This Dong Zhuo is not a faculty member of Yangtze University, but a businessman. After he took office, he immediately changed the signboard of the school-run company, called Wonderful Health Products Co., Ltd.. Another advertisement was published in the school newspaper to recruit marketing personnel, and a recruitment briefing was held in the school auditorium. Liu Bei, Guan Yu and Zhang Fei went to apply together. When they walked to the door, there were quite a few people who came to apply. Liu Bei said with a wry smile: "It seems that jobs have also become a rare resource, and the competition is fierce!"
General Manager Dong Zhuo personally presided over the recruitment briefing. First of all, he showed wonderful company's patented product "Wonderful Smart Comb". He said: "This wooden comb looks ordinary, but it actually has a very high technology content. It is made from the magical orange tree on the border of Yunnan Province through 18 modern manufacturing processes. It is worth noting that the orange tree as a raw material is a rare tree species, which many botanists don't know. Our company specially bought more than 7, mu of mountains on the border of Yunnan to cultivate this endangered rare tree species. One more thing, this wooden comb is soaked in special medicine, and the teeth of the wooden comb are also specially designed. Through combing the scalp with these 38 teeth, it can effectively stimulate the sulcus of the brain, activate brain cells, and achieve the health care effect of refreshing the brain. "
someone in the audience asked, "How much is this wooden comb?"
dong Zhuo said, "the original price is 288 yuan. In order to repay the consumers' love for wonderful smart combs, the current price of 88 yuan is only a fraction of the original price. " He stressed: "This is very cheap."
Everyone said, "A wooden comb in 88 yuan is not cheap either!"
Dong Zhuo said, "Don't compare it with ordinary wooden combs. After all, it is a high-tech product! Besides, it serves the human brain. The value of this brain is infinite and cannot be equated with the pig's head, right? "
now, everyone has nothing to say.
Next, Dong Zhuo introduced the company's salary, with a basic salary of 16, yuan, performance bonus and on-the-job training.
16, yuan? The meeting was suddenly boiling. You can get a basic salary of 16, yuan as soon as you leave school. It's just like a fantasy. This wonderful company is really wonderful! Everyone rushed forward and crowded around the lady who issued the job application form.
2。 Selling combs to monks
Liu Bei, Guan Yu and Zhang Fei all successfully passed the primary election and became probation employees of Wonderful Company. The company also specially arranged a three-day ABC pre-job training for them in Hulao Pass Business Resort. A is short for Assertive, and its original meaning in English is assertive. B is short for Beautiful, which means beautiful in English. C is short for Creative, and its original meaning in English is creative. Dong Zhuo explained:
A's opinion is not the stubbornness of a frog in a well, but means good personal quality and self-confidence formed from it;
B's beauty is not that kind of superficial beauty, but means well-trained professional performance, which can give customers a first impression;
C's creativity means that meaningful, developmental, new and progressive stimulus variables can be added from work and life at any time, thus making work more meaningful and rich.
he said, "ABC is efficiency. The purpose of this ABC pre-job training is to hope that everyone here can become an effective employee. At the back of this ABC training, we arranged a practical test: with a probation period of one month, each person will sell 1 wonderful smart combs. Anyone who passes this test can prove that he is an effective person and can immediately become a full-time employee of Wonderful Company, enjoying the salary of' basic salary of 16, yuan+performance bonus'. "
The students were taken aback, and they all talked about it: "Selling 1 combs a month? Are you kidding me? How is this possible? "
Dong Zhuo told everyone to be quiet and further explained: "The reason for arranging this practical test is because the company thinks that horse racing is not as good as horse racing. A truly effective person is like a swift horse, who comes out as soon as he has a race, right? You know what? In front of you, someone even successfully sold a comb to a monk and answered this question with difficult selling skills. If they can do it, why can't you? "
The students were even more surprised: "Someone successfully sold the comb to the monk? Who? How did he do it? "
Dong Zhuo asked, "Yes, how could a monk buy a comb? As we all know, combs are used to comb hair, and monks are bald, so it is against common sense to sell combs to monks without combs. However, although most people think that this is impossible, there are still those who dare to do it and turn the impossible into a possibility and a reality. Do you want to hear this legendary story? "
The students said, "Yes!"
