With the rapid development of e-commerce, live broadcast has slowly entered the e-commerce circle. Live broadcast is actually a very good way of promotion. It can not only increase one's popularity and Store popularity can also increase sales. So how should we promote Pinduoduo when we do live broadcasts? Any tips? Now Duoduo Master Toolbox will explain it to you.
1. Pinduoduo’s live broadcast promotion and traffic methods
We know that Moubao, Xiaohongshu, and Douyin Kuaishou have successively arranged live broadcasts. It can be said that live broadcasts have become the trend in 2019. Of course, there are Different voices are saying that live broadcasting in 2019 is just like real estate speculation in previous years. The popularity is copied by marketing accounts, but the top anchors did have sales of several million in the 60s, which makes people jealous.
Whether the popularity of live streaming in 2019 is due to speculation, in fact, we only need to ask ourselves to know.
Do you know how to watch live broadcasts?
In fact, no matter pictures and texts, live broadcasts, or short videos, we can regard them as media for disseminating information. Their updates and iterations are just for It is more in line with people’s habits of receiving information.
For example, after working all day, as a night owl, I want to chat with the people around me, but I am worried that others are already asleep. At this time, whether it is a talent live broadcast, a foodie live broadcast or a sales live broadcast, they are all great ways to pass the time.
Although Pinduoduo’s live broadcast has been open for some time, most of the live broadcasts are done by the “lady boss” herself. Unlike Xuebao, which has live broadcast experts, although during the live broadcast, there may not be a professional anchor who can speak well. , but the win is kindness and understanding of the product, which can be regarded as an innate advantage.
Some time ago, the platform directly rewarded businesses with 500 yuan red envelopes to stimulate merchants to participate in live broadcasts, which proves the importance the platform attaches to live broadcasts.
When the media through which we receive information is changing and the platform’s wind direction is tilting, we must also feel the wind direction in order to stand in the wind.
Recently, I have been chatting with many Pinduoduo merchants about live broadcasting, and I also have some insights of my own, so I will share it with you here. Ha ha ha ha.
①The purpose of live broadcast
For merchants: one is to directly sell goods and increase sales, and the other is to introduce products to consumers.
I won’t go into details about the first purpose of merchants. Let’s mainly talk about the second one. We know that for manufacturers selling food, when they release new products, they usually go to offline supermarkets. Sending shopping guides to introduce new products, in fact, our live broadcast can also achieve this purpose, which is to introduce new products to consumers to test the market's reaction and expand new sales channels.
For consumers: First, the discounts in the live broadcast room, second, the direct experience of using the product, and third, the appearance to pass the time.
For the platform: In fact, live broadcast can also be regarded as a kind of content production. While watching the live broadcast, consumers are also extending the time of using the APP and increasing user stickiness.
We understand the purpose of the three parties. In fact, both the anchors of the live broadcast room and the product layout should have a clear understanding. All layouts are centered around the purpose. After all, who would work so hard to do e-commerce if they don’t make money?
At the same time, I would like to remind everyone that it is best not to start a live broadcast just for the sake of starting a live broadcast. It has no effect, no purpose, and no layout. It is a pure waste of time and energy. Do things with purpose and no rules. It is difficult for a store with systems and reward and punishment mechanisms to achieve long-term success. After all, a store is not the business of one person, but the concerted efforts of everyone.
How to promote Pinduoduo live streaming?
2. Pinduoduo Live Broadcasting Skills
1. Set up a contrasting personality
Anchors can break rules and inherent ideas. For example, many people think that lipstick is only for girls. , but Li Jiaqi did the opposite and tried lipstick colors in person, which could easily attract consumers' curiosity and freshness. If the anchor sells men's clothing, the female anchor can be shown wearing men's clothing. This strong contrast may bring about a completely different effect.
2. Introduce topics and discuss current affairs
If the anchor only relies on appearance to attract fans, it can no longer meet the needs of the audience. There must be content in the live broadcast room to attract fans. Audiences love it.
At first, there were not many viewers in the live broadcast room, so the anchor could not just promote products, but promote himself. The anchor made topic scripts in advance, introduced some hot topics during the live broadcast, discussed current affairs with fans, and used his high emotional intelligence and high Use wisdom to attract the audience, so that the content in the live broadcast room will not be too monotonous. The anchor can greet fans enthusiastically and interact with fans in the comment area, and can share the news he saw today or a good song. Let fans stay because of the anchor's charisma.
3. Fixed live broadcast welfare time
The anchor must make an appointment and remind the next broadcast time when starting the broadcast, and try to avoid starting the broadcast in the morning and then starting the broadcast in the afternoon the next day. The anchor insists on live broadcasting within a certain time period every day. Don't ask the audience to watch the live broadcast according to your time, but cater to the audience's habits. In addition, the anchor can distribute benefits at a fixed time in the live broadcast room, so that the audience knows that you will definitely distribute benefits at this time. Even if they do not have time to watch the live broadcast, they will come to grab the benefits, thereby increasing the popularity of the live broadcast room.
4. Cooperate with platform activities
During the platform’s major promotion activities, merchants must extend the live broadcast time to absorb the traffic of the major promotion, so that consumers can detailedly understand during the live broadcast. Understanding product information and actively answering audience questions in the live broadcast room can save consumers time and energy in understanding the product and better improve conversions. Consumers who purchase goods by watching live broadcasts also greatly reduce the return and refund rate.
Live broadcast is a way of promotion that can win many things with one stone. Friends, you must seize the opportunity! Promote your own micro store well!