At present, there are hundreds of domestic rights protection and price control companies. If brands want to find rights protection and price control companies suitable for their own brands, they only need to follow the following criteria:
First, the company size
The overall size of the company is a very important factor to judge the strength of a company. At this stage, rights protection companies are distributed all over the country, and their strength is uneven. Many new small-scale companies have sprung up. In order to develop, such a new company can only practice with some cooperative brands. In the process of handling, it is inevitable that the brand's management and control needs cannot be completed because of the influence of handling experience, thus wasting the brand's management and control funds and the best management and control time. Generally, medium and large service companies are selected, and the follow-up services and effects will be more guaranteed. After four or five years of growth, Baibo Intellectual Property has become a leader in third-party price control service companies, and its scale is still expanding.
Second, professionalism
The professionalism of any rights protection company is always the premise of whether it can safeguard the brand. The most direct reflection of professionalism is the handling of infringing links. If these infringing links cannot be handled professionally, of course, the brand's demands for control cannot be met (note: professional handling is very important, and unprofessional and improper handling methods are strongly discouraged). At this stage, Alibaba has launched a credit mechanism. If the complaint account is inferior due to improper complaints,
Third, the quotation method
When choosing a third-party service company, the price is undoubtedly the biggest problem. High price, expensive, low price, unreliable. The specific expenses of professional rights protection companies are determined according to the actual situation of the brand:
1. Demand;
2. Brand qualification (whether there is a trademark or not, and how easy it is to handle: R trademark TM trademark patent);
3. Control platform (are there any other mainstream e-commerce platforms to be managed outside Ali);
4. frequency of operation (processing times per month). Any random quotation without knowing the brand demand is illogical.
Fourth, cooperation case
As a senior rights protection company, its cooperation case can also greatly reflect the strength of the rights protection company. After all, a big brand can finally decide to cooperate with it, and its angle, depth and breadth of consideration will definitely be more carefully put in place, which is also a great guarantee for itself. At present, Baibo Intellectual Property has become a partner with hundreds of brands, with a high renewal rate, attracting countless new customers.
Fifth, charging mode
Rights protection is a long-term undertaking, and annual cooperation is the most suitable. To start brand maintenance, the labor cost and time cost in the early stage are very large. If it is only a small-scale maintenance, it is not worth the loss for the price control company. Similarly, for brand owners, short-term cooperation and piecemeal cooperation cannot take into account the new violations in the later period, and it is also an unwise choice.
Sixth, the internal appraisal system of price control companies
Rights protection price control companies mainly sell services. Then whether the post-service can keep up is the most concerned point for the brand. Many rights protection companies, due to various factors, such as labor cost, company strength, sales strategy, etc., have greatly reduced their enthusiasm for the brand after the service fee is in place, which is also the most important reason why the brand thinks that the service is not good. Therefore, many brands will choose to pay by installments to ensure that the later services of rights protection and price control companies can be in place.
but in addition, the brand should focus on whether the selected rights protection and price control company has an internal assessment system before determining the cooperation. Baibo E-commerce has an assessment mechanism for operators. If customers are dissatisfied with the post-service service, they can directly complain to the company or sales staff. The complained operators are faced with the results of the department informed criticism and salary deduction, which greatly guarantees the customer's service experience.
Seventh, technical support for services
In this era when artificial intelligence is king, a lot of work is no longer done by manpower, but by Internet technology. Professional technology is also the basis of service, and professional supporting software simplifies and improves the service; Professional operation team, humanized and precise service. This makes the cooperation and cooperation between the two sides high, and the work is more simple and convenient.
Baibo is a company that I have worked with. It has its own special software and won't mess around. At that time, it was basically done according to my requirements, and I feel that it was completed quite well. I am still working with him. You can go and have a look.