Like other brands, Huawei's low-end mobile phones are also increasing in price due to cost factors.
The higher the price of Huawei's high-end mobile phone, the higher the cost, but the chip is self-developed and should be cheaper, not to mention its research and development cost should have been basically finished. However, the newly launched mobile phones, such as those in P40, are also the results of technology research and development, that is, they have incurred costs and must be included in the price. This is no exception. Other mobile phone manufacturers do the same. However, due to the lack of high-end brands in domestic mobile phones, only Huawei's high-end mobile phones have a large sales volume, which can compete with Apple mobile phones and Samsung mobile phones, and many users want to buy them. Therefore, the problem that Huawei's high-end mobile phones are becoming more and more expensive is particularly conspicuous.
As for the idea of arbitrarily raising the price, it is for friends, for space, not for consumers. Consumers naturally want low prices, even high-end mobile phones, especially high-end mobile phones, including Huawei, Apple and Samsung.
Huawei's mobile phones are getting more and more expensive. I think there are two main personalized reasons.
The first is positioning. It is mainly used to sell to high-end mobile phone users. In fact, high-end mobile phones of Apple, Samsung or other mobile phone manufacturers are also positioned in this way, so the price is naturally expensive for low-end mobile phone users, but high-end mobile phone users don't think so. This is also the reason why Apple mobile phones have been selling well.
The second is to occupy the place. In other words, for Apple mobile phones and Samsung mobile phones, everyone also said that Huawei regards Apple and Samsung as its main rivals, which means that Huawei uses high-end mobile phones to play. According to reports, Huawei's market share of high-end mobile phones is not comparable to that of Samsung or Apple, and there are many apples in terms of profit. Generally speaking, Huawei mobile phones are at least getting better and better, and getting closer and closer to Apple mobile phones.
Let's take a look at Apple's mobile phone.
Although Apple's mobile phone is not getting more and more expensive because there are more and more other smart phones with superior performance on the market, why is it still expensive? There has been a consistent statement for a long time. When I think about it, these statements are more and more like talking about Huawei's high-end mobile phones.
There are three kinds of statements or reasons or reasons. One is that Apple's brand value is great, that is, its premium ability is great. Since the release of the iPhone in the Steve Jobs era, its good reputation in the world has not been greatly reduced, although the lack of innovation in the Cook era has also been unanimously criticized; The second is that the ios system is smooth and unique, accounting for half of the country. Other mobile phone manufacturers customize their own UI based on Android system. The third is user stickiness. Users who are used to using the iPhone will not easily switch to Android phones. After all, the mechanisms of the two systems are different. In the early days, it was the Android mechanism that caused Android phones to rely heavily on hardware performance and had the problem of slow card processing. This impression still exists today, although the fluency of using Android phones is not worse than that of ios.
Think again, are these statements about Apple's mobile phones like talking about Huawei's high-end mobile phones in the future?
Apple's mobile phone used to be the most expensive because so many people were willing to pay for her sense of quality. Does Huawei's high-end mobile phone have such a sense of quality now?
Why is Huawei mobile phone expensive?
Huawei's current products have actually covered all the price points of high, medium and low end. As for why high-end machines are getting more expensive, there are too many factors, but what is certain is that they have a lot to do with Apple and Samsung.
1. In recent years, the sales of Huawei mobile phones are getting better and better, which makes Huawei mobile phones have premium ability, so the price of high-end mobile phones is increasing year by year.
2, mobile phone configuration is getting higher and higher, increasing costs. For example, the early Huawei Mate series only had a single camera and did not support waterproofing. Now it has been improved.
Huawei needs profit to support R&D.. Huawei's investment in R&D is huge. Only by making enough profits can we enter a virtuous circle. Otherwise, without R&D investment, Huawei's products will become mediocre.
4. The price of Apple's Samsung mobile phone has increased, especially Apple's mobile phone. At present, Huawei's mobile phone pricing still has to avoid Apple. If the price of Apple's mobile phone does not increase, it will still sell for 5-7 thousand yuan. Obviously, Huawei's mobile phone pricing is not in this range and will return to the pricing range of 3-5 thousand yuan.
