Another new car, BYD Han, has also received enthusiastic attention. Before officially talking about this car, let's talk about the brand BYD.
The overlord of China's new energy market
BYD started out by making batteries. For this reason, after BYD entered the automobile market, it not only produced fuel vehicles, but also paid more attention to the development of new energy vehicles. Almost all the profits earned in the fuel vehicle market are used for the research and development of new energy vehicles, which also marks that BYD has embarked on the opposite road from other independent brands from the beginning.
In fact, when BYD decided to enter the new energy vehicle market, it was still deserted, with no goal and direction, and it was also ridiculed by its peers. BYD Yang Zhao once recalled: "In 2004, BYD brought a new energy vehicle to the Beijing Auto Show, when the whole industry was laughing at us." It can also be seen that BYD has gone very hard, but fortunately it has gone very firmly. Fortunately, after years of hard work, BYD's efforts have paid off.
1.？ BYD already has a very deep technical reserve advantage: firstly, in terms of the number of invention patents, BYD ranked first in the field of new energy vehicles by the end of 20 18; At the same time, in 20 19, the number of BYD patents was still in the top three, which confirmed BYD's status as a "technical house"; Secondly, from the technical quality point of view, whether it is IGBT4.0 technology, the third generation dual-mode (DM3) technology, or the latest electric drive modular platform-E platform, BYD's dominant position in new energy vehicle technology can be explained.
2? Sales crown of new energy vehicle market: In 20 19, BYD's internal sales of new energy vehicles accounted for 49%, and it has grown into the backbone of BYD, achieving the achievement of the sales crown of China's new energy vehicle market for six consecutive years; In the global market, BYD has won the global new energy vehicle sales champion for four consecutive years.
BYD met a tough opponent.
Part of BYD's success should be attributed to its first-Mover advantage. As a pioneer in the new energy vehicle market, BYD has come a long way, but it has also achieved fruitful results. In the early days of the new energy market, it has always been BYD's own carnival.
However, as new energy vehicles become the outlet of the future and begin to attract more capital, BYD is no longer a "paradise" alone. BYD has become "busy". It should not only deal with the pressure brought by other independent brands and joint venture brands, but also devote its mind to dealing with the new forces of making cars. But at present, BYD can calmly deal with more and more enemies.
However, after Tesla was made in China, it put a lot of pressure on BYD: According to Tesla's official statement: domestic version of Model? After the subsidy, the price is less than 300,000 yuan, while BYD's main models, Tang Erdai and Song Pro's new energy models, have reached the price range of more than 200,000 yuan. Therefore, the arrival of domestic Tesla models will not only carve up BYD's cheese, but also "seal" BYD's continued upward development.
Regrettably, in the face of Tesla's "crossing the ocean" to grab the rice bowl, BYD's current "winning face" is not big: Tesla is positioned at the high end, and the price of the model is comparable to that of luxury brands such as BBA. Tesla has a wide audience in the world. Even if it is limited by production capacity and cannot be delivered on time, there are still many customers who are willing to pay the deposit and wait in line for two or three years; BYD, on the other hand, was born at the grassroots level and had no brand aura. Compared with Tesla, one is a noble white swan and the other is an ugly duckling.
Not only in the brand, but also in the model, BYD also lacks a model that can truly benchmark Tesla.
However, with the arrival of BYD Han, this situation may change.
Byd Korea's fighting capacity
First of all, from the name of the new car, it is full of beautiful implications: the Han Dynasty is one of the most famous and powerful dynasties in the history of China. It attacked the Huns from abroad, educated the people from home, and established the Silk Road to communicate with the western regions, which lasted for more than 400 years. As a national code, it is enough to illustrate the influence of the Han Dynasty. Named after such a dynasty, BYD obviously has high hopes for this new car.
That's true. BYD Han will be the highest-positioned model in BYD's active service, representing the highest level of BYD's car-making and technology. From all aspects, it is fully capable of openly challenging Tesla.
First of all, from the appearance, BYD Han DM and EV models use two design languages, but compared with Han DM models that continue to use Longyan design language, the design of EV models is obviously more amazing and unforgettable. Chrome-plated decorative strips and long and narrow lamp group design that run through the whole front face make the visual center of gravity of the front face lower, add a little more flavor of a sports car, and give it a strong fighting posture. The streamlined body design and the first hidden door handle design make the whole car look full of advanced feeling, and at the same time reduce the drag coefficient to 0.232cd, which is also higher than Tesla's model? S of 0.24cd.
As we all know, even if we want to reduce the wind resistance of 0.0 1cd, we need very precise design and calculation, and we need to spend huge manpower, material resources and financial resources. Wind tunnel test to test wind resistance is one of the most expensive projects in building a car. BYD Han can make such achievements, not only for BYD itself, but also for the whole independent brand, which has far-reaching significance.
Secondly, BYD Han learned from its partner Mercedes-Benz in interior design. Although the overall design style is still the same as the current Dynasty family model, the details are handled very well, including the steering wheel, air conditioning outlet, co-pilot area, armrest box position and so on. , have been refined and adjusted, with a stronger sense of luxury.
In fact, for BYD's interior design, many netizens said that "although there is a sense of science and technology, the details are very rough", and BYD Han obviously made up this shortcoming.
Finally, BYD Han will be equipped with a brand-new "blade battery pack". According to BYD's official description: the battery pack can meet the battery life of 600 kilometers, saving costs by 30% and increasing energy density by 50%; The single motor life of Korean EV model can reach 605km, and the dual motor life can reach 550km. These two figures almost exceed all pure electric vehicles currently sold by independent brands, and are also one of the most critical emboldened for BYD Korea to challenge Tesla.
As for "returning" to lithium iron phosphate battery instead of using the hottest ternary lithium battery, it is completely understandable: on the one hand, BYD itself is an expert in lithium iron phosphate battery, and thanks to the design of blade battery, BYD can also achieve a cruising range of more than 600km through lithium iron phosphate battery, which is completely comparable to ternary lithium battery; In addition, lithium iron phosphate battery is more resistant to overcharge and overdischarge, high temperature, no fire or explosion after tire puncture, and higher safety factor. Considering that there are more and more cases of spontaneous combustion of electric vehicles recently, lithium iron phosphate battery is indeed a safer choice.
At the same time, recently, some media reported that Tesla is discussing with Contemporary Amperex Technology Co., Ltd. the use of cobalt-free batteries in the China factory, which means that lithium iron phosphate batteries will enter the Tesla production line for the first time and become the main choice of domestic Tesla models. This is also a "free" promotion for BYD Han.
Write it at the end
No matter from the design of face value or cruising range, BYD Korea's product strength is excellent, and because of the arrival of Korea, BYD's own brand image has been further improved, and the Dynasty series has entered the "2.0 era". After "looking up for a long time", BYD finally has the capital to face Tesla.
So we are very much looking forward to this new car. I don't know this "strong dialogue" between BYD and Tesla. Who can match it?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.