After college students step out of society and do not want to work, they can choose to start a business, but the direction must be chosen well. Cake shops are a good choice. The following is the "College Student Cake Shop" compiled by me "Business Plan 3000 Words" is for reference only, everyone is welcome to read it. A 3,000-word business plan for a cake shop for college students (1)
With the rapid development of social economy, people’s requirements for spiritual and material culture are becoming higher and higher. However, the improvement of the quality of urban life and the accelerating pace of life, coupled with the rapid penetration of diversified culture, have forced many traditional industries to face the stage of inheritance and innovation, and also made consumers pursue higher and better spiritual and material enjoyment.
However, when analyzing today’s society, the themes people pursue are nothing more than green, health, and fashion.
Looking at today’s society, people are becoming more and more particular about eating, and the three meals a day are becoming more and more diverse. Breakfast, in particular, is more particular about being simple but not simple. This is especially true for many modern white-collar workers. Therefore, we need to open a modern and open fashionable cake shop that integrates tradition and innovation. Let customers put aside the "irritability" behind the fierce social competition when they are busy or leisurely consuming. It also allows them to have more understanding and choices about catering. As for the traditional cake industry, it itself faces huge industry competition. We need to stand out from the competition, we need to slowly build a brand and a series of products with good reputation.
Our products cover: Chinese, Japanese and Western cakes, various Chinese and Western pastries, desserts, cheese products, seasonal fruit and vegetable drinks and tea. All our products will have to feature fresh, green, healthy and fashionable concepts. Realize the mentality of modern consumers "seeking differences" in products.
In addition, we will also establish an e-commerce platform. Through efforts to promote it, we will facilitate customers and consolidate ourselves to achieve dual-line profits to achieve the ultimate benefit.
We will strive to create more social value around a concept to meet the needs of different consumers. While consumers are satisfied, we can win more reputation in order to build and promote our own brand and achieve profitability.
1. Company Description
Our company is a company involved in the catering industry. It is built around healthy and leisure services. Xu Tu slowly built its own brand and occupied the market. share.
The company is involved in a traditional industry, but the company is a company that stands on the basis of traditional industries and constantly seeks innovation, development and survival. The company will definitely face fierce industry competition, but the company will not act like a newcomer and ask for a share of the pie. Instead, we use an attitude of learning, innovation and success to occupy part of this market share in order to continue to grow.
The company’s main business includes: Chinese, Japanese and Western-style cakes, various styles of desserts, snacks, cheese products, freshly squeezed healthy fruit and vegetable drinks, and various tea products. The company's products will be continuously introduced with the concepts of fresh, green, healthy and fashionable, in order to meet the various needs of customers and achieve a win-win situation.
In addition, the company will use and promote e-commerce platforms to create its own online sales platform, and implement specialized door-to-door distribution to achieve brand docking, adopt a two-line sales model, and integrate production Sales and service are truly integrated to maximize the company's value and meet the different needs of customers.
2. The company’s purpose
1. The company will adhere to the concepts of green, healthy and fashionable. Do your best to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, you can be recognized.
2. We will provide various flavors of cakes, snacks, and drinks as our foundation, base ourselves on the market, look to the future, and serve customers.
3. Business purpose: green, healthy and fashionable. Responsibility gives mission, smile brings respect.
3. The company’s goals
1. The company’s products will be favored by the market. Compared with ordinary cake shops, our products target customer groups of all ages. A variety of new pastries, drinks, etc. that are loved by children to the elderly.
2. After a new product is launched, it will naturally attract a certain customer base, and then slowly develop various new products, so as to introduce new products from the old, from less to more, and launch more and more products belonging to the category. The company's characteristic products make its own characteristics in this industry.
3. From the perspective of customers, the company will do its best to be responsible to customers in order to establish a good reputation and establish a better image for the company to achieve brand building.
4. The most important thing is that the company must achieve profitability. Ideally, a three-year plan would be based on the market in the first year, market expansion in the second year, and real profits in the third year.
4. Business projects and content
As a service industry, we not only provide a single product, but also considerate services and a unique environment are also important factors in attracting customers. Therefore, our company operates specialty products, in-store services, and clerk services.
1. Main products:
All kinds of Chinese and Western cakes, pastries, desserts, cheese products
In the early stage, we will have "Kosamir" or " "85 degrees C" provides us with finished products, which we use to package new products, ensure quality, improve them, and finally launch our own products. We will also hire professional bakers to design and improve, launch our own special products, and become the company's brand project. Special flagship products will also be launched during various holidays or seasons.