Therefore, Huawei mobile phones are becoming more and more expensive. Personally, the most important thing is determined by the market. First, the price of Apple's mobile phone has also increased, leaving a higher pricing space for mobile phones; Secondly, the sales of Huawei mobile phones are getting better and better. Even if Huawei raises the price, consumers are still willing to pay the bill.
Huawei and Glory have high-end, mid-range and low-end product lines. You have a good eye. Do you like Mate series or P series?
1, Huawei brand is a direct competitor of Apple in China market and international market, and it is a high-end brand. Have you ever seen a cheap high-end brand? If one day Apple suddenly shouts: Pass by, don't miss it, 999 one! Guess how many people will throw away their apples? [yi tooth]
Have you seen Ren's famous interview?
Regardless of the pricing strategy at home and abroad, Huawei brand adheres to the principle of leaving competitors alive, because Huawei believes that only sufficient and strong competition can promote scientific and technological progress. In 20 19, the total market share of Huawei and Glory in China market exceeded 40%. If the prices of Huawei P series and Mate series are lowered, it will undoubtedly further squeeze the living space of other brands. How do other brands survive?
Therefore, we should treat the brand's pricing strategy with a correct attitude, instead of always thinking about paying Kia for Rolls-Royce cars.
What exists is reasonable. The same is true for P series and Mate series.
From the perspective of why Huawei's mobile phones are becoming more and more expensive, Huawei is the only domestic mobile phone brand that has successfully impacted the high-end mobile phone market.
For Huawei, Huawei P series is undoubtedly Samsung's S series, and Huawei Mate series is Samsung's Note series. From the marketing point of view, Huawei's operation in the high-end market is undoubtedly successful.
"I didn't have the money to buy Huawei before, but now I don't have the money to buy Huawei" has long been a old terrier sentence. Huawei's rising prices have also puzzled many consumers. So what is the internal reason?
For the mobile phone industry, although the low-end mobile phones with relatively large sales volume have brought a certain market share to mobile phone enterprises, they cannot bring better profits.
But relatively speaking, high-end opportunities with small sales volume bring good profits. And with the price increase of components, the profit of low-end machines will be lower and lower, and even become a chicken rib. If you don't do it, you will lose a lot of users and market share. You won't make much money if you go on doing it. Therefore, Xiaomi has gradually increased the price of low-end machines.
To sum up, it makes sense for Huawei to successfully enter the high-end mobile phone market as a domestic mobile phone brand by virtue of its own advantages. At present, Huawei's mobile phone sales have reached the first level in China and the second level in the world.
These are all related to Huawei's continuous R&D investment, correct brand building and product quality improvement. Finally, domestic mobile phones have become better and better in recent years. I hope that domestic mobile phones can successfully enter the high-end mobile phone market like Huawei.
The above are personal opinions, and everyone is welcome to express their opinions.
There are indeed many people who say that Huawei mobile phones are getting more and more expensive, but I don't know how many people who say that Huawei mobile phones are expensive have thought about why Samsung sells this expensive and iPhone sells this expensive. If these people can understand that Samsung and Apple can sell such expensive mobile phones, I think they can also understand that Huawei's mobile phones are getting more and more expensive!
1, why is Samsung Apple so expensive?
For the high prices of Samsung and Apple, I think many people will give their own reasons, such as Apple's good mobile phone, smooth system, excellent hardware performance, Samsung's good mobile phone screen and its own industrial chain. However, can this be the reason why Samsung and Apple are expensive? I don't think so!
The cost of iPhone has been exposed earlier (the material cost of iPhone 1 1 is only 1500 yuan), which is far lower than its selling price. Samsung has its own industrial chain, which can manufacture semiconductor chips or factories, screens, memory chips and other equipment, but isn't it better to control costs and reduce prices with its own industrial chain? Why is it getting more and more expensive?
Obviously, although Samsung and Apple's mobile phones are expensive and cost-related, they are not the point. The real core lies in brand premium, just like luxury goods, the same factory materials, different brands are completely different prices.
An important factor that Huawei is selling more and more expensive now is actually the brand. Its high-end flagship models, including some glory sub-brand models, have been recognized by domestic users, and the majority of users are willing to pay higher prices for this brand.
