According to the way to locate potential customers by keywords, the following are several common keywords:
1. product word
Product words can be the broad categories of products/services you provide, or product categories, which may be specific to the type, model and brand of products.
The former, such as "English training", "flowers", "pet supplies" and "cars", have a large number of searches and can cover more potential customers, and the competition may be fierce; The following words, such as "IELTS Listening Class", "Buy Roses", "Royal Cat Food" and "Audi A4 Price", generally have clear search intentions. I suggest you highlight the characteristics of your products in your creativity, clearly convey the selling points such as price and promotion, seize the concerns of these potential customers, and promote transformation.
For different industries and enterprises, the classification and subcategory of product words may be different. For example, "IELTS training" may belong to a large category for specialized IELTS training institutions, but it may belong to a small category for institutions that register for various training services. Please be flexible according to the nature of your business.
Due to the different search habits of netizens, we can also consider using some abbreviations and nicknames for some specific product names, such as IELTS-IELTS, dry cleaning machine-dry cleaning equipment, etc.
2. Popular vocabulary
That is, some oral expressions that some netizens may use may appear in interrogative sentences and declarative sentences, such as "I want to open a dry cleaner", "Which English training institution is good" and "How can I learn English well". Generally, people who use this kind of search words are individual consumers, and the purpose of search may be mainly to obtain information. Paying different attention to the results of commercial promotion will bring you different transformation effects and commercial value. I suggest you try it according to your own business characteristics.
3. Regional vocabulary
That is, the combination of the above product words, popular words and geographical names, such as "Beijing French Training Course" and "Shanghai City Express". Netizens who search for such words have clear business intentions and generally want to spend/buy locally. It is suggested that you highlight the geographical convenience of products/services in your creativity.
4. Brand words
That is, it contains keywords of its own brand, such as "Baidu" and "Yes", or the names of some proprietary brand assets, such as the proprietary technology and patent names owned by its own enterprise, but it cannot submit keywords that infringe the intellectual property rights of others.
5. Crowd related words
Internet users don't directly express their demand for products/services, but search terms express other related points of interest, which may be highly coincident with your potential customer base. You can present the promotion results to these potential netizens, attract their attention and stimulate their desire to buy. For example, netizens who are concerned about studying in Korea and recruiting by Korean companies may have potential needs to learn Korean, or they may be your potential customers.
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