The patent abstract shows that the utility model discloses an intelligent heating noncombustible electronic cigarette with adjustable heating temperature; At the same time, it can collect the information of heating nonflammable electronic cigarette and users' smoking and display it on the user terminal to help users master their smoking situation.
In the view of Ou Junbiao, president of E-cigarette Industry Association, it is the general trend for a wholly-owned subsidiary of China Tobacco Corporation to enter the e-cigarette market.
"The reasons why China Tobacco Company entered the e-cigarette industry are mainly divided into three points. First, it needs to be in line with international standards. Murphy, an international tobacco giant, launched IQOS in 20 14, and achieved good sales in Japan and other markets. Second, it is necessary to reduce tar and harm. The heated products do not burn, but release effective components in the carbonization process, which greatly reduces tar release. Reducing tar is to reduce harm, which is beyond the reach of traditional cigarettes. The third is the need for technical reserves and product reserves. China tobacco has a complete industrial system, and the research on new tobacco has never stopped. It has deep technical reserves and numerous product reserves in related materials, formulas, processes, equipment, intellectual property rights, industrial chain, market research and other fields. " An industry insider engaged in the e-cigarette industry analyzed.
At present, electronic cigarette products on the market are mainly divided into two categories according to the smoking principle. One is that heating electronic cigarettes does not burn. The main principle is low-temperature heating, which releases smoke by heating new tobacco. The main feature is that it is necessary to insert a new kind of tobacco similar to cigarettes, that is, IQOS；; The other is an electronic cigarette atomized by cigarette oil, which is atomized by electric heating to produce smoke, such as York.
Accelerate the survival of the fittest
Ai Media Consulting analysts believe that from the short-term prosperity of 20 19 to the cold winter in early 2020, the e-cigarette market will usher in a wave of elimination matches, small brands with insufficient competition will be eliminated, and some leading enterprises in the e-cigarette industry will try to seek overseas market growth.
According to the data, in 20 19, the e-cigarette market in China reached 7.86 billion yuan, and it is expected to exceed 9 billion yuan in 20021year. 20 19, 1 1, the relevant state departments began to tighten the control of e-cigarettes. 20 1 9165438+1October1,the State Tobacco Monopoly Bureau and the State Administration of Market Supervision issued the Notice on Further Protecting Minors from E-cigarettes, urging e-commerce platforms to close e-cigarette shops and take off e-cigarette products in time. Subsequently, the eight departments of the state jointly issued the Notice on Further Strengthening Tobacco Control among Teenagers, warning all kinds of market players not to sell e-cigarettes to minors, especially not to sell them through the Internet. In addition, the State Tobacco Monopoly Bureau and the State Administration of Market Supervision have also issued a notice saying that from July 10 to September 10 in 2020, e-cigarette information on the Internet, e-cigarette physical stores and e-cigarette vending machines will be thoroughly cleaned up.
With the strengthening of online sales supervision, some e-cigarette companies began to expand overseas. 20 19 12.5, Doo, a domestic e-cigarette brand, recently reached an exclusive strategic cooperation agreement with Indigo, an e-cigarette distributor under Cali Group of the United States. The two sides will set up a joint venture company in the United States to participate in the strategic investment and development of the American market.
In July 2020, Small, the first electronic cigarette, officially landed in Hong Kong stocks. According to the prospectus previously issued by Small, the maximum amount of funds raised in this listing will reach HK$ 76,543.8 billion, or about RMB 6.5 billion. The data shows that from 20 16 to 20 19, the direct and indirect income of products sold to the United States accounted for 55.4%, 49.9%, 52.4% and 46.5% respectively. It is also reported that 80% of Small's products are sold to Europe, America and Japan.
In the eyes of the industry, the variability of e-cigarette technology determines the diversity of e-cigarette products and the uncertainty of future products. This is not only the dilemma of supervision and regulation, but also the opportunity to innovate and try. At the same time, due to the blessing of some e-cigarette enterprises by capital, the competition in the e-cigarette industry will be more intense in the future.
The market needs standardization
"China Tobacco Corporation's entry into the e-cigarette industry is expected to accelerate the development of the e-cigarette industry in the direction of standardization and standardization." Economist Song Qinghui said.
According to the data of Tianyancha Professional Edition, at present, there are 35,000 domestic enterprises whose names or business scope include "e-cigarettes and electronic atomizers", and the enterprise status is e-cigarette related enterprises that are operating, existing, moving in or moving out. From the perspective of enterprise types, 52% of affiliated enterprises are limited liability companies, and 46% of affiliated enterprises are individual industrial and commercial households. Judging from the registered capital, nearly 80% of e-cigarette related enterprises have a registered capital of less than 2 million yuan.
With the increase of entrants, industry chaos emerges one after another. While selling electronic cigarettes online, some enterprises are still taking risks. In addition, at the "315" party on 2065438+09, according to CCTV reports, e-cigarettes will also release harmful substances, endangering the health of smokers and passive smokers. The nicotine content of some electronic cigarettes is not standardized, and some nicotine content exceeds the standard. Smoke liquid contains formaldehyde, propylene glycol and glycerol.
An employee in the e-cigarette industry who did not want to be named said: "With Shenzhen as the processing base, there are thousands of business entities related to e-cigarettes around the world, and behind this is the huge global demand. There are many e-cigarette brands on the market at present. In the absence of relevant standards in China, with the increasingly fierce market competition, small enterprises such as production design and insufficient brand ability will be eliminated. "
China E-cigarette Industry Value Insight Report 2020 pointed out that the emergence of e-cigarette products promoted the rapid growth of enterprises related to the industrial chain, and at the same time promoted the expansion of the tobacco industrial chain, which promoted the tobacco industry to create a good industrial ecology; And together with * * * to provide harm-reducing and safe electronic cigarette products for the society. E-cigarette enterprises cut into R&D, design, production, sales and other processes to reduce gas emissions such as carbon dioxide and energy consumption, which is of positive significance for China to achieve carbon neutrality and ecological sustainable development.