2. Cost as a secondary factor pushes up the price.
Of course, among many factors that Huawei's mobile phones are becoming more and more expensive, cost can also be counted as a secondary factor.
At present, most of the chips in a Huawei mobile phone have been replaced by self-developed products, and the research and development of these products obviously requires a lot of money. At the same time, the level of chip research and development in China itself is in a backward state. If we want to catch up with the technology of our friends, we must recruit people and recruit them, and high-end talents are obviously for our use!
You see, Huawei has its own R&D centers all over the world, and quite a few overseas employees are locals. The cost of these people in developed countries in Europe and America is certainly not low. In addition, let's take a look at Huawei's domestic employees. The annual income is the envy of most people. The monthly income is not high and the year-end performance bonus is not too high. These people's wages are all costs.
Again, after the US banned Huawei last year, many Huawei employees had to work overtime to cope with this unfavorable situation. At the end of the year, Huawei gave these employees a bonus of 2 billion yuan, which is indeed one of the costs.
Views of Lscssh technical officials:
Based on many factors, it seems to me that Huawei's mobile phones are getting more and more expensive, that is, the products are getting better and better, and the recognition of domestic users is getting higher and higher, thus pushing up its brand premium ability. In addition, since last year, Huawei's investment cost in R&D has also increased rapidly. De-Americanization is not only lip service, but also requires huge financial and human support.
First, it is undeniable that Huawei's mobile phones are getting better and better, and the configuration is getting higher and higher. People have their own CPU. Do you think he still uses other people's CPU to produce mobile phones? Huawei spends tens of billions on R&D every year. So it will be very expensive. The second brand advantage, with the gradual replacement of the first throne of Apple technology, Samsung has become a bomb, and mobile phones such as Xiaomi, vivo and oppo are restricted by chips. Huawei's own brand has reason and strength to sell this price, and high-end machines are not only expensive.
It's an honor to answer questions here. I hope my answer can help you.
Because Huawei's mobile phone has core competitiveness, it is the only enterprise in China that can compete with Apple Samsung. As we all know, the profit of Apple's mobile phone is the highest in the industry, and its sales volume is also the first in the world. Why do people buy it so expensive? Because the fluency of ios system is impeccable, it is worse than Android, and so is Huawei.
Kirin series chips were developed as early as 10 years ago. Now Kirin chips can even compete with Qualcomm chips, the most powerful chip in the world. In the international market, except Huawei's own chips, other mobile phone manufacturers use Qualcomm's chips, and even Apple uses Qualcomm baseband. In fact, at that time, Huawei could have used Qualcomm's chips to fight the price war with domestic mobile phones, just like other domestic mobile phone manufacturers, but it didn't, because the core technology was controlled by people, and it was always pinched by people. Suppose one day you suddenly choke your neck, wouldn't it be all over? Huawei is well aware of this truth and is determined to develop its own chip baseband, which has made it brilliant today.
At present, most domestic mobile phone manufacturers focus on price wars and pursue cost performance. If Huawei sells as cheaply as they do, how can other mobile phone manufacturers live? Therefore, Huawei chose to take the high-end flagship route and leave the living space at the bottom to other mobile phone brands. Take Huawei's Mate and P series, both of which are based on high-end flagship markets and have relatively high configurations. If the price is pressed to the same level as a certain meter, how can a certain meter be arrogant? "This is the same root, why rush to speculate with each other" also reflects Ren's foresight.
To sum up, the high price of Huawei's mobile phones means high profits, so that we can have money to invest in research and development and consumers can constantly experience new technologies. Moreover, the number of internal components of the newly released 5G mobile phone this year is nearly three times more than that of the 4G mobile phone, which has increased a lot in terms of cost alone, and the price increase of mobile phones is also a matter of course. Technology is constantly improving, and technology is also iterative. Under normal circumstances, the newly released digital products will definitely have bright spots, and the price will generally be higher, but it will also be followed by the price reduction promotion of the previous generation products. If you think the price is expensive, you can wait until the promotion.
Haha, after reading so many answers, I feel like crap. It's all generalities. Didn't say the root cause of the more expensive mobile phone. Although Huawei's mobile phone was very expensive when it was first released, did you find that one year later, even less than one year later, the price was almost halved and the price dropped by nearly half? What is the reason?
