Whether you choose Mercedes-Benz or Audi, it is the most correct choice according to your actual needs. Let's start with Mercedes-Benz and Audi.
Brand culture. Mercedes-Benz and Audi are two of the three German brands. Another brand is BMW, commonly known as BBA. As three typical representatives of German cars, they are both peers and competitors, and they are also cars that many consumers like to compare with each other. Let's talk about an image metaphor or a joke, that is: Audi thinks it is the same level as BMW; And BMW believes that it is a level with Mercedes-Benz; Finally, Mercedes-Benz thinks it is a level. This joke looks like a joke, but when you think about it, it actually vividly illustrates the difference between the top three in Germany.
Take Mercedes-Benz for example. As the originator and inventor of automobiles, the brand culture of Mercedes-Benz is undoubtedly richer. In terms of automobile technology, Mercedes-Benz is both a pioneer and a leader. We can also see from its advertising language that the advertisement of Mercedes-Benz also says so: the inventor of the automobile invented the automobile again. Such a slogan is impossible for any car brand to say so. And Audi's: breaking through technology and enlightening the future, compared with Mercedes-Benz, there is a gap in momentum and positioning. If Mercedes-Benz is the forerunner, then Audi is the latecomer; But will the latecomers come from behind? At least for now, not anytime soon.
Brand positioning. In addition, a popular saying in the automobile industry is to drive a BMW and ride a Mercedes. It can be said that everyone knows. We can also see the brand positioning and style characteristics of the two brands. BMW emphasizes sports and manipulation, Mercedes-Benz emphasizes luxury and comfort, and Audi is more scientific and fashionable. Of course, these three brands are not so distinct, it can be said that you have me and I have you; Whether it is manipulation, luxury, and technology, the top three Germans should say that they are not bad, but their respective emphases are different. And these three styles are not good or bad. For different consumers, it is best to choose the one that suits you.
Technical comparison. Finally, Mercedes-Benz and Audi also have their own advantages in terms of brand technology system and R&D reserve. Whether it is engine technology and reserve, gearbox technology or four-wheel drive technology, both are very strong and similar. Whether it's a performance model or a home model, the two brands can also be described as a tip of the needle, each with its own advantages. Just according to their own brand attributes, technology research and development or pursuit of different. Some people like it, others don't. It's normal!
To sum up, as luxury car brands, Mercedes-Benz and Audi are very representative and distinctive brands. Mercedes-Benz has a richer brand culture, stronger brand influence, and more emphasis on luxury and comfort. Audi is younger, more fashionable and more scientific. As a latecomer, it is imposing. Mercedes-Benz and Audi are both strong players in the automobile industry. I don't think there is any difference between good and bad. Choose the best that suits you. The above views are only personal. Welcome everyone to communicate, share and learn together. Thank you.