Various freshly squeezed healthy fruit and vegetable drinks
Vegetable and fruit juice drinks will be purchased from the freshest and plump fruits and vegetables in various product formulas, using the method of squeezing the juice separately and stirring evenly. , to achieve the goal of not losing any original juice and nutritional value as much as possible, and to provide customers with the freshest and most nutritious fruit and vegetable drinks.
Set meals
Specially aimed at today’s white-collar workers’ main meal packages, such as breakfast, lunch, afternoon tea, dinner and supper. Different time periods are accompanied by different nutritional packages. Make every product valuable.
2. Elegant and comfortable store environment
In traditional cake shops, what attracts customers is the store’s products and its own brand value. However, in addition to our specialty products, what attracts customers to come back again is our elegant in-store environment. Customers come to our company's stores to enjoy their leisure time and pursue a relaxed and comfortable feeling of warmth. Therefore, the decoration of the store should focus on bright colors that are close to nature, giving people a more relaxed feeling. For example, in conjunction with dine-in dining, the stylish and user-friendly table and chair furnishings match the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knick-knacks, the small details will leave a deep impression on customers.
3. Relaxing and friendly clerk service
No matter what industry, customers are the top priority, not to mention the service industry, customers are God, so high-quality clerk service is also paramount. important. Store clerks should establish a harmonious and tacit relationship with customers. During the business process, they should actively communicate with customers to make customers feel close to them and make them have a good impression of the company and store clerks. This is a good way to cultivate a certain base of fixed customers.
We will unify the dress code of the store staff and train the store staff to have a unified welcome slogan, be polite and modest, and serve with a smile.
5. Business principles
1. The principle of honesty and trustworthiness. Treat consumers with courtesy, do not deceive or hide, be friendly and hospitable. In addition, the quality of the product must be passed.
2. Smile service principle. Customers are God, it will be a real feeling, be polite, humble and respectful to each other.
3. The principle of win-win and reciprocity. On the basis of honesty, we must achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our business, but also satisfies consumers.
6. Market Analysis
We plan to compete in the catering service industry and believe that the development trend of this industry will be towards environmental health-oriented, miniaturization and high-quality development.
With the improvement of modern people’s living standards and the acceleration of the pace of life, the demand for various healthy foods is increasing in daily life. Healthy, green and fashionable foods and drinks are becoming more and more popular among people. There is no doubt about the broad market prospect. Although the market opportunities are in front of us, the market competition is also huge. This is a very challenging market.
Cake shops, or fruit juice drink and milk tea shops, are everywhere in Jiaxing. However, although some old cake shops that have been in the mainland for more than ten years have a good reputation and customer base, their brands have been accumulated over many years. And it only focuses on cakes as its main business project. Another example is those milk tea shops and juice shops that populate the streets. They all use drinks as their main products. Our competitors also include high-consumption coffee shops. They mainly focus on the market with Western-style catering and high-standard services, and they are constantly growing their consumer groups. In summary, most of them use a single product type to attract existing consumers, lacking the advantages of diversified mergers, and many of them do not have a green and healthy concept. We inject our own ideas into this diversified development market, actively explore and strive to update, and we will surely be able to give full play to our advantages. We can take advantage of market demand to create our own characteristics, use the high quality of our products, elegant environment, and use close-to-nature services to impress and win over customers. Create "natural purity and sweetness", slowly increase the popularity, then apply for a brand patent, implement brand franchising, and achieve a chain form. Once we have our own brand value, the more franchisees we recruit, the greater our market share will be.
7. Target Market
Pastries and fruit and vegetable drinks are suitable for both men and women, old and young, and have always been deeply loved by consumers. Moreover, the fresh and healthy features of its products are especially favored by young people. Its nutritional value is also quite high, so some people eat it as a meal, which shows its prospects in the market.
We can first position the target market at white-collar workers. They leave early and come home late, and often do not care about their breakfast. We can attract them as our main customers and provide high-quality and healthy pastries, snacks, and fruit and vegetable drinks. Therefore, early arrival is a selling point that we must strengthen to absorb and consolidate a type of customer. 3000-word business plan for college student cake shop (2)
1. Executive Summary
With the development and progress of society, living standards continue to improve, and the requirements for life have also become a rising trend. , has also developed and occupied a place in the Western food/baking industry in major cities in China, with unprecedented market development space. This thousands-year-old Western food culture has landed in the Chinese market at lightning speed.
