1, high-end brand positioning
Positioning different customer groups is different. Some people joke that Dyson is Hermes in the hair dryer brand, and Dyson's appearance is highly recognizable. Brand slogan: "Dyson is Dyson!" Compared with other brands, the price is really high, and its main focus is to serve petty bourgeoisie and high-end users lightly!
Step 2 design
Dyson attaches great importance to the industrial design of products as a market attack strategy. Dyson's hair dryer adopts fluid design, metallic appearance and fashionable and beautiful design. People who love beauty will definitely be very picky about the shape of the hair dryer. From another point of view, Dyson has become a design symbol, which is small in size, light in weight and easy to carry on business trips.
3, powerful
Compared with the traditional hair dryer, Dyson has made great efforts to bring different product experiences to customers in terms of motor speed, noise reduction and triple airflow. Imagine that a woman's hair grows after taking a shower. It takes some time to dry it. Using a hair dryer will be very tiring and noisy, and she can hardly talk to people when blowing her hair.
However, Dyson hair dryer improved the digital motor. Dyson motor with patented technology, 65438+ ten thousand revolutions per minute, 3-4 times higher than ordinary hair dryer. Powerful power and airflow multiplication technology can triple the airflow inhaled by the motor, eject airflow at high speed and dry hair quickly. When the motor works, the frequency of the sound it can emit is beyond the hearing range of our ears, which is equivalent to reducing the noise.
4. Take care of your hair
Many hair dryers on the market have insufficient wind power, so they can only use high-temperature drying technology to help dry their hair. However, our hair is very easy to lose moisture in high temperature environment, and if the temperature is very high, it will cause irreversible damage to the hair, which is why it is easy to dry, rough and short-tempered when it is often blown.
5. satisfy curiosity.
The unique motor undermount design and other Dyson patented designs fully attracted users' curiosity. For the rich, buying a Dyson hair dryer is to make good use of people's curiosity. They are always curious about new things and want to know or get them. The higher the price, the more they want it.
The above contents refer to Dyson China official website-Dyson Personal Care Series.