▲▲ Did Poké mon GO really save Nintendo?
Although Nintendo's recent share price performance has indeed soared due to the open test of PokémonGO, since its debut in Australia in early July, its current share price has more than doubled, reaching a high of $265 per share. Therefore, compared with the previous view that Nintendo lost console sales, which led to a continuous decline in the profit of the game market, many recent market analysis pointed out that PokémonGO successfully saved Nintendo from crisis.
But in fact, from the relationship between Nintendo itself and PokémonGO, it can be understood that even if the download volume of PokémonGO is high, Nintendo can actually get limited benefits from in-App.
▲ When Poké mon GO was released, it really attracted many Pokémon fans all over the world.
Nintendo can only make some profits from PokémonGO.
PokémonGO's game character content is licensed by ThePokémonCompany, which was established by Nintendo, GAMEFREAK and Creatures with shares of 1/3 each, but the game content was originally created by Google. Niantic, later independently developed for the company, was jointly built with PokémonUSA(ポケモンラーニング Co., Ltd., a subsidiary of Poké mon Enterprise. So it can be seen that even if PokémonGO has higher profits, Nintendo can only benefit from it.
Judging from the recent surge in Nintendo's share price, it is actually only because of the popularity of PokémonGO, which has jointly promoted growth, rather than because PokémonGO itself has made remarkable profits and attracted investors' favor. However, if PokémonGO Plus, a game-specific accessory launched with PokémonGO at the end of July, can sell well in the market, it will really make Nintendo have a lot of substantial income because of Poké Mongo, and even further promote the sales of Poké mon Dream Sun/Moon, which is expected to be released in Nintendo 3DS.
▲ PokémonGO Plus, a game-specific accessory developed by Nintendo for Poké Mongo, allows users to grab treasures directly by pressing buttons without staring at their mobile phones all the time, which is expected to become an accessory for many players.
▲ As far as Nintendo is concerned, no matter how high the download volume of PokémonGO is, and how much the revenue in the application is, the actual revenue it can bring is still limited, but it can warm up the new Nintendo 3DS work "Poké mon Dream Sun/Moon" to be launched at the end of the year.
Nintendo should not be underestimated in maintaining its strength with Microsoft and Sony.
But was Nintendo saved by PokémonGO? Actually, it's not. After all, Nintendo itself does not only make its main profit from the game console, but also surprisingly, it only includes the patents of well-known game characters such as Mario, donkey kong, Kabixing, Salda and Pokémon, and the profit maintained by the game content derived from these characters. From Nintendo's ability to hold up the annual exhibition content with only one new Salda series this year, it is enough to see the influence of Nintendo games.
In addition to the console and game works, Nintendo has also made good use of its game role patents in recent years, and then applied them to peripheral goods, toys and other content, and even launched Amiibo dolls with both playing and hiding characteristics. Therefore, even if it loses the aura of the past game console, Nintendo still occupies a very high influence in the game market, and even plans to start a counterattack with a brand-new game console "NX" next year. And cooperate with Japanese mobile game operator DeNA to attack the mobile market. In fact, Nintendo has never "fallen to the bottom" like the market analysis, but it can still maintain the scale with Microsoft and Sony.
▲ Nintendo has accumulated a lot of game content patents. What's even more frightening is that almost every game has amazing player support (the picture shows Nintendo Star Wars, in which Locke is actually Capcom's game character, and in this game he is a cooperative debut character).
▲ In addition to Nintendo64 and NintendoGameCube, the popularity of game consoles launched by Nintendo in previous dynasties was slightly better than that of Microsoft and Sony consoles at that time. Almost every host was built with the advanced technology of that year, and even brought different fun to the players, so it also attracted the support of many players.
▲ The first Nintendo host "FamilyComputer", commonly known as "red and white machine", was almost the product of a generation's invention. As long as there is one at home, it is very cool to walk in a circle of friends.
Niantic has never been abandoned by Google.
As for market analysis, PokémonGO also saved Niantic abandoned by Google, but in fact, this newly created team in Google, which was founded on 20 10, initially created an App〖field trip〗] to provide comments on tourist attractions, and in the same year officially launched "Ingress" which combined GPS and map play to attract people to play later.
Niantic announced in mid-August of 20 16 that it would leave Google and become an independent company, and announced that it would jointly build PokémonGo with Pokémon enterprises, which made Google's April Fool's joke on GoogleMaps come true in 20 14. In fact, based on the success of Ingress and the subsequent cooperation case that led to PokémonGo, Niantic will never be a team abandoned by Google, but has more room for development like many successful innovators who choose to leave Google for independence.
▲ In fact, PokémonGO's gameplay and Ingress have similarities in many places, and even the promotional videos launched that year have many similarities. Unfortunately, Poké Mongo's acceptance of Ingress is low, which is full of high school spirit, because more players are impressed by Baokemeng, and they can really capture all kinds of Baokemeng with their mobile phones.
▲ Without cute appearance and showing off with friends, the attraction of Ingress is still biased towards heavy player status.