What kind of coffee is green mountain coffee?
There is really a low-key coffee giant, whose business model is worth learning and its future prospects are worth looking forward to. This is GreenMountainCoffeeRoasters, which mainly produces "Krieger coffee machine" and supporting "K cups of coffee".
To the layman, green mountain coffee's name can't be compared with Starbucks at all, and even many people in China have never heard of this coffee company.
But in fact, from 2006 to 20 10, the company's share price soared nine times, far exceeding Starbucks. ,
Consumers can make very tasty coffee conveniently and quickly through the Krieger coffee machine in green mountain coffee and the matching K cups of coffee.
The so-called "K Cup" is a patented product in green mountain coffee. It is a container that looks like a paper cup. There is a smaller paper cup-shaped osmotic device inside, which can only permeate liquid and is sealed with aluminum foil cover to ensure that it will not emit the fragrance of coffee.
Put the K cup into this coffee machine, press the button, and the pressurized water injection pipe will break through the aluminum foil cover and enter the filter cup to inject hot water. The coffee machine accurately controls the water quantity, water temperature and pressure to ensure the maximum aroma of coffee.
For consumers, put the K cup into the coffee machine, and a cup of fragrant coffee will appear in front of you in one minute.
Coffee beans need not be ground, weighed or cleaned, and there is no residue at the bottom of the cup. You only make one cup at a time, and you never have to weigh whether you put too much material. Compared with the traditional coffee machine, it is more convenient and has a stronger coffee flavor, and the price is only one-tenth of that of Starbucks.
The coffee machine in green mountain coffee is only 100 dollars, which is basically unprofitable. They mainly make money by selling K cups. A 24-cup K cup usually costs 12 US dollars, which is equivalent to 0.50 US dollars per cup.