When it comes to health care products, we are all familiar with it. There used to be a popular advertisement on TV, "No gifts will be accepted during the holidays this year, only melatonin will be accepted as gifts." In the past, whenever I visited the elderly during the holidays, I would give them The old man buys some health care products.
But today’s living conditions are much better than before, and they are paying more and more attention to health care. Therefore, many people realize that health care products are of great benefit to people, and health care products are no longer just practical. For the elderly, it is gradually accepted by the general public.
Nowadays, there are many well-known health products on the market, such as BY-HEALTH, as well as melatonin, which we are familiar with, but in the real health care industry, there was a "godfather" long before that. The characters make health care flourishing.
Wu Bingxin was born in Shandong in June 1938. Wu Bingxin was the youngest child in his family. When he was a child, his family was very poor. When he was 5 years old, he lost his father. A year later, his mother also died due to He passed away in grief. They had eight brothers and sisters, but in the end only he and his eldest brother survived.
Although there are only two of them left, life is still very hard, and even eating is a problem. Fortunately, the eldest brother treats him well and hopes that he can study hard. When Wu Bingxin was 11 years old, he was very happy. It was difficult to get into primary school. Wu Bingxin also cherished this opportunity to study. He studied hard and completed the six-year course of primary school in only four years.
However, after Wu Bingxin graduated from elementary school, his family really had no money for him to continue going to school. Wu Bingxin did not want his eldest brother to work so hard and wanted to share some of the burden for him, so he had no choice but to drop out of school.
In 1954, when junior cooperatives were generally established in China, Wu Bingxin, who was only 16 years old, decided to seize this opportunity. His mathematical talent was also displayed, and people were very optimistic about him. Wu Bingxin successfully became the He joined the village as a junior social accountant, and a few years later he became the chief accountant of more than 10 high-level societies.
Later, in order to assist the establishment of Baotou Steel, Wu Bingxin went to Baotou Mining Bureau, became a regular employee and was promoted to sales director.
1978, a period of reform and opening up. Wu Bingxin did not want to continue doing his previous job. He wanted to do business and change his way of life. But at this time, his body had problems. His liver had serious problems and his life was in danger.
This illness strengthened Wu Bingxin’s determination to start a business, so he quit his previous job and started his own business.
Wu Bingxin started by selling bean sprouts, and then contracted a pastry factory, and the business was pretty good. By 1989, the development zone boom began across the country, and many people went to the development zones to do business.
Wu Bingxin and his son Wu Siwei went to the newly built development zone in Anhui. They registered the company together, but they didn't know what they wanted to sell. Wu Bingxin was 51 years old at this time.
By chance, they learned that Shanghai Jiao Tong University's "Only No. 1" oral liquid was very miraculous, but its sales were not going well. Wu Bingzhong had studied many health care products during his illness, and he understood this. He thought this was an opportunity, so he took the initiative to contact and cooperate with them, and began to promote and market the oral liquid. From then on, his entrepreneurial journey officially began.
Wu Bingxin’s previous experience came in handy. His marketing strategy was very effective and the company’s profits were very good. In 1992, Wu Bingxin established 15 sales companies in China and moved the company to Nanjing. .
It mainly sells "Only No. 1" oral liquid, and also sells some medical equipment. People think that the effect is very obvious and it is very popular with the public. The company's annual sales have exceeded 15 million yuan.
In 1994, Wu Bingxin registered Sanzhu Company, which mainly sells health care products called Sanzhu Oral Liquid. In the year when Sanzhu was registered, sales reached 125 million yuan.
One year later, the sales of Sanzhu had increased to more than 3 billion, and the team of Sanzhu had also increased from a few dozen people to 150,000 people. In 1996, the sales of Sanzhu had reached 80 billion, and has more than 600 branches across the country.
Wu Bingxin hoped to continue the business, so he began to make acquisitions across the country. In less than half a year, Wu Bingxin acquired 17 medicinal companies and nearly half of the equity of more than a dozen companies. His son Wu Siwei registered Beijing Lutheran Co., Ltd. in Beijing and wanted to open up a new world for his career.
In this way, under the leadership of Wu Bingxin, the sales of Sanzhu grew rapidly. Wu Bingxin earned 8 billion yuan in only 3 years. During the past three years, accidents have occurred with the three strains. Some people staggered after taking the three strains, but Wu Bingxin did not take it seriously. He thought there might be other reasons, so he didn't think much about it.
But the good times did not last long. An accident occurred in Sanzhu. An old man in Changde died after taking Sanzhu oral liquid. At that time, everyone believed that Sanzhu was to blame, and all efforts were directed at Sanzhu. In the end, the court ruled that Sanzhu lost the case and compensated the family about 300,000 yuan.
Later, the sentence was changed, and investigation proved that the old man did not die from taking three strains. However, many people were affected by the Changde incident and were unwilling to buy Sanzhu oral liquid. After all, the price of health products is not low.
People buy health care products in the hope that their health will get better and better. If this happens, no one is willing to buy the same health care product again because they are afraid of accidents.
The sales of the three strains were greatly affected. At that time, the three strains had already gained a lot of popularity in the country. They spread to ten and then to hundreds. In this way, more and more people knew that the Ministry of Health A red-headed document was also issued, requesting the three plants to cease production for rectification.
The sales of Sanzhu began to plummet, from the highest of 700 million yuan to 10 million yuan. Many factories of Sanzhu Oral Liquid had no choice but to suspend production. In desperation, they had no choice but to stop layoffs of company employees. In the end, the company only had 10,000 employees left.
Since then, the three oral liquids have entered a dormant period. After that, Shi Yuzhu returned to the health care product market and made melatonin very popular, which was supported by the broad masses of the people. People around him also advised Wu Bingxin to continue doing health care and to stand up from where he fell. However, Wu Bingxin wanted to focus on medicine, stabilize and develop cosmetics, and not give up on health care products.
Wu Bingxin carried out a large-scale integration of enterprises and specially established Sanzhu Pharmaceutical Group. Wu Bingxin officially announced that Sanzhu has entered a new stage at the sales seminar of Sanzhu Pharmaceutical Group.
He also invited back the veterans of the previous company, and specially hired senior consultants for the pharmaceutical group. In his view, the health care industry has bid farewell to the "profiteering period", so his main business has turned to cosmetics. and traditional Chinese medicine products.
In this way, Wu Bingxin established Sanzhu Ecological Beauty Group in 2000. Wu Bingxin, who has once again stepped into the public eye, has become more secure. This change is both an opportunity and a challenge for him, and it is also a new beginning.