In March 2005, Kowayi organized a large number of investigation teams to conduct market research nationwide.
In June 2005, a professional market research company was hired to analyze the market data. In the same month, dozens of underwear designers and experts in many fields, such as human medicine, engineering, mechanics, aesthetics and so on. , for product development.
In September, 2005, Kovai girl underwear VI system was officially launched.
From June, 5438 to October, 2005 10, the production department of Kovai girls' underwear inspected the healthy fabrics on the market.
On June 5438+ 10, 2006, the first trial sale version of Kowayi girls' underwear was officially launched.
In February 2006, Kowayi girls' underwear was put into use in Shandong/Guangdong production base.
In April 2006, Kowayi Girls' Underwear Website was officially launched. In May, 2006, the first batch of Kovai girls' underwear was officially rolled off the assembly line. In the same month, girls' underwear of Kowa clothing passed the national inspection. In the same month, the "Kowayi Health Handbook for Girls" was launched, which includes professional knowledge of girls' physiology and psychology, health and fashion, development and growth, and the choice and wearing of healthy underwear.
In June, 2006, Kowayi (Beijing) Trade Co., Ltd. established the Kowayi Alliance Cooperation Organization, and searched thousands of girls nationwide to try on Kowayi girls' underwear.
In July 2006, Kowayi girls' underwear self-operated store opened in Beijing Wangfujing Women's Department Store and Beijing Liangxiang Shopping Mall.
In August 2006, a Dalian businessman made a special trip to Beijing to discuss cooperation with Kovai. In the same month, businessmen from Guangzhou and Wenzhou applied to join the Kovai Union. In August, 2006, China Textile News, China Clothing Times and other authoritative national media published the news that Kovai was the first underwear for girls independently developed and produced by domestic enterprises.
In September, 2006, China Textile News made a special report, such as "solo dance is better than leading dance-the person in charge of Kowayi girls' underwear company talks about enterprise innovation management". In September, 2006, People's Daily published a large-scale commemorative article "Towards Brilliance" to give full play to the reference value of grassroots party organizations and business circles, and made a detailed documentary report on Kovai.
From September to June, 2006, 5438+ 10, hundreds of domestic and foreign media, such as Sina, Sohu, China Clothing, Tianxia Finance, Oriental Fortune Network, China Textile Network, China Underwear Network, Hong Kong Caihua Network, China Brand Report, Textile and Clothing Information, Ministry of Commerce website, China Fashion Network and American Securities, made detailed news reports and gave high praise.
On June 5438+ 10, 2006, Kowayi officially selected Ms. Chen from Wenzhou as a partner after a detailed investigation of many applicants' qualification materials, and the first alliance store of Kowayi girls' underwear officially opened.
From June 5438 to1October 65438 to February 2006, there were 56 girls' underwear stores in Kowayi, and hundreds of media reported on Kowayi for hundreds of times. In June, 2006165438+1October, Kowayi girls' underwear won the national patent certificate of utility model: "health bra for girls". From June 5438 to February 2006, he joined the International Association for the Management of Specialty Stores and Chain Enterprises. On June 5438+ 10, 2007, she quit because of the renovation of Wangfujing Women's Department Store in Beijing. In February 2007, girls' casual/sportswear and girls' home clothes were officially launched.
In May 2007, Business Magazine, the most influential financial magazine in China, took Kowayi girls' underwear as the index of innovation and entrepreneurship, and reported that "If you don't be the first, you will be the only one". In the same month, China Fashion Daily, China Fashion Times and other dozens of media carried out many special news reports on Kowayi, such as "Kowayi started the underwear revolution for girls" and "Kowayi was born of love".
In June 2007, he became the fourth group member of China Garment Association. In the same month, he became a member of the underwear professional Committee of China Garment Association.
In June 2007, in order to support local shopkeepers, Kowayi Girls Underwear Company presented products worth 600,000 yuan.
In August 2007, Kowayi girls' underwear company and local specialty stores jointly launched a plan to support poor girls' school and health activities.
On June 5438+ 10, 2007, the first issue of the large-scale full-color exquisite gift publication "Sunshine Girl" was officially launched, with a distribution of 100000 copies, which was given to adolescent girls nationwide free of charge, marking the perfection of the brand culture of Kovayi. In the same month, Mr. Fulu, the executive vice president, was named as the cover of Chain China magazine, and many large national media interviewed Mr. Fulu. From June 5438 to 10, 2007, Kowayi Company once again presented products worth 600,000 yuan to local specialty stores to support local advertising and promotion activities.
5438+065438+In June 2007, Kovayi (Beijing) Trade Co., Ltd. won the honorary title, certificate and medal of "2007 Venture Capital Brand Star" jointly awarded by China Business News, China Investment Association and China Small and Medium-sized Investment Project Venture Cooperation Organizing Committee.
From June 5438 to February 2007, there were 130 specialty stores and 10 agents in many provinces and cities, which solved the practical problem of healthy underwear suitable for adolescent girls and their parents.
In April 2008, he became the fifth governing unit of China Garment Association. In May 2008, in order to help the victims of the Wenchuan earthquake, Kowayi Girls Underwear Company donated a lot of materials and funds, and actively advocated and called on small and medium-sized enterprises to raise disaster relief funds to rebuild their spiritual homes for the affected children.
In August, 2008, Kowayi girls' underwear won the national patent certificate of utility model again: "Girls' Health Care and Fitness Underwear". In the same month, Kowayi opened its own store in Xiangyun Tiandi Shopping Mall, Shunyi District, Beijing.
In September 2008, in order to support local shopkeepers, Kowayi Girls Underwear Company presented products worth 600,000 yuan to support local advertising and promotion activities. From June, 2008 to October, 2008, Kowayi Girls Underwear Company put the first "Angel of Love" national large-scale TV public welfare activity on the agenda in order to give back the support and help from all walks of life and respond to the call of giving love to the poor advocated by the state.
From June 5438 to February 2008, all large and medium-sized cities in China opened lingerie stores for girls. Its healthy and environmentally friendly fabrics, fresh and lively design and health-care and fitness functions ensure that all girls grow up healthily like flower buds.