Because the members of the core management team have many years of operating experience in the field of e-commerce and high-end cosmetics, as well as stable cooperative relations with many high-end cosmetics brands, Mickey.com has maintained a leap-forward development despite a small number of advertisements. In just 7 months, it is easy to achieve an average daily order of 3,000 and a peak order of 6,000. In order to fully meet the diversified needs of women who love beauty, Mickey.com transformed itself into a cosmetics B2C on 2010.10.24, and the slogan of the website changed from "Beautiful every day" to "Born for beauty". In the field of cosmetics B2C, the model of "limited time sale+brand mall" initiated by Mickey.com is undoubtedly more suitable for the current vertical e-commerce. Today, there are more than one million registered users in Mickey.com, and the average daily sales volume has increased to about 3 million, with a long-term stable growth rate of 300%.
The extraordinary development of Mickey Net is closely related to its excellent operation ability and pleasant user experience. "Commodities are the lifeblood of cosmetics e-commerce." At the beginning of its establishment, Mickey.com established a strict commodity procurement management system and a supporting warehousing and customer service system. Mickey. com is harsh on the purchase channels of products. It only cooperates with world-famous brand manufacturers and regular distributors, and all products must undergo strict quality inspection before being sold online, so as to ensure that the products on sale are 100% authentic and licensed, so that users can buy with confidence. In addition, in order to maximize the protection of users' rights and interests, Mickey.com has also introduced a humanized after-sales service policy, such as 30 days unconditional return, one fake and three compensations, lightning delivery, two packages nationwide and unique patent packaging. Although some colleagues imitated Mickey.com in the later period, Mickey.com has been imitated but never surpassed. Today, Mickey's after-sales policy has become the highest service standard in the industry.
Mickey's excellent operational ability is also reflected in the continuous innovation of marketing methods. Mickey not only attracts old users, but also attracts new users with multiple growth through low-cost and efficient creative marketing, people-friendly marketing, joint cross-border marketing and experiential marketing. Gratitude has become the normal state of Mickey's daily operation. To this end, Mickey invested a huge advertising budget and launched a series of unprecedented user feedback activities. With the continuous enhancement of its "hematopoietic" ability, Mickey. Com is moving towards the established strategic goal step by step with its own practical actions, that is, to be the largest cosmetics online retailer in China and the largest cosmetics distributor in China.