Crowdfunding a product does no less work than releasing a new product. If your product can cause a sensation, then you have a chance. At the same time, you also help other websites (crowdfunding websites) attract users, so don't expect them to return to the product website. Is crowdfunding better on your own product website? You can't say for sure.
2. Know your own value
You need your own original capital, so that the number of crowdfunding will not stay at zero. If you have tens of thousands of dollars of crowdfunding funds, it seems that you have won the support of others, even if the money only exists for a few hours.
3. Have a long-term development plan.
Before people make a purchase, they all want the product to be transparent and know everything about it. Make sure you have a detailed business plan, introducing the manufacturing process, development prospects and how to use the money at each step.
Step 4 provide consumer goods
Except for a few products, for crowdfunding technology products, it is king to let consumers buy and use them. If people raise funds for this product, but can't use this technology, then forget the financing channel of crowdfunding and find another way.
5. Prove your product with actual cases.
Explain in plain language what problems your technology products can solve and impress consumers, and give examples to illustrate how your products can improve the quality of life of ordinary people. It is very important to let them know the success of this product.
6. Don't forget to apply for a patent
To protect your idea, you need to start applying for a temporary patent. Although this is not a really effective patent, it can leave a buffer time for product molding. Then you can use the investment you accept to win the patent in one fell swoop.
7. Crowdfunding is essentially marketing
There are thousands of financing channels for new products. At present, crowdfunding is more of a marketing strategy than a major financing channel. Once you have a good product at hand, you need to make a rigorous marketing plan, and crowdfunding can push the product to a wider audience.
8. Preheat in advance to create momentum for products.
We launched a product on the crowdfunding website Kickstarter with a target of $75,000. Before the official launch, we actually raised more than half of the funds by mobilizing family, friends, neighbors and colleagues. So in the initial stage of public fundraising, we can get attention quickly. A few days after the launch, we reached the goal of crowdfunding, and finally, we reached more than twice the original goal.
9. Determine customer needs
Before launching a new product, spend some time investigating the target market of the product. What is the financial situation of the market? What technology products are they using at present, and what are their defects? What do they think of the existing technology products and brands? These are all things that need to be considered before the official launch. Only after careful consideration can people raise money for you and support your brand belief.
10. Adequate resource preparation
Before going online, ensure that there are enough channel resources to deliver the goods according to the specified schedule. A good brand is based on trust. If the product is released months or even years after crowdfunding, it will dispel the enthusiasm of consumers and make the crowdfunding platform encounter a crisis of trust. Crowdfunding should not be used to test users' needs-this is the work of market research. Sincere, trustworthy and realistic. Have confidence in your product, and you will be able to deliver it on time, even exceeding expectations.
Crowdfunding is very popular, but not every crowdfunding product can successfully get money. How to impress investors' hearts and how to correctly plan the money from financing needs careful consideration and full preparation. A clear understanding of the above 10 is believed to be of great help to improve the success rate of crowdfunding!