1, pattern design
In fact, it is feasible to choose whether to use China enterprises or register overseas companies, but personally, the mode of registering overseas enterprises is more beneficial to the future valuation and capital operation of enterprises, so how to register? First of all, you need to find an agency or a local accounting firm to register an overseas company. It's not as difficult as you think. You can register an overseas company by providing a legal person passport or identity certificate. The charge is not high either. The quoted price of the registered company is 95 pounds. Of course, you also need a business address of the destination country. This fee is very flexible. Generally speaking, it starts at 65438 +050 a year, and the application time is not long. 1-3 working days.
When looking for an intermediary to register, be sure to ask if there are any follow-up services, such as value-added tax registration and foreign bank account opening. If not, the registered overseas company is just a fake.
2. Set up self-operated or choose a third-party overseas warehouse.
Let's talk about forming a local team first. If your goods are mainly medium and large goods, it is likely to be shipped by sea. At this time, you may need local contacts to help you arrange storage. If the quantity of goods is small, you can of course ask the customs clearance bank to handle it for you.
However, with the increase of the number of containers, it is obvious that this method can no longer meet the requirements of timeliness, and it is necessary to find local porters to arrange customs clearance, pay VAT, arrange trailers, unload goods in warehouses and so on. Another way is to choose a third-party overseas warehouse. Overseas warehouse is to help enterprises that are temporarily unable to build their own warehouses and have bottlenecks in domestic direct delivery business. Usually, the goods are too large.
Another advantage of choosing a third-party overseas warehouse is that "sellers don't have to bear the risk of renting warehouses without knowing the sales level of their own enterprises in China", because the third-party overseas warehouse is a professional warehousing and logistics team, which can solve complex problems from all sides and can be said to be the only way for China enterprises that have just chosen to do business abroad.
In the process of finding a local team, we must remember not to use foreign students as team leaders, because nationality is not an easy problem to solve, which often leads to many bottlenecks in the future development of the company.
3. Register a third-party sales platform account.
Registering a third-party sales platform is a key step in overseas sales. Many people want to build a vertical platform directly. This decision does not conflict with the use of third-party website platforms for sales, but complements each other. The third-party sales platforms mainly include Amazon, Yi Bei, Groupon, Wish, etc. You can also consider the domestic AliExpress platform. If you don't want to give up the B2B sales model, Alibaba is also a good choice. Third-party sales platform can also be used as the main channel for vertical website drainage. To register a third-party platform account, you can register with a China enterprise (for example, Amazon opens stores around the world) or a local company.
It is best to have your own brand. If you can have a good performance on the third-party sales platform, such as the top categories, you can drain it to your own vertical website.
4. Cultivate domestic sales team.
This is mainly to build an efficient sales team that can handle problems independently. Teams can be divided according to countries, such as Britain, France and the United States. It is best to have one or two players who have studied abroad for many years in the destination country, and they will bring the experience of purchasing habits and communication skills in that country.
If you think it is time-consuming and expensive to train your own team, you can also consider operating the company on your behalf, but it needs to be emphasized that "the operating company must have enough knowledge of your products and be able to provide various support to the manufacturers, such as the translation of instructions, the standardization of packaging, the product certification in this country, and the opinions on product function modification".
Finally, I would like to add that the key to the decision to open overseas markets is to conduct sufficient market research on our products to find out whether the products are competitive locally and whether there is a strong demand.
After the preparatory work is done, it is the selection of products. Let's first understand the idea of selecting products. Let's start with the categories of sellers:
Factory seller: has its own factory, is a supplier, and has strong production capacity and supply chain management ability. For this kind of seller, do you think I just need to sell my products to Amazon? But I want to give these factory sellers a suggestion: In fact, you can give full play to your own advantages, study the good products sold by Amazon, sell them well, see what you can do, and then see what the good and bad reviews are. Many traditional fields can sprout new entrepreneurial opportunities, and any industry has opportunities for transformation. Any industry is worth repeating.
Shop-type sellers: this kind of sellers also need to choose products, and it is easy to step on thunder when they are constantly distributing goods. Even shop sellers have to avoid the principle of product selection.
Boutique sellers: It's normal for such sellers' shops to have no more than 10 products, which is generally the case, or even only one product.
Then, from the perspective of boutique sellers, there are the following points to share the ideas of product selection:
The first point, the core and the most important point is that it is not good to make infringing products. What is infringement? For example, buying clothes, the pattern on the clothes is Mickey Mouse, which is the property right of Disney; Captain America's shield is on the clothes. This is the copyright of Marvel comics, and everyone should know it. In addition, there are technical patents, and similar copyrights of appearance patents should also be noted. This must not be touched. Once contacted, the product will be fined off the shelf, and the store will be closed directly without mercy.
Second, don't be dangerous or sensitive. It is definitely not possible to buy explosives and combustibles on Amazon. This is common sense, and everyone knows what dangerous goods are. So, what are sensitive products? Don't sell masks, even if you allow them at first, they will be miserable in the end. Some time ago, more than 654.38 million products were directly removed from the shelves, and many sellers were directly frozen without notice.
Third, novice sellers should not make big pieces, that is, heavy and big products. Because a large part of Amazon's expenditure is on logistics costs, it is necessary to minimize logistics costs. However, if you make a big one, firstly, the cost of sending it from China to Amazon is very high. The second product is more than 23kg, and the outer packaging is more than 60cm on one side, and the storage management fee will be charged additionally. It is suggested that novice sellers should not be so willful to make big pieces, which is difficult to earn back.
Fourth, don't do categories that need to be audited. Try to find this kind of product that can be sold directly on the shelves, does not need Amazon audit, and needs various certificates. First, it costs money to open the L/C, and second, the audit process takes time and energy. If you produce these things yourself, it is still worth doing, because if you pass the audit, the threshold will be higher and the competition will be relatively small.
Fifth, sellers of new books should pay attention to the price range, and don't make things that are too expensive. Don't exceed $50, and don't make anything with a low price, less than 10. Because it is too high to sell and too low to make money, the best price range is around 20-40 dollars.
Sixth, don't make seasonal and periodic products. For example, to make swimsuits in summer, what should I do when the summer is over? If the forecast of inventory and sales is not good, inventory will cause backlog. These categories are generally made by old players, and novice sellers suggest avoiding them. If the inventory forecast and sales forecast are done well, you can ignore what I just said.
Seventh, don't be a red sea class where giants get together. For example, 3c, a big domestic seller, started as Amazon with Anke Innovation. His category is 3c, and his annual sales are $5 billion. There is no way to compare with those giants. These 3c are basically standard products. As a small seller, he can't play new tricks without R&D ability. But clothing is also a very popular category. Can you do it? This is ok, as long as your costume design is different from others', you can still do it. So understand the difference between these two points.
Eighth, the choice of products should consider the market capacity. Some friends will think, can I do something unpopular instead of the popular Red Sea category? It's not impossible, but don't be too unpopular. If the category you choose has only 1000 potential sellers in the world, I think you are not doing business, but doing charity.