In fact, the more expensive the mobile phone, the more and more components are integrated on the chip, and some insiders have calculated an account. How many nanometers of chip processors have the highest cost performance? About 40 nanometers, which is why at the end of last century, Singapore's semiconductor industry was very prosperous, but now it is not very good, because the philosophy of some companies in Singapore is to pursue high cost performance, that is, to put it bluntly, to spend less and earn more. Therefore, below 40 nm, with the increasing integration on the chip, the investment of equipment will increase, resulting in higher and higher costs.
Moore, the founder of Intel, once said that "every 18-24 months, the number of transistors integrated per unit area of a chip doubles and the performance doubles under the premise of the same price". In fact, Moore's Law was technically invalid in the real sense around 2003, but "Moore's Law" was barely maintained by piling up, so in fact, the mobile phone just came out because it was expensive. After all, we are constantly optimizing and upgrading all aspects of performance, never considering whether consumers need it. On the other hand, because every other year or so, all aspects are being optimized and upgraded, so the products released more than a year ago must be reduced in price!
When you say expensive, you should mean that the money spent is increasing, but you have never considered how much it will be if calculated according to inflation. We calculate according to the inflation rate of 5% given by the bank in the past 20 years. How much was a mobile phone that cost 5000 yuan ten years ago? It's 3069 yuan! Don't forget, workers' wages and all aspects of costs are calculated at more than 5%, so the price increase is understandable!
Generally speaking, consumers actually pay for many technological innovations, and it is possible that this function is basically useless!
A few days ago, Huawei's new P series products were officially released, bringing three models, namely, small-screen P40 and large-screen P40 Pro, and a P40 Pro+ with unprecedented camera strength for the first time. The three mobile phones have been fully upgraded in terms of design, system and audio-visual effects.
Of course, the whole conference didn't do much publicity on performance, because there are still some minor regrets about P40 series. Due to Huawei's unilateral decision-making mistakes, when developing Kirin 990 series chips, it was not expected that LPDDR 5 memory would be commercialized so quickly, so all Kirin 990 series did not support LPDDR 5, so P40 series could only use LPDDR 4x with weaker performance.
It can be said that this is the biggest slot of P40 series. After all, the flagship phones of major mobile phone manufacturers have been equipped with LPDDR 5 memory this year. Huawei mobile phones are indeed different from other domestic manufacturers in this respect, which may become one of the main reasons why P40 series will not be paid by consumers in the future.
Of course, what is worthy of recognition is the camera strength of P40 series, to be precise, the camera strength of P40 Pro, which can achieve 5 times optical zoom, 10 times hybrid zoom and 50 times digital zoom. P40 Pro+ supports 10 optical zoom, 20 hybrid zoom and the highest 100 digital zoom, which is simply a "cosmic behavior".
Of course, the price is also "breaking the sky". This is the first time that Huawei has launched the Pro+ version, and it is also the follow-up behavior after Samsung launched the S20 Ultra with better camera performance. As for the overseas price of P40 Pro+, the official version is 8GB+5 12GB, and the price is 1399 euros, which is about 10900 RMB.
Obviously, the price of P40 Pro+ National Bank Edition may also become the first "breaking 10,000" model of P series, because it is not excluded that Huawei will launch the National Bank Edition 12GB+5 12GB. Seeing this, I believe many people will have a question. Why is Huawei's mobile phone more expensive now?
I think one of the main reasons for Huawei's price increase is that its wings are hard! Huawei used to be low-end. That's a manufacturer that sells mobile phones in cooperation with operators. At that time, the price was very cheap, almost only relying on the quantity of operators, and the profit was pitiful. Huawei naturally realized that this road was not desirable and immediately went to the road of "self-research".
Chip projects bear the brunt. Later, Hess lived up to expectations. The products finally stood in the mainstream market and were highly recognized by users. Later, Huawei focused on developing new fields such as camera, fast charging and wireless charging, and achieved quite good results.
Relying on these advantages, Huawei has gradually opened up the high-end market, firmly established its mainstream position in the market, and has the strength to compete with Samsung and Apple in the high-end market. Later, the price of Huawei's mobile phones became higher and higher, and the profits were getting richer and richer. Everyone is willing to pay for Huawei, just raising the price year after year.