So, Dong Zhuo, like an aunt in kindergarten, asked everyone to correct their listening posture, and then began to tell the story of Selling Combs to Monks:
This is a story that happened at the beginning of Wonderful Company's business. In order to select talents with real ABC efficiency, the company requires each applicant to pass a test: sell 1 wonderful and clever combs by horse racing and sell them to a specially designated group: monks. This strange problem and strange question can be described as unique and well-intentioned.
Almost everyone expressed doubts: selling combs to monks? How is that possible? Are you kidding me? Many people backed out, but there were still three people who bravely accepted the challenge ... When the one-week deadline came, three people went back to the company to report their sales practice results. Mr. A only sold one, Mr. B sold 1, and Mr. C actually sold 1,. Under the same conditions, why are the results so different? The company asked them to talk about their sales history.
Mr. Jia said that he went to three monasteries and was scolded and beaten by monks countless times, but he remained indomitable. Finally, he moved a young monk and bought a comb.
Mr. B went to a famous temple. Because of the high mountains and strong winds, the hair of the good men and women who came to make pilgrimages was blown out of order. Mr. B found the abbot and said, "unkempt appearance is disrespectful to the Buddha. You should put a wooden comb in front of each incense table for good men and women to comb their hair." The abbot thinks it's reasonable. There were 1 incense tables in that temple, so I bought 1 combs.
Mr. C came to a famous Buddhist temple in the deep mountain and said to the abbot, "Anyone who comes to make pilgrimages should have a pious heart, and the Buddhist temple should give something back to bless peace and good luck and encourage more good deeds. I have a batch of combs, and your calligraphy is excellent. You can engrave the word' Jishan comb' and give it as a gift. " The abbot was overjoyed and immediately bought 1 combs.
the company believes that the three candidates represent three types of people in marketing work, each with its own characteristics. Mr. Jia is a persistent salesman with the advantages of hard work, perseverance and sincerity. Mr. B has the ability of observing things and reasoning and judging, and can boldly imagine and realize sales according to the situation; As for Mr. C, he developed a new market demand through the analysis and research of the target population, bold creativity and effective planning. Because of Mr. C's extraordinary wisdom, the company decided to hire him as the head of the marketing department.
What is even more exciting is that when Mr. C's "Jishan Comb" came out, it spread from one word to ten, from ten to a hundred, with more worshippers and more incense. So the abbot placed an order with Mr. C again. In this way, Mr. C not only sold 1 combs at a time, but also achieved excellent results in long-term ordering, realizing the optimization and maximization of marketing work. For the company, the biggest gain is not the order form, but Mr. C, a very talented person who has created extraordinary achievements.
Dong Zhuo said, "Do you know? That Mr. C is me! I worked as the head of the marketing department in Wonderful Company for 8 months, and then I was promoted to the general manager of the company, and I was personally responsible for the development and management of human resources. I always keep in mind that I started as a salesman and got here today. At the same time, I also know that 7% of the bosses in the world have been salesmen. I believe that a salesman with ABC efficiency should have enough ability to sell any goods to anyone. I believe that such excellent salesmen will be produced among you. "
Liu Bei raised his hand shyly and asked, "Mr. Dong, your ABC theory is understandable by both Assertive and Beautiful, but it seems very difficult to be Creative?"
dong Zhuo said, "it is difficult to say it is difficult, and it is not difficult to say it is not difficult. I'll teach you two tricks. The first trick is to learn to put yourself in the other's shoes and figure out under what circumstances customers will buy our products. The second trick is to learn to pull the customer's' bovine nose'. "
The students said, "Yes, only by holding the cow by the nose will the cow obediently follow. Otherwise, it is impossible to make the cow obedient, whether it is pulling the cow's ear or pulling the cow's tail. "
Dong Zhuo said with a smile, "As long as you understand the secrets of these two unique skills with your heart, you can be as creative as you want in the future, and you will be proud of it."
3。 Lyu3 bu4 sold 999 combs
The one-month probation period is coming soon, but Liu Bei didn't even sell a comb. Ask Guan Yu, Guan Yu is the same. Ask Zhang Fei, Zhang Fei sold six.
Liu Bei said, "Oh, my third brother is still capable!"
Zhang Fei blinked: "What ability do I have? My aunt, menstruation, aunt, cousin and cousin felt sorry for me, so < P > they all bought one. "
Guan Yu said, "There are only five!"
Zhang Fei said with a wry smile, "There is another one. I bought it myself and gave it to my girlfriend!"
Liu Bei sighed heartily: "I think we did a lot of things when we were working part-time. Why can't we even sell a comb now?" How did we three brothers suddenly become so timid? "
Guan Yu also said worriedly, "I can't finish the sales task this month. What can I do?"
