This business plan is a commercial secret and the ownership belongs to [company or project name]. The content and information involved are limited to investors of investment limited companies. After receiving this plan, you should reply within 7 working days to confirm whether the project is approved, and comply with the following regulations.
1. If returned in full.
2. Pass it on to others without the permission of [Company or Project Name];
3. This plan should be treated with the same attitude as your company’s confidential information. All confidential information provided. The project investment and management content involved in this business plan can be negotiated in detail.
Applicant/company (signature):
Signature of project leader:
Application date:
1. Abstract
p>2. Company/project introduction
1. Company/project history
2. Company/project purpose
3. Organization and management (Company/project location, organizational structure, personnel composition and management model)
4. Company/project historical performance
5. Company/project’s external public relations
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3. Management Team
1. Management Team: Information of key management personnel (general manager, sales, production, R&D, finance and other important department leaders), including: name, position, gender , academic qualifications, past performance, graduate school, company shares or options held and other important information;
2. Management system and incentive mechanism: company/project organizational structure, business decision-making procedures, operation management mechanism, Employee incentive system;
3. External support (consultant relationship): the names of legal consultants, investment consultants, accounting firms and other intermediaries hired by the company/project;
4. Shares Information about the important shareholders allocated to the capital of your company/project. List the important shareholders’ names, shareholdings, unit price of shares, proportion of total shares and other information. If there are natural persons or stockholders who are shareholders, their background should be introduced in detail.
5. Board of Directors: Briefly summarize the background, composition and resumes of your board of directors.
IV. Products and Services
This section mainly introduces the core products under the risk project, including:
1. List of all current products of the company/project and Its applicable fields, and a brief introduction to the leading products;
2. A brief introduction to the risk project, including: product application fields;
3. The progress of early product development and research and the actual material basis, Including:
What stage is the product development at?
The innovation of the product and its leading degree at home and abroad (provide relevant supporting materials);
Development and research equipment and conditions;
The degree of production line construction;
4. The market advantages of the product, including:
Patented technology;
The cycle of product launch;
The influence of the product itself or the brand image of the supporting unit, etc.;
5. Has this product applied for relevant national funds? Is there any final acceptance? Conclusions of appraisals, awards, etc.
6. For risk projects, provide a detailed introduction to the development resources and conditions, including:
Guarantee of product development capabilities, including 1) financing 2) development team: technology Experts, collaborative developers 3) Equipment sites 4) Government licenses 5) Outsourcing outsourcing units 6) External technical experts and other resources;
7. After the financing is in place, the degree of satisfaction with the above resources.
5. Technology sources
This section describes in detail the key technologies and related technologies on which the risk project products rely.
1. The technical fields and related technical achievements that your company/project has mainly researched in recent years;
2. The product development and production business flow chart of risk projects should be drawn in detail. Work flow and business content at each stage from raw materials to pilot testing to large-scale production;
3. Briefly introduce the innovative technologies, proprietary technologies and (know-how) used in product development and production. Relevant names, indicating the key technologies in the above-mentioned technologies (that is, the technological "bottlenecks" that limit other competitors);
4. Describe in detail the actual and potential domestic and foreign competitive units (scientific research institutions, manufacturers ), as well as the development process route and technical status of its products (or products with similar functions); the judgment of the technology and processes between your company/project and competing units, as well as the innovations and significant advantages, leadership and existing gaps (must have Relevant literature support), resulting in differences in product efficacy;
5. Patented technology
The acquisition of patented technology, the scope of patented technology protection and relevant supporting documents;
The relationship with other similar patented technologies at home and abroad, especially whether it may cause infringement;
6. The use of related technologies (relationship between technologies):
If applied There is technology sharing, agreement or authorized use of other non-patented technologies, and the confirmation of use documents of relevant units and other sharing parties are listed in particular;
7. Technical team status of risk projects Introduction, including the academic qualifications, majors, work background, etc. of the technical person in charge and key technical backbones.
6. Market analysis
1. What is the market demand situation of the entire industry?
2. Product-specific market segments, including answering the following questions:
What types of customers do you have?
How many customers do you have now and in the future?
Where are these customers located?
What are the obstacles for customers to accept your product? What are the customer’s purchasing (usage) standards?
What strategies do you plan to adopt to make customers use and purchase your product?
3. Market characteristics Positioning and product price
4. Sales channels, sales strategy and market plan
7. Competition analysis
1. Analysis of major domestic competitors, including :
The name and geographical distribution of the opponent;
The research and development stage of its currently developed products with similar functions, or the sales of the products in the market; its possible influence on the project's products in the future Analysis of threats posed.
2. The Ministry of Civil Affairs or sales situation of the major foreign competitors’ products, and the advantages or disadvantages of your company/project compared with them, including:
Technological innovation, patent rights, technology Level and leadership;
Product price and production cost;
Financial aspect;
Scale and turnover;
Market promotion Strategy
8. Financial and cost analysis
1. Financing needs (including equity capital and debt needs)
2. Fund use plan
3. Estimate product sales volume, profit and loss statement and balance sheet in the next three years, and provide forecast basis.
9. Strategic Analysis
1. Formulation of company/project strategy
2. Specific implementation steps of company/project strategy
10. Core competitiveness of the company/project
11. Risk analysis
1. Technology 2. Market 3. Policy 4. Management system 5. Others
12. Attachments
1. Company/project customer list (currently and in contact with)
2. Relevant media’s product introduction, publicity and other materials, etc., company/project Required
The business plan mainly includes:
1. Executive summary: It appears at the front of the business plan, but I recommend that this part should be completed at the end.
2. Company/project introduction: including the company/project’s history and start-up plan.
3. Product services: Describe the particularity of your product or service and your target customers.
4. Strategy implementation: You need to know your market, your customers’ needs, where your customers are, and how to get them.
5. Management team: Describe the main team members.
6. Financial analysis: Make sure this part truly reflects your current financial situation, including your cash situation and profitability. ;