1. Leader of elegant jade jewelry in China.
Xinjiang Guoyu Hetian Jade Co., Ltd. is the first Hetian Jade franchise chain organization in China with superior resources of Xinjiang Hetian Jade and strategic development of the national market. The company integrates the planning, development, design, production and sales of Hetian jade products, integrates the advantages of economic resources, regional resources, operational resources and media resources, and strives to become the first brand of Hetian jade industry in China. Guoyu takes "China Guoyu World Collection" as its corporate philosophy, and strives to convey the profound cultural essence of China Hetian jade for 7,000 years to the world, and embark on a real road of Guoyu.
Guoyu, a supplier of "National Gifts" for world-class events in China. With strong strength and unremitting pursuit of Hetian jade, in 2009, the company passed the qualification evaluation of Shanghai World Expo Bureau and Guangzhou Asian Games Organizing Committee, and was awarded as the licensed product manufacturer and retailer of Shanghai World Expo 20 10 and Guangzhou Asian Games 20 10. In 20 10, the company successfully participated in the production and sales of licensed products for the World Expo and the Asian Games, and was awarded the title of licensed product manufacturer and retailer of Xi World Horticultural Exposition and sponsor of Nanjing Youth Olympic Games again in 20 14. It honored to produce a series of "National Jade Gifts", passed on the quintessence of China culture to guests from all corners of the country, and decorated the world with national jade. With the help of the international platform, China Hetian jade gifts will surely lead the market and bloom with greater brilliance.
Guoyu brand takes carrying forward the essence of Hetian jade culture as its own responsibility, takes "exquisite China" as its brand concept, and advocates the exquisite life attitude in the new era. Various product lines fully meet different levels of consumer demand, and at the same time show the world the quintessence of China. The national jade is China's, noble, tasteful and worldwide.
20 12 China jewelry yearbook
Guoyu inherits the essence of 7,000-year-old national quintessence jade culture. With Hetian jade, which represents China's national quintessence culture, as the carrier, it injects elegance into the soul of the brand and integrates modern fashion design concepts, so that Hetian jade, which is full of elegant culture, exudes brand-new charm, continues the Millennium national quintessence culture, publicizes the charm of Hetian jade, a Chinese treasure, and conveys the elegant beauty of the East to the world. It has high taste and connotation among the rich, and is unique in the field of Chinese jewelry brands, becoming the first jade decoration brand that leads Hetian jade elegance. National jade, the grand style of national quintessence culture, is a treasure of elegant humanistic life.
Guoyu Hetian jade and its ornaments, as the business cards of China's quintessence culture, have long been widely recognized. The five series of national reputation-antiques, collections, treasures, products and gifts, meet different levels of consumer demand. No matter personal collection, wedding and holiday consumption, it has considerable collection value, and can also be passed down from generation to generation as a family heirloom, showing an elegant lifestyle.
Guoyu brand fully integrates media resources, process resources and other resources, shapes and consolidates the high-end image of the brand, has the brand guarantee certified by the highest authority in the industry, and builds Hetian jade as the first brand.
2.360-degree media promotion to create a high-end brand image.
With its unique marketing, Guoyu has long-term cooperation with local media. Promote the national reputation brand in Xinjiang and the national media, launch new large-scale listing activities twice a year, and display activities in flagship stores from time to time to deepen and consolidate market recognition. Now, Guoyu brand has been deeply recognized by the market, and its market share in China is rising.
20 12 China jewelry yearbook
Guoyu strives to build and consolidate the high-end image of the brand. In 2009, the National Jade and Hetian Jade Culture Exhibition Festival, the launching ceremony of the Oriental Seal at Expo 20 10, the elegant appearance at Shenzhen International Jewelry Fair on 2014, and the holding of Liang Wendao's On Elegance all conveyed the unique elegance and elegance of overseas jade.
3. Integrate regional resources to build the first brand of Hetian jade.
Guoyu brand fully integrates six internationally recognized regional resource advantages-product resources (Xinjiang), craft resources (Yangzhou), cultural resources (Beijing), mosaic resources (Shenzhen), international resources (Shanghai) and design resources (Hong Kong), and strives to build the first brand of Hetian jade in China.
Guoyu began to establish the headquarters of the company group in Urumqi, Xinjiang in stages in 2008, and at the same time established Hetian jade procurement center, Hetian jade mineral development strategic alliance and Xinjiang Hetian jade procurement base;
Establish Guoyu International Boutique Mall, Guoyu Logistics Distribution Center and International Hetian Jade Development Strategy Center in Shanghai;
In Hong Kong, the window of global fashion information, we will cooperate with Hetian jade designers all over the country to fully integrate international fashion trends and develop products that combine fashion with tradition.
Establish five series of Hetian jade design and research centers and wholly-owned boutique Hetian jade carving craft factory in Yangzhou; Set up fashion jewelry design center, mosaic craft factory and industrial design craft alliance meeting in Shenzhen;
Establish a national brand management center, a national franchise management headquarters, a Hetian jade culture research center, a national expert appraisal committee and a national jade treasure flagship store in Beijing.
4. The main product FAB sales speech
20 12 China jewelry yearbook
sequential
5. Six quality certificates guaranteed by industry certification
Guoyu products include gemstone appraisal certificate issued by Xinjiang Rock Mine Gemstone Product Quality Supervision and Inspection Station, gemstone appraisal certificate issued by Xinjiang Product Quality Supervision and Inspection Institute, international ISO900 1 quality management system, ISO 1400 1 environmental management system certification, collection certificate (some fine products) provided by National Museum, product design patent certificate (some fine products) and so on.
The highest authority certification of six industries makes Hetian jade a model of quality standards.
6. Development of pioneer escort brand in the industry
As the leading brand of Hetian jade jewelry in China, Guoyu brand has successively won honorary titles or qualifications: authorized manufacturer and retailer of gem licensed products for Xi 'an World Horticultural Exposition 20 1, authorized manufacturer and retailer of gem licensed products for Shanghai World Expo 20 10, and authorized manufacturer and retailer of gem licensed products for Guangzhou Asian Games 20 10. The first batch of AAA credit enterprises in China's jewelry and jade jewelry industry, the assured demonstration store in China's jewelry and jade jewelry industry, a well-known brand in China's jewelry industry, and the only Hetian jade franchise institution in China that has obtained cooperation from the national top appreciation expert advisory committee and carried out evaluation and appraisal; And became the vice president unit of China Jewelry and Jade Jewelry Industry Association and the vice president unit of Shenzhen and Xinjiang Jewelry and Jade Jewelry Industry Association.
7. Brand planning and future development
Guoyu is the leader of professional chain brand of Hetian jade in China, and has been invited by top shopping malls in different cities in China. Since its establishment, it has opened 4 1 jade jewelry stores in Xinjiang, Beijing, Shanghai, Shenzhen, Ningbo, Nantong and Inner Mongolia, and set up counters in well-known shopping malls. So far, the sales volume of Guoyu brand has been growing steadily, and it has become the most influential Hetian jade decoration brand in many cities.
20 1 1 year, Guoyu will launch a comprehensive strategic layout, enter domestic first-and second-tier cities, start negotiations with many first-class shopping malls in first-tier cities, and launch brand investment in an all-round way. By 20 13, 50 specialty stores or shopping malls will be opened in first-class cities nationwide, and it is planned to open 100 specialty stores or shopping malls in the next three years.