The new trademark law stipulates that it is forbidden to print the words China famous trademark. Producers and business operators shall not use the words "well-known trademarks" on commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities.
Well-known trademarks refer to trademarks that are well known to the relevant public in China. According to the Provisions on the Recognition and Protection of Well-known Trademarks, the relevant public includes consumers related to the use of certain goods or services marked by trademarks, other operators and sellers who produce the above goods or provide services, and relevant personnel involved in distribution channels. Compared with general trademarks, well-known trademarks have their particularity. General trademarks can only be protected on similar goods or services, while registered well-known trademarks can be protected not only in the same category, but also across categories.