The first is a single differentiation and concentration strategy, and the enterprise delineates a single target market. Jack Company has been focusing on sewing a happy life for 23 years. At present, the company has become the world's largest manufacturer of industrial sewing machines, with more than 5,000 outlets in more than 20 countries around the world. For five consecutive years, the number of R&D patent applications ranked first in the global industry, leading the development of more than 500 kinds of sewing equipment and supporting enterprise clusters.
Secondly, the product specialization strategy, enterprises only produce one product. Many companies can't resist the temptation to choose cross-border diversification, and they will face risks such as scattered resources and broken capital chains. Jack firmly believes that the garment industry will usher in greater development. As the upstream of the garment industry, the sewing machine industry will also usher in rapid development, focusing on the research, development, production and sales of industrial sewing machinery for more than 20 years.
Third, the market specialization strategy, enterprises focus on a specific group to meet their various needs. Jack focuses on small and medium-sized garment enterprises, and has carried out a lot of development around product features, constantly iterating over new products to meet customer needs.
Finally, it is the embodiment of selective specialization strategy and market coverage strategy in the field of industrial sewing machinery. Jack chooses multiple markets to expand the product market, and comprehensively covers the market through acquisition, forming a global layout. For example, in 2009, Jack acquired the internationally renowned German cutting machine company Ma Ben, further enhancing the competitiveness of the company's products in the field of industrial sewing machines and cutting machines; From July 2065438 to July 2007, Jack acquired the only Italian shirt manufacturing expert, Meika Company, which has a history of more than 40 years, and achieved an important step in the transformation and upgrading to "intelligent manufacturing complete solution service provider". 2065438+July 2008, Jack once again acquired Weibima Company, a leading enterprise in the sewing machine field of Italian jeans industry, which enriched Jack's automatic and intelligent product categories.