We first need to open a shop that can make cakes in different ways. It can be said to be a DIY cake shop. Of course, there are many different ideas. What is attractive is that our cake shop allows customers to say Decide how you want the cake to be and let our bakers make it.
I think there are very few cake shops that have this kind of practice at present. This is our highlight. Of course, we also have a goal, which is to treat cakes as works of art and collect them. We will use fondant as the material. This kind of cake is currently available. In order to leave good memories for people, making cakes with this concept is what I think many cake shops want to accomplish.
And we will do our best for those people. Of course, we have a very hard-working and very capable team. From planning to promotion to sales. They actually do it, take questionnaires from customers, and then try to do what they ask for. Therefore, we call on people in the industry to take a long-term view and jump out of the brutal price wars and killings among the same people; to step out of the homogeneity of products and marketing and look to the future, start now, and start real standardized development actions - to create a truly belonging Our own, strong brand enterprise with unique characteristics and expertise.
1. The company's mission is: "delicious, healthy, and provide you with new vitality every day."
2. The company's development theme is quality, service, health, speed, and full efforts to promote modernization Management.
3. The company adheres to the tenet of "scientific management, variety innovation, famous brand quality, and customer satisfaction"
Basic marketing objectives
First-year sales. The goal is expected to reach 2 million yuan. The basic financial goal is that, including investment in advertising, public relations, etc., we are confident that we can achieve breakeven in the second quarter of the second year.
2. Project Introduction
The main product of the cake shop we founded is fondant cakes. Fondant Cakes originated from British artistic cakes and are now Americans’ favorite cake decoration technique
! Fondant with excellent malleability can be shaped into a variety of shapes and perfectly display the fine features. The artistry of the shapes is unparalleled and fully embodies the perfect combination of personality and art. Therefore, it has become today's The mainstream in cake decorating! With its luxurious, exquisite and unique fashion elements, fondant cakes are not only used for wedding banquets, but are also widely used for anniversaries, birthdays, celebrations, and even as gifts between friends!
Fondant cake can make things such as flowers, animals, cartoons and animations more three-dimensional on the cake. Even better, we can imitate the real thing and make a cake tarot card. A series of cake dolls, cake flower baskets, etc. can give people a unique and eye-catching visual experience.
Our store adopts a novel marketing method. First of all, the decoration of our store: We believe that the pastoral style decoration design is the most suitable. The fresh and green pastoral decoration has a way of providing tranquility in the hustle and bustle of the city. The charm is not only suitable for the overall cake, but also in line with the current fashion concept. There are swing seats woven with vines and flowers in the store for customers to rest and enjoy cakes, and light music is played to help customers relax.
When customers reach a certain amount of consumption, we can attract customers by giving them coupons. At the same time, we can apply for a VIP card. With a VIP card in our store, you can enjoy discounts and monthly gifts. Activities etc.
In terms of making cakes, customers can describe their ideas to us and create a unique pastry that belongs to you through composition discussions and other procedures. For example, we can make the customer's photo on the cake. above.
In terms of service, we also strive for perfection, smile to customers, and provide perfect and thoughtful service.
I think new cake concepts, understanding of current popular elements, our post-90s generation’s understanding of most young people in society, and our fearless enthusiasm to move forward are our advantages. It allows us to better seize opportunities and move forward.
At the same time: The production of fondant cakes is a new popular technology in the United States. The domestic market is blank and the market is huge. The already opened Mo Fei Cake Workshop is very popular. This is our biggest advantage in the competitive market. We have many years of imported food operations and management. , the training is mature and has a good foundation. The most suitable method for us requires less investment, a short cycle, does not occupy funds, and is immediately effective. This allows us to have better working capital and is more conducive to our entrepreneurship.
3. Market Analysis
1. Marketing Environment
(1) Market Situation of Cake Baking Industry
my country’s baking industry has developed rapidly. Fast forward, in 2009, according to statistics from industry insiders, the sales volume of the national baking industry was as high as 170 billion, with an overall increase of 40%. The development speed is fast and the efficiency is high. In recent years, the demand for cakes and cakes has also been steadily increasing. The market prospects of the entire baking industry are bright, and investors were once optimistic about it.
(2) Industry environment
The growth rate of China’s baking industry is as high as 14%. Among them, small businesses have also been eliminated, with an elimination rate of 10%-20%.
