Animation image infringement mainly involves copyright, merchandising right and portrait right. Animation images have recognizable appearance characteristics. Unauthorized copying and reprinting may infringe the copyright of the original cartoon image holder. Commercialization right is a new type of intellectual property right in modern economic society, which refers to the right of the right holder to use his own name, image, works, roles and symbols for commercial purposes to obtain economic benefits. [1] includes both the use of real characters and the use of virtual characters, such as titles and characters in works. The right to commercialize cartoon images is not only for the obligee's own use, but also for realizing a wide range of commercial interests by authorizing others to use cartoon images. Therefore, the unauthorized use of cartoon characters may also constitute an infringement on the commercialization rights of the original cartoon image holders. However, in China, the right to commercialization is not defined as a separate right.