channel problem. ?
1. Generally, specialty stores offer uniform price, preferential treatment and after-sales service nationwide, so they must be genuine.
2. Gome is a chain channel. It is only a sales platform provider, a manufacturer's branch or an agent in each province. The goods from the company's factory are directly stored in Gome's warehouse, and Gome does not directly purchase goods from various manufacturers.
3. The shopping guides in Gome are not their employees, but are directly arranged by the manufacturers. Customers should pay the payment to the cashier after purchasing the products of the manufacturer, and Gome will transfer the payment to local branches and agents on a regular basis after withdrawing the commission.
4. The official selling price is generally the official retail guide price, and the general pricing of mobile phones is composed of comprehensive costs such as R&D cost, raw material cost, production cost, patent cost and logistics cost.
5. The price war between e-commerce companies is also a key factor. E-commerce companies will make money at a loss for the sales of their platforms.
6. For e-commerce websites, their shipments are much larger than those of offline physical stores, so they can be sold at a lower price to win by quantity.