My cross-border e-commerce log 15: Amazon novice FAQ 1

1. Can I register for Amazon as an individual?

I didn't know what happened before, but now, I suggest not to be an individual seller, but to register with company information.

The reason is that it is difficult to register an individual's identity, and the subsequent review is even more difficult.

once the second trial is triggered, any link will not pass unless sufficient evidence is provided. So it's easier to register a store with company information.

This is mainly because many individual sellers didn't obey the rules in the early stage, just like some domestic platforms, they maliciously followed and even sent empty packages, which seriously damaged Amazon's corporate image. Therefore, Amazon has become more and more strict with individual users. Now many investment managers will directly reject individual sellers' applications, because they know that it is difficult for individual sellers to pass.

Moreover, it is actually very simple to register a company now, which costs less money, has more rights, and professional sellers have more traffic support. Why apply for individual sellers?

2. Can I sell and sell?

of course, but do you think you can sell well?

do you have any experience?

it's almost like asking for death for a novice to do and sell.

and it's very contemptible to follow and sell, because every friend who is serious about making Amazon stores really hates to follow and sell.

but Amazon advocates selling, as long as you are a regular product.

So, I want to tell you seriously, although it's fun to sell together for a while, it's a crematorium.

There is no future to sell together.

first, the era of follow-up has passed.

second, Amazon's rules on follow-up selling are getting more and more perfect.

thirdly, the brand awareness of sellers is getting stronger and stronger.

So now, there is not much room to sell, so you have to sell forcibly, unless you have multiple accounts to use, and you are not afraid of death.

because now the success rate of brand sellers is 1%.

if you want to get along with Amazon for a long time, you must do a good job in operation, instead of always thinking about making quick money. It's not impossible to make quick money, wait until you have enough experience.

3. Is it necessary to attend the training course?

if you are really pure white, it is necessary to attend the training class.

In my communication group, many friends asked me many ridiculous and childish questions. Why? Because they don't know anything about Amazon.

you don't know the most basic things, and you don't understand them. How can you operate and operate in the later period?

So although many training courses can't teach anything, at least he will tell you the background operation of Amazon and the basic process.

another point that must be said is: you can participate in the training, but you don't need to spend too much money. You'd better stay away from those extreme classes, those that exceed classes and are tens of thousands of classes at every turn, unless you have ample funds. It's enough to find a cheaper class and learn some basic knowledge.

Of course, if you have a strong learning ability and execution ability, in fact, there are a lot of Amazon training courses online, video and text, and they are all free. Take your time, collect and sort them out by yourself, summarize and analyze them, and explore them slowly, so it will be better.

Finally, it is emphasized that although it is good to attend the training class, you must choose carefully. Many teachers in the training class will follow the book and may not know as much as you do. Some training courses simply sell software and tools, so keep your eyes open and choose a regular training company.

4. which station should I start from?

American station. Or the European station.

the American station has a big market, but it is an old station with fierce competition.

the European station is also very good, but after the brexit, it is more troublesome to operate because of tax increase and VAT.

However, Europe has many countries, a large population, good sales and better profits than the United States.

it's hard to do a good job in Japan unless you have reliable quality.

As for new sites, such as some sites in India and the Middle East, novice sellers had better not try them easily.

5. which products should I sell or choose which category?

Just like the physical shops around us, there are some good ones and some bad ones. Every day, new ones are opened and old ones are closed.

no one can give you advice on what kind of products to do or sell, so you have to make your own old ideas.

Many people always ask me what I sell in the group. Will I tell you? Tell you to add a competitor to yourself?

also, I just want to tell you what I sell. is it useful for you to buy similar goods? If others do well, you may not be able to do it. Because others know this product, you may not know it. It is more risky to make goods that you are not familiar with or understand.

I'll tell you now, I'm in the outdoor category, but there are so many outdoor products. Do you know which ones to sell?

Therefore, as a small white seller, you must not listen to others' advice on how to make money, so you decided to enter the business on the spur of the moment. At least you have a clear understanding and a clear plan before you enter the business. At least know what kind of products you do and sell first, right?

when all the shops are down and you haven't chosen a good product, you can only say that you are too blind.

But I still want to remind novice friends that toys, electronic products, maternal and child products, clothing, auto parts, it is best not to try easily, either there are a lot of predators, we can't squeeze in, or there are various restrictions that novices can't solve.

6. Is it better to register yourself or to register with the investment manager?

I am self-registered. Because I didn't know how to find the investment manager, or I didn't know which way to find the investment manager.

later, I learned something. I heard that it is better to register through the investment manager. First, the pass rate is high. Second, the investment manager will give traffic support. Self-registration is not easy to pass, and it is very likely to trigger audit.

of course, I've heard all these things, but I haven't experienced them. There is no guarantee of authenticity.

there are many ways to find an investment manager in Amazon. for example, some wechat Amazon exchange groups often have some investment managers, and for example, QQ Amazon exchange groups also have investment managers.

However, it should be reminded that many of them are fake investment managers or unofficial managers, and they actually need to spend money.

The most reliable way is through the official WeChat WeChat official account "Amazon opens a store in WeChat official account". Open this WeChat official account, fill in the relevant information, and a general investment manager will contact you actively.

this is the most reliable.

7. shall I do FBM first or FBA directly?

I have written related articles and talked about this issue in videos before. Friends who need it can click to enter my home page to view relevant contents.

you can do either one first. FBM has less risk and less investment, but it will waste too much time and energy.

to directly do FBA, you need to stock up first, which requires a lot of capital investment, but it saves time and energy, and is more convenient and fast.

so whether you want to be FBM or FBA depends on yourself.

bottom line: if you have experience and money, trust your own vision and your own products, of course, do FBA directly, otherwise, start with FBM.