ASICS, which is a new concept trademark after the replacement of asics in 1993. On the basis of the original, it added the Greek European color, and crowned a Latin letter "α" with lowercase letter asics. This Latin letter alpha (alpha) has a source. After being processed by designers, this alpha has become a spiral radiator, which represents the speed of movement ("alpha" particles in matter) and the sense of movement. If the meaning of trademark is extended, it means that asics' potential development ability in the 21st century is represented by the cosmic sense of "swirling starry sky", and the enterprise spirit of constantly breaking through and improving to maintain its "A" level.
In p>1949, Mr. Hihachiro of Oni Tsuka founded the predecessor of asics in Kobe, Japan-Onitsuka Tiger.
Since the 1956 Olympic Games, Onitsuka Tiger has been loved and respected by athletes all over the world.
In p>197, Onitsuka Tiger became the largest manufacturer of running shoes in the United States, and more than 7% famous athletes wore them.
In p>1977, Mr. Hibashiro of Oni Tsuka integrated and founded asics, which diversified its products.
asics has always produced products that meet the needs of sports with high-tech and high-quality standards, and developed a number of patented technologies. Such as: asics-GEL super shock-absorbing adhesive, AHAR super wear rubber, DUOSOLE super wear-resistant anti-slip midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic shock-proof midsole, etc. Many technologies are combined to make the wearer enjoy more sports fun while preventing injuries!
In p>22, asics became the fifth largest sporting goods brand in the world, and became a well-known brand loved by professional athletes and sports enthusiasts all over the world.