Zhang Fei smacked his lips and said, "My girlfriend gave me an idea to buy all 1 combs herself."
Guan Yu asked, "Then why?"
Zhang Fei said, "Isn't it aimed at the monthly salary of 16, yuan? 16, yuan a month, six months, won't all the money for buying combs come back? There are still 1 combs left! "
Liu Bei said, "Isn't that cheating the company?"
Zhang Fei said, "The leader of the company only asks you to complete the sales volume. Who does he care who you sell it to?"
Liu Bei said, "You are wrong. The company gives us a one-month probation period, and the assessment is our ability, not our sales volume."
Zhang Fei said, "Brother, you are so sincere. I only ask you, do you still want this job? "
Liu Bei thought for a moment, and resolutely replied: "My father told me two words before he died:' To be a good person, you should have a decent atmosphere; To achieve great things, you must be diligent and cautious. " I'd rather not take this job than deceive myself like this! "
Guan Yu also seconded and said," Big Brother is right. A gentleman should behave himself like the sun, the moon, and the rivers. Maybe, what the company wants is the character of big brother! "
Zhang Fei raised his hand and gave up, saying, "Ok, ok, since you are all so stubborn, I have to take you by the skirts! Well, at school, we three brothers are top students, and at the end of this month, we three brothers will become inferior students! Let's wait, just have the cheek! "
As Zhang Fei expected, at the end of the month, almost all other colleagues overfulfilled their tasks. Among them, Lu Bu became the champion of the month with a sales volume of 999 pieces. Only three brothers are on the black list. Dong Zhuo called his three brothers into his office and asked with a tiger face, "I don't understand why everyone else can finish the task, but you three are so useless." Look at somebody else's Lu Bu. He joined the company with you and trained in Hulao Pass together, but he made 999 good grades, only one less than this Mr. C of mine! I really don't understand, what have you been thinking for a whole month? "
Zhang Fei said unconvinced, "Who knows how they accomplished the task? I can assure you that some of them must cheat and buy combs to make up for it! "
dong Zhuo said angrily, "what's wrong with paying by yourself? Paying by himself means that he likes the products he sells. Don't give others what you don't want them to do to you. Selling products you like is a good performance of professional ethics. Why can't you learn something? " He rapped on the big stage with a pen, hesitated for two minutes, and his tone softened, saying, "Well, I'll give you another month's assessment period. No matter whether others pay for it or pay for it themselves, in a word, the company depends on its performance to judge its heroes. I hope you will not live up to my expectations of you! "
Liu Bei was ashamed, bowed to Dong Zhuo, and motioned Guan Yu and Zhang Fei, and hurried out together. To his shame, he didn't finish the task the next month.
according to the company's regulations, if a salesman has no performance during the probation period, there will be no salary. There was no income for two months in a row, and eating became a problem. There is no way, the three brothers have to give up this high-paying salesman position and go to the talent market to find another way out. Two months later, they found a second job in Xuzhou Trading Co., Ltd., but the monthly salary was only 16 yuan.
Zhang Fei said, "It's still 16 yuan. Although the wonderful company's 16, yuan is 1 times higher, it is like the moon in the water and can't be touched. "
Liu Bei sighed and said, "That can only be blamed on our incompetence. Look at Lu Bu, who is really a tiger general. He is a sales champion every month. "
Two years later, Liu Bei came to Hulao Pass Business Resort again to attend the China Marketing Summit held here, and met Lu Bu quite unexpectedly.
Naturally, everyone is very happy when old friends meet. Lu Bu told Liu Bei that since they left, Wonderful Company has developed rapidly, not only making great progress in the health care products market, but also marching into the real estate industry on this basis and establishing Kyoto Industrial Group Co., Ltd.. He handed each of Liu Bei, Guan Yu and Zhang Fei a business card with the title of vice president of Kyoto Group printed on it.
Lu Bu said, "After the meeting this afternoon, I'll treat you to Sichuan food. You three brothers, you must all come. " It is like a natural and unrestrained strength of a teenager.
4。 The secret was finally leaked
"How are you getting along?" Wine lead three cruise, lyu3 bu4 some smug asked.
Liu Bei replied very humbly: "We dare not compare with General Manager Lu, and now we are the small supervisor of a small company."
Lu Bu said, "Friends, I'm not talking about you. You are so sincere. you