Products are the basis of sales, and quality is the life of the company. Kangmeilai's brand strategic positioning is to be a first-class Chinese herbal health care product brand in China, and its development ideas and goals are: independent brand, independent innovation, opening a century-old shop; Relying on resources and science and technology to build the first brand. The functional orientation of the products developed by Kangmeilai is obvious curative effect, giving consideration to the therapeutic effect and health care function of diseases.
At present, the company's leading product, broken ganoderma lucidum spore powder, has obvious advantages, strong core competitiveness and many selling points. The product is good because there is a Ganoderma lucidum base in Dabie Mountain, which is approved by the government and guided by Professor Shen Yeshou, a Ganoderma lucidum expert from Anhui University. It is open to dealers and consumers and unique in its origin. Fortunately, Kangmeilai has a complete industrial chain, which is unique in China, from variety cultivation-planting base-processing and production-product testing, which not only comprehensively grasps every link of product production, but also reduces costs; Fortunately, the company has the scientific and technological advantages of independent intellectual property rights, and has core technologies in breeding technology, cultivation technology, processing technology, wall-breaking technology, nanotechnology, etc. Among them, the production technology of nano-spore powder has applied for a national invention patent and was recognized as a high-tech product by the Science and Technology Department of Anhui Province on 20 10. The good thing is that the price of the product is reasonable. In order to make ordinary people affordable, affordable and usable, the company adheres to the pricing strategy of small profits but quick turnover, which is lower than similar products of traditional brands, subverting the high-priced rules of the direct selling industry. We can say that the spore powder of Kangmeilai is a national health food approved by the State Drug Administration. Edible product quality and visible scientific and technological content can stand the experience of consumers and the inspection of authoritative departments.