The selection of digital pilot enterprises is conducted by the Ministry of Industry and Information Technology around four aspects: technology, business, management and benefit. It aims to establish a banner of multi-faceted digital development, promote the benchmark of industrial transformation, and improve the digital, networked and intelligent level of manufacturing industry as a whole. Haier Zhijia was selected as the first batch of digital pilot enterprises in China, ranking first, which is the latest achievement of COSMOPlat industrial Internet platform in the digital transformation of kaos-enabled enterprises. It is reported that kaos COSMOPlat has been ranked first in the dual-platform industrial Internet national team for four consecutive years.
Haier Zhijia was shortlisted for the demonstration list of digital pilot enterprises with the third manufacturing paradigm of one person and one collar. The management concept featuring "one person, one person" has always been a distinctive label for Haier wise men to lead the manufacturing industry in China. It has changed the management organization model and business model of traditional enterprises, and realized the transformation from digital to digital enterprises through four digital reconstructions of objectives, organizations, mechanisms and processes.
Specifically, all staff focus on improving the first experience of users and the first efficiency of the platform. Haier Zhijia has built platforms such as digital R&D, digital lean manufacturing, digital marketing, digital quality, digital logistics and digital services, and established a whole-process operation system of platform design, intelligent manufacturing, networked collaboration, personalized customization, service extension and digital management.
On the digital R&D platform, Haier Zhijia's global new product design cycle was shortened by 30%, and the design cost was continuously optimized in the third quarter. Driven by digitalization, Haier Zhijia's R&D process is transparent and efficient, making its scientific and technological strength continue to lead. According to public information, Haier Zhijia is the only enterprise in the industry that has achieved full coverage of national innovation platforms such as State Key Laboratory, National Engineering Research Center and National Manufacturing Innovation Center. At the same time, it obtainedNo. 1 in four scientific and technological fields, includingNo. 1 for invention patents,No. 1 for standards andNo. 1 for industrial design awards. In particular, Haier Zhijia won 16 national scientific and technological progress awards, accounting for 2/3 of the total number of awards in the industry.
On the digital lean manufacturing platform, Haier Zhijia pays attention to using digital means to improve the efficiency of intelligent manufacturing, procurement, supply chain and logistics, and the logistics efficiency of the park is improved by 30%. Thanks to this, Haier Zhijia has achieved a leading position in many industries: it has the first lighthouse factory in the industry and the largest number of industries; It has the only smart park in the world that won the Industry 4.0 Award.
On the digital business platform, Haier Zhijia upgraded its business model from offline to online through the digitalization of six platforms: customers, users, products, services, marketing and logistics, and reconstructed it through digital means around the whole life cycle of consumers' purchase, use and service, thus improving the user experience and repurchase rate. In the first three quarters, Haier Zhijia added 32.25 million new members, a year-on-year increase of 64%.
At the same time, Haier Zhijia also actively creates new business around the user experience. Casarte, its high-end brand, continuously meets users' needs for high-quality life through high-end intelligent scenes, and has occupied an absolute leading position in the high-end market for six consecutive years.
In the Internet of Things era, Haier Zhijia released the world's first scene brand Triwinged Bird based on the new smart home format formed by digital commerce. Tri-winged Bird continuously enlarges the user's value by relying on five core abilities: intelligent brain ability, scene scheme ability, store operation ability, 1+N delivery ability and digital tool ability.
With the deepening of digital transformation, Haier Zhijia's rate is also constantly optimized. The financial report shows that in the first three quarters of this year, the overall rate of Haier Zhijia was optimized by 0.8pct, which has been declining for three consecutive years, which also provided a strong endogenous driving force for the high-quality growth of Haier Zhijia. At the same time, in the third quarter of 2022, Haier Zhijia achieved a strong double growth in revenue and profit, and the profit growth rate was twice that of revenue, especially in the third quarter of a single quarter, the net profit returned to the mother increased by 20.3% year-on-year.
There are no successful enterprises, only enterprises of the times. In the era of Internet of Things, Haier Zhijia, a digital enterprise in transition, has accelerated the global leadership of smart home eco-brands and continued to provide users with a smart and beautiful life.
Want to know more financial news in real time, please pay attention to us.