After all, Huawei has never been a cost-effective brand. Huawei is taking a high-end road. How to go to Samsung S series and Note series, Huawei will go. This is a weather vane and a cash cow. At a time when both Samsung and Apple are raising prices, how can Huawei highlight its advantages without rising to a standard? What do you think of this?
After reading some analysis, the basic point of view is generally correct, but not complete. I also tried to make a simple analysis.
Regardless of the performance and quality of Huawei's mobile phones, in terms of price, in the smart phone industry in the past decade, mobile phone products with relatively low prices or high cost performance are basically China brands. After Xiaomi held high the banner of "cost performance", China Kulian, which originally competed with foreign mobile phone brands such as Motorola and Samsung, also started the bargaining mode, which promoted the rise of domestic mobile phones, and at the same time, made China mobile phone brands fall into a long-term "low price" state.
In the past few years, Samsung, Apple, LG, Sony and other international brands have basically adopted high-priced strategies. LG and Sony have gradually declined due to industry integration, while Samsung and Apple have become enduring giants in the field of smart phones with their industrial chain layout and resource integration capabilities.
If you want to enter the high-priced range, you must have your own unique positioning in the technical field, need strong resource integration ability and low dependence on external core technologies.
Among domestic mobile phone manufacturers, only Huawei can do it at present.
So to some extent, we think that the price of Huawei is getting higher and higher, and the comparison targets are other mobile phone brands in China, such as Xiaomi, OPPO and VIVO. But in fact, we really have to compare the price with Huawei's two mobile phone brands, Samsung and Apple.
Comparing their main models, we can find that the price of Huawei is not high.
In the field of smart phones, in terms of technical strength and industrial layout ability, the first echelon is only Apple, Samsung and Huawei, and the second echelon belongs to Xiaomi, OPPO and vivo.
Some interviewees mentioned that Huawei's R&D cost is high, so Huawei's mobile phone is expensive. I beg to differ on this point.
It can be said that Huawei's high R&D expenses have created Huawei's technical strength and software advantages in consumer electronic hardware, and these advantages have formed a product premium, but this is not the main reason why Huawei's mobile phone is higher than other flagship mobile phones in Snapdragon.
In this year, or in the last two years, Huawei's industrial chain resources have been impacted by the United States, which will inevitably increase the procurement cost of Huawei's supply chain. At the same time, in the past two years, the prices of electronic components such as PCB, MLCC, screen, battery and camera components have continued to rise, and the components used by Huawei are also excellent.
These cost increases, as well as strict product quality control, investment in Huawei interactive system and continuous optimization of software services, have contributed to the overall cost increase.
In addition, Huawei is not radical in hardware selection, such as screen refresh rate and flash memory. Huawei will not apply the latest technology to its flagship models soon. Of course, it is not that the latest technology is not fragrant, but that the price increase brought by this rising cost is meaningless to consumers. Now the hardware basically has the problem of excess performance. From this perspective, Huawei actually has more room to raise prices.
In fact, not all Huawei models are getting more and more expensive, but some flagship models have this phenomenon. However, it should be noted that the target audience of the flagship model is actually high-end business people, technicians and the middle class. They have more stringent requirements for smart phone products and higher spending power.
Under this setting, Huawei's flagship model will definitely adopt strategies such as high brand exposure and high brand premium to enhance the image of mobile phones to match the social status of mobile phone owners. Therefore, Huawei mobile phones naturally take the high-priced route under such circumstances.
At the same time, because of different positioning, Huawei will also lay out other aspects, such as the glory brand that focuses on young people, so the price and hardware configuration basically match the target population.
The increase in domestic pricing is also due to the simultaneous increase in the income of the target population and the simultaneous increase in hardware configuration.
Finally, I have to mention that Samsung's financial report in 20 19 may be even worse if it is not targeted by the United States. It is hard to say whether even Apple's sales growth is positive.
Huawei's "sniper" in the field of high-end mobile phones is likely to affect Huawei's progress in other fields, thus adversely affecting China's consumer electronics industry and semiconductor industry. This influence is not a question of how much money you earn.