(3) Market composition
The baking industry market includes four major categories: cakes, pastries, bread and their associated dairy products. Among them, bread is the largest product, followed by cakes and cakes. Since dairy products are used as an accessory to bakery products, their share in the bakery industry is relatively small, and this product is commonly found in various food stores.
Bread and cakes can be used as staple foods and have a large market share; cakes are mainly products needed for festive festivals, and their share is smaller than bread.
2. Competitive environment analysis
There are many large Western-style bakeries in xx city. In addition to those mentioned by Angle Kiss, there are also Yuanzu, Luzi, Breadtalk, New Maxim's, 85℃, etc. are all relatively large Western-style bakeries, which will form inter-industry competition with Angle Kiss. ??However, since there are relatively few overlaps in the business areas, we will target the various cake shops in Ningbo. In terms of distribution, Breadtalk and New Maxim’s are the biggest competitors of Angle Kiss. Next, we analyze the three competitors: Breadtalk, Xinmaxin, and Yuanzu.
Breadtalk. Breadtalk and Angle Kiss have many similarities, with many products covering each other. Compared to Madeli, Breadtalk entered the Zhuhai area earlier, has higher brand awareness, and has cultivated a group of loyal customers. At the same time, Breadtalk also has some products that Angle Kiss does not have, such as mochi, Macau specialties, etc., especially Breadtalk’s signature product, milk-flavored tablets, which can be said to be deeply rooted in the hearts of Beijing Normal University and even Ningbo. But Breadtalk also has some disadvantages. For example, product updates are slow. Many products have been available since the beginning, and the basic taste has not changed much. Also, the price is cheaper than Angle Kiss. If the taste is similar, more customers may choose Breadtalk. Thirdly, the location of Breadtalk is not as good as that of Angle Kiss, which is more inconvenient for some students and office workers who want to buy breakfast. Many people go to Caidixuan to buy bread mainly for food storage. . A 3,000-word business plan for a cake shop for college students (3)
1. Overview of the cake shop
1. Our shop belongs to the catering service industry, and its name is "Maggie Afternoon Tea". It is an individual Sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.
2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.
3. Our store requires 95,000 yuan in start-up capital.
2. Business objectives
Due to its geographical location on the trade street, the customer base is relatively rich, but there are also many competitors, especially since our store has just opened. If you want to open up the market, you must We will work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.
3. Market Analysis
1. Customer source: Our store’s target customers include: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and shops Staff and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.
2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.
4. Business plan
1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.
2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.
3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. .
"From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers."
< p> 4. The cake shop is mainly for the public, so the price is not too high and is in the low-to-medium price range.5. Some advertising flyers can be printed and distributed in the form of coupons to achieve advertising.
6. The cake shop can open a special leisure area and set up many unique seats. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further improves the leisure function of the cake shop. Strengthen.
7. After various investigations, due to competition and other needs, many cake shops have launched some snack foods that are not closely related to cakes to form new profit growth points in their operations. In terms of varieties, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season.
8. Establish a membership card system. The member's name is printed on the card. The discount rate of the membership card is not high, such as 15% off. On the one hand, this can give consumers a sense of respect. On the other hand, it also makes it easier for the waiters to treat consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss in public, they will feel very respected.
9. Put some on the table. Promotional materials and magazines contain knowledge, stories, etc. about pastries and drinks. On the one hand, they can enhance the taste, enhance the atmosphere, and also increase consumers' goodwill towards the brand.
10. Whether it is from the store decoration or the image of the store staff. , whether it is making cakes, they must give customers a healthy and hygienic feeling. Cake shops must strictly implement the national "Food Hygiene Law". This is the foundation.
11. The food industry has special positions. Labor skill requirements: Employees must hold a "health certificate"
5. Financial estimate
Start-up assets: approximately 95,000 yuan
Equipment investment: 1. The rent is 5,000 yuan. 2. The store decoration and light boxes are about 2,000 yuan. 3. The investment in shelves and counters is about 1,500 yuan. 4. The same clothing for two employees is 500 yuan. 5. The maximum cost for machinery and equipment. Investment: 80,000 yuan (including a complete set of equipment for making cakes). Initial purchase price: flour, butter and other raw materials, about 6,000 yuan.
Monthly sales (average): 21,000 yuan. It is estimated that after the operation of such a small cake shop is on track, the monthly sales can reach 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: The best location is in a residential area with dense residents. , community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.
Product cost: about 30%, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.
Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.
6. Analysis of Risks and Constraints
Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more money. Financial and material resources and "gimmicks" are used to attract customers.