1906, Coca-Cola with diamond-shaped trademark sticker stood out from its competitors. The time has turned to 19 15. The great success and vigorous development of Coca-Cola attracted competitors to follow suit. They slightly changed the trademark and name of Coca-Cola and printed it on the bottle. Faced with a large number of counterfeit products, Coca-Cola cooperated with bottling plants and asked them to design new products. Generally speaking, the bottle must be unique. Coca-Cola can only be distinguished by touch even if it has no vision, and even by broken fragments.
Therefore, in the same year, the world-famous Coca-Cola arc bottle was designed and patented by Root Glass Company. Although it was inspired by cocoa pods, later, more people felt that this kind of bottle was like a tight skirt with curves on the girl's body, so in 1920, this kind of curved bottle was also called narrow bottom skirt bottle. The arc bottle stands out from many designs and has been adjusted. First of all, the bottle in the manuscript is too old and unstable. Almost unbearable, the weight range of each bottle was finally specified, and the Coca-Cola Company also adjusted the curve radian of the curved bottle, which was finally put into use at 19 16.
If the arc bottle is a general example of the classic textbook of packaging design from the design point of view, then the arc itself is beautiful and unique, with high recognition, and at the same time it is similar to the female body line, and the human body line itself can bring pure visual beauty. Secondly, the arc-shaped design is also convenient for people who drink drinks, and the arc-shaped bottle body is easier to carry, so you can easily hold it as long as you hold the arc-shaped concave part. Finally, the curved bottle can bring a visual illusion, which seems to be more than the design content.